stukent 8,9,10
tik tok was the direct inspiration for facebook and instagram reels, youtube shorts..
(true)
a company sends a marketing email to a list of 1200 people and recieves an open rate of 26% and a click through rate of 3.25%
39 (1200X26%)(3.25)
A company sends out a broadcast email to its entire email list informing the list about Black Friday deals. At 6:00 pm on Black Friday, the company sends out an email only to members of its email list that (1) clicked on the previous email and (2) did not make a purchase. This second email is an example of
A triggered email
content consumption on pinterest is fast paced because
The Pinterest feed shows multiple columns of images
which of the following social media platforms are ideal for creating SOE value
X
which of the following best desribes influencer marketing on instagram
a company pays an influencer
which of the following social media platforms are ideal for paid advertisements
all are correct
What advantage does a social network have over a display network for paid advertising?
all of these
posting on a company's social media profiles can improve company profit by
all of these
which of the following features sets tik tok apart from youtube
all of these
which of the following social media platforms can be used to increase customer loyalty
all of these
which of the following metrics can be used to segment an email list
all of these (past email response, demographics, device usage)
in addition to posts from friends and paid for advertisements, what other types of content are found in a facebook news feed (though with much lower frequency)
all the above
instragram can be a top social platform for generating first time customers because
both posts
measuring the average sentiment expressed about a company on social media platforms may not be a good reflection of the companys performance because
both some industries generate a generally high level of negative posting regardless of their performance AND sentiment coding
which type of youtube ad lasts exactly six seconds
bumper ads
which of the followins is not a payment method for advertising on pinterest
cost per pin
A B2B services company is likely to use email marketing toa) drive immediate conversionsb) pursue corporate recruitingc) broadcast messages to its employeesd) engage in lead nurturing
engage in lead nurturing
When a consumer has given permission for a company to email them, the companys marketing emails will no longer be blocked by any spam filters
false
a company can only have one facebook page but that page can have multiple purposes
false
Curated social media content refers to content that:
is collected from a variety of other content creators
the primary advantage of short email sign-up form is that:
it attracts a higher volume of signips than a longer form
Email marketing can be especially effective for a search engine like Kayak or Expedia because
it typically has information about deals that might interest customers
which of the advertisement types that is most similar to email marketing
linked in?
the purpose of hashtags is to
make x posts searchable
why is the engagement of social media followers more important than the number of followers
most social media platforms do not show company content to followers who are not highly engaged
a company ran a successful advertising campaign that resulted in hundreds of new email signups. which of the following broadcast emails should they send to these new subscribers
on boarding email
what led to a thriving ecosystem of influencers on instagram
paid advertisements came relatively late to instagram
interest targeting is used in which of the following social media platforms
pinterst and facebook
which of the following steps is not a part of the social media plan
register the company on all social platforms
Social listening usually entails (1) scraping all public mentions of a company on social media, (2) coding those mentions as positive, negative, or neutral, and
summarizing average sentiment about the company
If an email marketer has a good email list and lots of information about the users on this list, marketing automation would be useful for
targeting emails to the right users based on their ongoing behavior
To determine the winner of an A/B test on a subject line, an email marketer should use
the open rate
in email marketing churn is
the percentage of people unsubscribing
which of the following is not a factor used by facebooks algorithm to sort content for its users
the users frequency of logging in to facebook
If a company's social media followers exhibit greater purchase frequency than non-followers, this could be a sign that the company's social media efforts are producing good results. Alternately, it may only reflect the fact that
More loyal customers are more likely to follow the company on social media
Email marketers can target different segments bya) sending emails only to specific segments of the email listb) changing portions of content for each segment within an emailc) both a and b
Both sending emails and chaning portions
Why should email marketers remove from their email list any consumers who have not opened an email for several months?
Including these recipients puts the company at risk of being blocked by spam filters
After a B2B services company closes a deal with Company X, email marketing may still be useful for purposes of
training employees within company x
on facebook custom audiences allows advertisers to
upload email addresses of current customers and target users with similar characteristics
creating a post with a discount for a product is an example of providing
utilitarian value
which of the following is considered the best business use of youtube from an ROI standpoint
videos that entertain and advertise
which of the following is not a best practice for avoiding spam filters
wait 10-14 days to comply with unsubscribe requests
which of the following social media platforms can be used for reputation management
x and linkedin
which of the following social media platforms can be used to create first time customers
youtube and instagram
