T or F Ecommerce
legacy corporate applications.
All of the following might be part of a Website's middle-tier layer except:
Apache
The leading Web server software is:
page stickiness
Which of the following is not one of the main factor in the Web site optimization?
Most smartphones use intel chips
Which of the following is not true about the mobile platform?
TCP/IP
Which of the following is the core communications protocol for the Internet?
SMTP
Which of the following protocols is used to send mail to a server?
trading
Which of the following types of sites typically needs a high percent of secure pages?
CGI
_____ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
marketing software
all of the following are basic functionality provided by e-commerce merchant server software except:
A shopping cart
all of the following are basic functionality provided by the Web servers except:
True
A "native" app is one designed to specifically operate using a mobile device's hardware and operating system
wild
A ____ is a web application that allows users to easily add and edit content on a Web page.
value web
A _____ coordinates a firms suppliers, distributors,
Podcast
A _____ is an audio presentation stored as an audio file and posted to the Web for users to download
Market strategy
A business document that specifically details how you plan on selling your product and fund new customers is called
$25,000
An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance budget of approximately:
Rhapsody.com
An example of a company using the content provider model is:
32 bit number that appears as a series of four separate numbers separated by periods
An iPod address is expressed as a:
False
Barriers to entry into the e-tail marketplace are high
has grown at double-digit rates between 2010 and 2013.
Business-to- consumer (B2C) e-commerce in the United States:
True
One of Internet2's projects is a nationwide 100 gigabit-power-second network
35
Retail chains account for around ____ % of online retail firm revenues.
True
Retail e-commerce is expected to continue growing at double-digit growth rates in 2013- 2014
E*Trade
Which of the following companies utilizes a transaction fee revenue model?
maintain a basic, static, Website
Which of the following describes the basic Web policy of large firms during the Invention period?
physical design
Which of the following details the actual hardware components to be used in a system?
the availability of supportive organizational structures
Which of the following factors is not a significant influence on a company's competitive environment?
global reach
Which of the following features of e-commerce technology changes industry structure by lowering barrier to entry to entry but greatly expands the market at the same time?
Wikis
Which of the following is a Web 2.0 service or application?
Which of the following is a mobile photo-sharing application?
brand name
Which of the following is an unfair competitive advantage?
Mobile e-commerce
Which type of e-commerce is distinguised by the type of technology used in the transaction rather than by the nature of the market relationship?
venture capital investors
Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?
False
XML is used to format the structure and style of a Web page.
an RSS aggregator
You could expect to find all of the following services in a Web server software package except:
cost competition
Your solar- panel manufacturing firm has developed a unique and patented process for creating high-efficieny solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of:
subscription
Your startup firm has developed Web-based note-taking software that allows participants to create and share virtual notes attached to existing Web pages. You anticipate marketing your online application to Web development and design companies . Which of the following revenue models is the most appropriate for your new company?
Value proposition; revenue model
____ and ____ are typically the most easily identifiable aspects of a company's business model.
System functionalities
____ are the types of information systems capabilities needed to meet business objectives
E-procurement firms
____ create and sell access to digital electronic markets.
Acceptance testing
_____ verifies that the business objectives of the system as originally conceived are in fact working
True
a value proposition defines how a company's product or service fulfills the needs of a customer
content provider
eBay uses all of the following business models except:
False
the JOBS Act allows a start-up company to use crowdfunding to raise up to $10 million within a one-year period
e-tailers
the business model of e-distributors is quite similar to taht of
revenue model
A firm's ____ describe how a firm will produce a superior return on invested capital
False
A list server is an application server used to provide a database for product descriptions and prices
there are no competitive advantage or asymmetries because all firms have equal access to all the factors of production
A perfect market is one in which:
focus
A strategy designed to compete within a narrow market or product segment is called a _______.
a logical design and physical design
A system design has two main components:
technology driven
Above all, e-commerce is a ____ phenomenon.
False
Accessibility rules help to ensure that low-bandwidth users can access your Website.
client-side execution of programming
Advantages of dynamic page generation include all of the following except:
True
All firms need an organization to efficiently implement their business plans and strategies
redundant navigation
All of the following are Website design features that annoy customers except
customer ID numbers
All of the following are basic information requirements for a product database except:
Peer-to-peer streaming
All of the following are business models employed by the music industry except:
they rely on mobile access to the Web
All of the following are characteristics of Web 2.0 sites and applications except:
e-tailers
All of the following are examples of business-to-business (B2B) business models except:
adhering to accessibility guidelines
All of the following are important factors in Web site optimization except:
inability to attract users
All of the following are issues facing Pinterest except:
information technology strategy
All of the following are key elements of a business mode;l except:
the eclipse of search engine marketing by the mobile advertising platform
All of the following are major business trends in e-commerce in 2014- 2014 except for:
cloud computing enables the creation of "big data".
All of the following are major technology trends in e-commerce in 2013- 2014 except:
adding Web servers
All of the following are methods of improving the processing architecture of a Web site except:
segmenting computer servers to perform dedicated functions
All of the following are steps for optimizing Web page content that can reduce response times except:
replacing static pages with dynamically generated pages
All of the following are steps one can take to right-size a Website's hardware platform and meet demands for service except:
Strabucks
All of the following can be considered a direct or indirect competitor of Amazon.com except:
DNS
All of the following can be considered a precursor to e-commerce except:
Increasing the dynamic content on the pages
All of the following can enhance page delivery speed except:
fewer products
All of the following may lead to a competitive advantage except:
an application server
All of the following might be part of a Website's backend layer except"
Amazon
All of the following use an advertising revenue model except:
Fast follower advantage
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
True
An asymmetry exists whenever one participant in a market has more resources than other participants
two-tier
An e-commerce Website that processes orders requires, at minimum, a ____ system architecture.
Application layer
An internet enabled media player would run in which layer of internet architecture?
False
Apache HTTP Web server software is based on Microsoft's Windows operating system.
False
As an economist had envisioned, prices of products sold on the Web are consistently lower than elsewhere, and the online marketplace is characterized by decreasing price dispersion
$5 billion
Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com's realistic market opportunity, approximately?
True
Cost transparency refers to the ability of consumers to discover the actual costs merchants pay for products
True
Customization involves changing a delivered product or service based upon a consumer's preferences or past purchasing behavior
1975- 1995
During which period of time did the institutionalization phase of Internet development take place?
Innovation phase
During which phase of the development of the Internet was Ethernet invented?
True
Dynamic page generation makes market segmentation easier.
False
E-business involves commercial transactions involving an exchange of value across organizational boundaries
True
E-commerce as we know it today would not exist without the internet.
the use of the Internet, the Web, and mobile apps to transact business.
E-commerce can be defined as:
1995
E-commerce can be said to have begun in:
the larger the audience reached, the less rich the message
E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message.. Prior to the development of the Web:
industry consortium
Exostar is an example of an:
True
FTP is a protocol used to transfer files to and from a server
True
Google Apps is an example of cloud computing
e-distributor
Grainger .com is an example of whihc of the following business models?
False
HTML is the Internet protocol used to transfer Web pages
sales of goods
Horizontal or general portal primarily generate revenue in all of the following ways except:
False
IPv6 provides for 64- bit IP addresses
enable individual customization of the product by consumers
If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
123
In 2013, roughly ____ milion people in the United States access the Internet via tablets
2.5 billion
In 2013, the world's online population was roughly:
1 billion
In 2013, there were an estimated ____ Internet hosts
False
In a two-tier architecture, a Web server is liked to one middle-tier layer that typically includes a series of application servers, as well as to another back and layer.
own the content being provided
In general, the key to becoming a successful content provider:
systems analysis/planning; systems design; building the system; testing; and implementation.
In order from beginning to end, the major steps in the SDLC, are:
True
In order to be considered successful, a firm must produce returns greater than alternative investments
French Minitel
In the B2C arena, _____ was the first truly large-scale digitally enabled transaction system.
GSM
In the United States, there are two main types of cellular networks, CDMA and:
.com
In the address http://ww.company.com/clients.html, which of the following is the top-level domain?
enabling of two-way communication between consumer and merchant
Interactivity in the context of e-commerce can be described as the:
True
Interactivity that enables product customization alters industry structure by reducing the threat of substitute
True
Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries
True
Internet access providers typically provide faster download speeds than upload speeds to consumers.
campus area networks
Local area networks that operate within a single organization that leases access to the Web directly form regional and national carriers are called:
True
Mobile Web apps are typically built using HTML5 and Java
False
Most first movers have the complementary resources needed to sustain their advantage
general administration and making changes and enhancement to the system
Most of the time required to maintain an e-commerce site is spent on:
universal standards
Network externalities are related to which of the following features of e-commerce technology?
scale economies
One of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as:
False
One of the most important challenges in developing an e-commerce presence is understanding that the technology must drive the business.
overall revenues from e-commerce will grow at annualized rate of about 14% a year through 2017
One of the prediction for the future of e-commerce is that:
incubators
Organizations that provide not only funding but also an array of services to start-up companies are referred to as:
False
Over 50% of the world's population is now online
diminished sharply
Over the past decade, the number of exchange has:
False
Pa ket switching requires a dedcicated circuit
False
Price transparency refers to the ability of merchants to segment the market into groups willing to pay different prices.
True
Prior to development of e-commerce, Websites primarily delivered static content.
True
RSS is an XML format that allows user to have digital content automatically sent to their computers over the Internet
False
Scale economies are efficiencies that result from flattening the hierarchy of an organization
False
Service providers primarily use the advertising revenue model
intelligent personal assistant
Siri is a type of:
False
Social e-commerce is the largest type of e-commerce
True
Social technologies change industry structure by shifting programming and editorial decisions to consumers
advertising revenue model
Stickiness is an important attribute for which revenue model?
True
Storing HTML pages in RAM rather than on a server's hard drive is an inexpensive way to fine-tune the processing the processing architecture of a Website.
False
Streaming media reduces the effects of latency
True
T1 and T3 refer to international telephone standards for digital communication
Transport Services and Representation Standards layer
TCP/IP operates in which layer of Internet architecture?
True
Tablet computers rely on the Internet cloud for processing and storage
Internet Exhange Points (IXPs)
The "hubs" where the backbone owners connect with one another are called:
addressing, packing, and routing messages
The Internet layer of TCP/IP is responsible for which of the following:
True
The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon.
True
The Web server software used does not significantly impact how a Website's web pages look on user's computers
IAB
The ____ helps define the overall structure of the Internet.
Internet Society (ISOC)
The ____ is a consortium, government agencies, and nonprofit organizations that monitors Internet policies and practices.
Uniform resource locators.
The addresses used by browsers to identify the location of content on the Web are called:
True
The annual maintenance cost for a Web site is likely to be as high as its development cost
Network Service Providers (NSPs)
The backbone of the Internet is formed by:
they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests
The basic value proposition of community providers is:
GML
The concept behind document formatting had its roots in which of the following?
Decreasing dramatically
The cost of hardware, software, and telecommunications services needed to build a Web site have ____ over the last decade
a stunning technological success as the Internet and the Web increased from a fewer thousand to billions of e-commerce transactions per year
The early years of e-commerce are considered.
an emphasis on exploiting traditional distribution channels
The early years of e-commerce were driven by all of the following factors except:
management team
The element of a business model that is responsible for making the model work is:
False
The emergence of entrepreneurial social and local firms is one of the hallmarks of the Consolidation period of e-commerce.
the market is saturated
The existence of a large number of competitors in any one market segment may indicate
True
The fact that e-commerce is conducted on the basis of universal standards decreases market entry costs for merchants
Mosaic
The first Web browser to make it possible to view documents on the Web with colored background, images, and animation was:
True
The future of e-commerce will include an increase in regulatory activity both in the United States and worldwide.
Richness
The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of which of the following.
True
The internet's universal standards decrease the cost of industry and firm operations
Middleware Services layer
The layer if Internet architecture that ties the applications to the communications network and includes such service as security and authentication is called the:
True
The major hubs in the United States where the Internet backbone intersects with regional and local networks are now commonly referred to as Internet Exchange Points (IXPs).
Wi-Fi and Bluetooth
The major technologies used with wireless local area networks are:
domain name system
The natural language convention used to represent IP addresses is called the:
$3.9 billion
The overall retail market in the United States in 2013 was estimated at about:
cookies
The primary way a Web site is able to personalize the content presented to a visitor is through the use of:
packet switching
The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:
VolP
The protocol that enables the transmission of voice and other forms of audio communication over the Internet is called:
$4.7 billion
The size of the B2B market in 2013 is estimated to be around:
True
The systems development life cycle methodology is useful when creating an e-commerce Web site.
the server does not have to maintain an ongoing dedicated interaction with the client computer.
The term stateless refers to the fact that:
True
The terms revenue model and financial model can be used Interchangeably
All of the following are true about iPhone apps except:
They are typically written in the Java programming language
False
Transmission Control Protocol is the protocol that provides the Internet addressing scheme
True
Ubiquity decreases cognitive energy outlays
one competition has an advantage others cannot purchase
Unfair competitive advantages occur when:
False
Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally
True
Using prebuilt templates is typically one of the most cost-effective choices when building a Web site.
False
Visitors to specialize niche vortals tend to spend less money than the average visitor to a horizontal portal
True
Web 2.0 describes a set of application and technologies that encourage and rely on user- and consumer- generated interactivity and content.
developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
What are the two most important management challenges in building a successful e-commerce presence?
sales
What is the primary revenue model for an e-distributor?
multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs.
When talking about the physical elements of the Internet, the term redundancy refers to:
between the Transport layer and the Application Layer
Where does TSL operate within TCP/IP?
Workgroup automation (e.g document sharing)
Which business application is associated with the technological development of local area networks and client/server computing
value proposition
Which element of the business model addresses the question of why a customer should buy from the firm?
competitive environment
Which element of the business model examines who else occupies the firm's intended marketspace?
Network Technology Substrate layer
Which layer of Internet architecture is composed of the telecommunications networks and protocols?
telepresence
Which of the following allows users to communicate visually and aurally in real-time, and uses high-resolution monitors to stimulate the presence of participants?
selection and convenience
Which of the following are Amazon's primary value propositions?
digital catalog
Which of the following basic system functionalities is used to display goods on a Web site?
They were a technological success but a mixed business success
Which of the following best describes the early years of e-commerce?
HTML
Which of the following cannot be used to retrieve objects from a database?
site tracking and reporting system
Which of the following helps you understand the marketing effectiveness of your e-commerce site?
social networks
Which of the following in the "killer app" of 2012?
online forum
Which of the following is a Web application that enables Internet users to communicate with each other, although not in real time?
distintermediation
Which of the following is a characteristic of e-commerce
shift to a business- driven approach
Which of the following is a characteristic of the Consolidation phase of e-commerce?
widespread adoption of consumer mobile devices
Which of the following is a characteristic of the Reinvention phase of e-commerce?
WMAX
Which of the following is a highspeed, medium- range, broadband wireless metropolitan area network?
ZigBee
Which of the following is a short-range, low- power, wireless network technology useful for remotely controlling industrial, medical, and home automation devices?
WordPress
Which of the following is an example of a CMS?
blog posts
Which of the following is an example of dynamic content?
myPoints
Which of the following is an example of the affiliate revenue model?
Ancestry.com
Which of the following is an example of the subscription revenue model?
Internet explorer
Which of the following is currently the most popular Web browser?
It is highly regulated
Which of the following is not a characteristic of a perfect competitive market?
Priceline
Which of the following is not a community provider?
the difficulty in expanding capacity by adding servers and charts
Which of the following is not a limitation of the current Internet?
static file sizes
Which of the following is not a main factor in determining overall demand for an e-commerce site?
Small business and entrepreneurs are hampered by the rising cost of market entry cause by increased presence of industry
Which of the following is not a major business trend in e-commerce in 2013-2014?
finance/accounting
Which of the following is not a primary activity in a firm value chain?
FTP server
Which of the following is not a type of application server?
global broadcasting
Which of the following is not a unique features of e-commerce technology?
market creator
Which of the following is not a variation of the etailer business model?
search
Which of the following is not an activity typically associated with a social media e-commerce presence?
Each client added to the network increases the network's overall capacity and transmission speeds.
Which of the following is not an advantage of client/server computing over centralized mainframe computing?
Wikipedia
Which of the following is not an example of a social network?
customer management system
Which of the following is not an example of one of the four kinds of e-commerce presence?
Dell.com
Which of the following is not an example of the bricks-and-clicks e-tailing business model?
WebSphere
Which of the following is not an open source software tool?
WSJ.com
Which of the following is not considered a portal?
optimize system architecture
Which of the following is not one of the basic business objectives for an e-commerce site?
Tracert
Which of the following is not one of the basic technological foundation of the Internet?
Concerns about online privacy decline
Which of the following is not one of the current major social trends in e-commerce in 2013- 2014?
Google can use Web crawlers to index apps.
Which of the following is not true about the use of apps?
The market middlemen diappeared
Which of the following is not true regarding e-commerce today?
Individual privacy
Which of the following is one of the three primary societal issues related to e-commerce?
the cost of participating in a market
Which of the following is the best definition of transaction cost?
mobile plan
Which of the following is the final stage suggested for a six-phase plan to develop an e-commerce presence?
resizing an existing Web site for mobile use
Which of the following is the least expansive path to creating a mobile Internet presence?
Amazon
Which of the following is the top online retailer ranked by online sales?
computer/electronics
Which of the following is the top-selling online retail category?
SSL
Which of the following is used to process certificates and private/ public key information?
NSF privatized the operation of the Internet's backbone
Which of the following occurred during the Commercialization phase of the Internet development?
richness
Which of the following qualities is least likely to decrease a consumer's search costs?
Growth rate for B2C e-commerce are higher in the United States than in Europe
Which of the following statement about e-commerce in United States is not true?
It connects multiple powerful personal computers together in one network with one or more servers dedicated to common function that they all need.
Which of the following statements about client/ server computing is true?
It consists of twelve or sixteen stands of glass
Which of the following statements about fiber-optic cable is not true?
It is the technology upon which the Internet is based
Which of the following statements about the Web is not true?
Information systems researches take purely technical approach to e-commerce
Which of the following statements is not true?
Overall transaction costs have dropped dramatically
Which of the following statements is not true?
CMS
Which of the following technologies could you use to place the content of your Web site in a database so that your can then dynamically generate requests for pages?
proxy server
Which of the following type of servers monitors and controls access to a main Web server and implements firewall protection?
Virtual (Web only)
Which of the following types of merchants has the highest share of retail online sales?
Publishing/ subscription
Which of the following types of sites typically tends to have high to very high views (hits)?
logical design
Which of the following typically includes a data flow diagram to decline the flow information for a Web site?
Ning
Which of the following was not able to successfully implement a freemium business model?
Mobile retail purchase
Which of the following was the largest source of mobile commerce revenue in 2012?
Zipcar
Which of the following would be considered an indirect competitor of American Airlines?
site management tools
Which of the following would you use to identify orphan files?
customer on-site tracking
Which system functionality must your web site have in order to be able to personalize or customtize a product for a client?
Unit testing
____ involves testing a site program's modules one at a time.
Cloud computing
____ is a model of computing in firms and individuals obtain computing power and software applications over the Internet, rather than purchasing, and installing it on their own computers.
JavaScript
____ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser
Ping
____ is a utility program that allows you to check the connection between your client and a TCP/IP network
FTP
____ is one of the original Internet services and is used to transfer files from a server computer to a client computer and vice versa.
