The Promotional Mix: Identifying Promotional Tactics

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A company buys a half page ad in the school yearbook.

A

A national company produces a 30-second radio spot.

A

Chevrolet introduces a new product during the Super Bowl.

A

A cruise line offers a free-trip for attending a short meeting.

SP

A grocery store distributes free food samples.

SP

A photographer hosts a raffle for a free photo session.

SP

A window display features new winter apparel.

SP

Coupons are placed inside product packages.

SP

Small toys are used in cereal boxes.

SP

The counter clerk at a fast food chain takes your order.

PS

A business is announced as the official event sponsor.

PR

A local business sponsors a college scholarship.

PR

A store helps to sponsor a club fashion show.

PR

The Daily Herald runs an article on a restaurant opening.

PR

A sales associate convinces a customer to buy a new shirt.

PS


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