The Promotional Mix: Identifying Promotional Tactics
A company buys a half page ad in the school yearbook.
A
A national company produces a 30-second radio spot.
A
Chevrolet introduces a new product during the Super Bowl.
A
A cruise line offers a free-trip for attending a short meeting.
SP
A grocery store distributes free food samples.
SP
A photographer hosts a raffle for a free photo session.
SP
A window display features new winter apparel.
SP
Coupons are placed inside product packages.
SP
Small toys are used in cereal boxes.
SP
The counter clerk at a fast food chain takes your order.
PS
A business is announced as the official event sponsor.
PR
A local business sponsors a college scholarship.
PR
A store helps to sponsor a club fashion show.
PR
The Daily Herald runs an article on a restaurant opening.
PR
A sales associate convinces a customer to buy a new shirt.
PS
