Topic 4 Quick Check - Developing Your Customer Persona

What is the main difference between customer demographics and a customer persona? Customer demographics describe who your customers are; a customer persona describes their values, beliefs, behavior, and preferences. Customer demographics are how your customers actually behave; a customer persona describes who they are. Demographics are things like age and gender; a customer persona includes race, ethnicity, and education. Customer demographics and customer persona are the same thing.

Customer demographics describe who your customers are; a customer persona describes their values, beliefs, behavior, and preferences.

A customer's values, attitudes, and buying behavior fall into which of the following categories? Customer demographics Customer persona Both Neither

Customer persona

Why is it important to create and understand a detailed customer persona? It may be helpful but is not as important as most people think. It can let you know how many items you can offer in a single product line. It can help guide just about everything you do in your business. It can let you know how high above your competitors you can set your pricing.

It can help guide just about everything you do in your business.

How long does it take to develop a customer persona? It shouldn't take any more than a day or two. It may take a week or two. It is an ongoing process that should be reviewed constantly. All of the above are true.

It is an ongoing process that should be reviewed constantly.

In our customer persona example with Jada and Tracy, who would be more likely to purchase something from a line of women's fitness apparel? Jada Tracy They would both be likely to purchase Neither would be likely to purchase

Jada

In our example with Jada and Tracy, how many hours of TV does Tracy watch per day? 6 4 2 8

6

Which of the following attributes best portrays your customers' demographics? Age, location, gender, occupation, and family status Preferences, behavior, purchasing habits, and favorite activities The first two answers are both correct None of the above answers are correct

Age, location, gender, occupation, and family status

Selling is the process of ________. Matching up your products or services with the wants and needs of a particular customer group or groups Starting a business and launching a product Trying to make as much money as possible Creating marketing campaigns

Matching up your products or services with the wants and needs of a particular customer group or groups

Which of the following attributes best portrays your customers' persona? Age, location, gender, occupation, and family status Preferences, behavior, purchasing habits, and favorite activities The first two answers are both correct None of the above answers are correct

Preferences, behavior, purchasing habits, and favorite activities

The process of creating a customer persona involves ________. Putting a name, face, personality, and life to your customers Finding the age and location of your customers Combining your own personality with those of your customers Finding as many of your customers' social media profiles as possible

Putting a name, face, personality, and life to your customers