Unit 7 Mass Media Quiz Questions Writers Workshop

Where might you find this article? Low-level movie-star Rico Rivers was seen late last night outside of Los Angeles Urgent Care. He was leaving the building on crutches. It seems that he injured his foot on a trip to the local bowling alley where he reportedly slipped on an ice cube.

* a morning news show segment on entertainment news * a gossip column

Which of the following might be an occasion for a speech about the potential effects of watching too much tv?

* a seminar on the effects of tv and computer viewing on the eyes * a news segment announcing the results of a new study that says that Americans are watching more and more tv

Which of the following audiences would probably be uninterested in a new type of iPod?

* people who do not enjoy music * a group of parents who is not interested in technology

Which of the following is an example of pathos?

90% of people who exercise daily reported greater life satisfaction. Work out and you will be happy!

A reporter attended a movie that he enjoyed. One member of the audience stood up and clapped at the end. Which of the following indicates the reporters bias?

At the end of the movie, the audience applauded loudly, signaling the high quality of the film

Which of the following is not biased statement?

Lawyers for both parties me in the courthouse today.

Which of the following is an example of a periodical?

Milwaukee Monthly

Which of the following is NOT a biased statement?

Some Glegons report being happy, and so do some Gorps.

Which of the following publications would include headline news?

The Miami Herald

Which of the following is an example of ethos?

With over 30 years of experience and a natural charisma, Paul Elliot is the best choice for President.

Which of the following audiences would probably be interested in a commercial for the latest type of skateboard?

a group of teenage boys

The story behind the story is

a human interest concerned with the feelings of people involved a special feature

Where would this article most likely be found. On the morning of July 15, 2006, fourteen school buses were vandalized. The buses, property of Walt Whitman Middle School, were parked in the "bus barn" on campus. The vandals spray-painted the buses with pictures of dogs. Dogs happen to be the mascot of rival school Edgar Allan Poe Academy. This has led some people to believe that some students from EAPA may be the culprits in the incident. Says the mother of one Walt Whitman student, "Oh, yeah, the EAPA kids are definitely responsible. Those kids don't have any discipline, and they're still stewing over the loss of last week's football game." Police, however, say that they currently have no suspects.

a local newspaper

Which of following might be an occasion for a speech about the potential effects of watching too much television?

a news segment announcing the results of a new study that says Americans are watching more and more TV

Which of the following might be an occasion for a speech about the side effects of a new cold medicine?

a seminar on treating the common cold a news segment about the new medicine

Your mother is from another country; you of all people should be sympathetic to immgrants.

ad hominem

You don't want to be the only one in the cafeteria who doesn't have lunch nibbles, do you?

bandwagon

A campaign pamphlet for a presidential candidate uses photograph of other candidates. The opposing candidates' photos are cut and pasted into photographs of angry crowds, giving the appearance that people are upset or disapprove of the opposing candidates. This photo exemplifies

bias in a photo

The same event happens in two different places on the same day. One happens in rural America. The other happens is urban America. A newspaper chooses to report the incident in urban America on the front page of the paper and the incident in rural America on the second page. This is an example of

bias in layout

Which of the following best describes fallacies?

fallacies rely on incorrect inferences

Mainstream media should always be chosen over independent media as the most reliable type of source.

false

Mass media is created by only two or three major news networks.

false

This article is probably NOT from a mainstream news source. On the morning of July 15, 2006, fourteen school buses were vandalized. The buses, property of Walt Whitman Middle School, were parked in the "bus barn" on campus. The vandals spray-painted the buses with pictures of dogs. Dogs happen to be the mascot of rival school Edgar Allan Poe Academy. This has led some people to believe that some students from EAPA may be the culprits in the incident. Says the mother of one Walt Whitman student, "Oh, yeah, the EAPA kids are definitely responsible. Those kids don't have any discipline, and they're still stewing over the loss of last week's football game." Police, however, say that they currently have no suspects.

false

Without mass media, the public wouldn't have any idea what was going on in the world.

false

Which of these is most likely to be found in a daily rather than a periodical?

headline news

Which of the following best describes this article? In last month's flood, Hilda Jacobs lost nearly everything. By some miracle, the only room in her house left untouched by flood waters was her sewing room. In it, Jacobs, had nearly a hundred antique quilts. Says Jacobs, "I am so thankful that my precious possessions weren't destroyed.

human interest story

Where might you find an article with this title: "How to Sew the Perfect Curtains for Your Kitchen"?

in a home/fashion magazine like Good Housekeeping

media (radio, television, text,) created by the few for consumption by the many

mass media

Which of these best describes mass media?

media created by a few for use or consumption by many

A condemnation is ______ and endorsement is _______

negative positive

Some major news media that covered Hurricane Katrina

news stations live videos newspapers radio stations magazines

Being a speaker of Spanish, I'm also great at speaking Italian.

non-sequitur

persuasion designed to further one's cause or agenda

propaganda

Which of these is considered a "pro" of mainstream news reporting?

the presence of clear cut rules for reporting and consequences for not following them

What best describes the subject of the article? On the morning of July 15, 2006, fourteen school buses were vandalized. The buses, property of Walt Whitman Middle School, were parked in the "bus barn" on campus. The vandals spray-painted the buses with pictures of dogs. Dogs happen to be the mascot of rival school Edgar Allan Poe Academy. This has led some people to believe that some students from EAPA may be the culprits in the incident. Says the mother of one Walt Whitman student, "Oh, yeah, the EAPA kids are definitely responsible. Those kids don't have any discipline, and they're still stewing over the loss of last week's football game." Police, however, say that they currently have no suspects.

the vandalizing of several school buses

The accuracy of independence news reports may suffer because______

there aren't man clear cut consequence for mistakes

Which of the following best describes the main purpose for including advertisements in a newspaper?

they generate revenue and cover most of the cost of the newspaper staying in business

What is the purpose of this article? On the morning of July 15, 2006, fourteen school buses were vandalized. The buses, property of Walt Whitman Middle School, were parked in the "bus barn" on campus. The vandals spray-painted the buses with pictures of dogs. Dogs happen to be the mascot of rival school Edgar Allan Poe Academy. This has led some people to believe that some students from EAPA may be the culprits in the incident. Says the mother of one Walt Whitman student, "Oh, yeah, the EAPA kids are definitely responsible. Those kids don't have any discipline, and they're still stewing over the loss of last week's football game." Police, however, say that they currently have no suspects.

to inform the audience of the events that occurred on the morning of July 15th

Which of the following describes the purpose of this article? Early on the morning of December 17th, two armed men walking into a bank on Elm Street. Fifteen customers were inside the bank. The two men took a bag from the teller containing ten thousand dollars in small, unmarked bills. They fled, leaving the customers on their hands and knees inside the bank. The suspects are still at large.

to inform the audiences about what happened on the morning of December 17th.

Fallacies rely on incorrect conclusions drawn from interpreting evidence.

true

It is essential to understand the subject, occasion, audience, and purpose of a media piece in order to evaluate it effectively.

true

Regardless of whether a news source is mainstream or independent,the information it reports must be carefully evaluted.

true

The purpose of advertisement is to persuade

true

This article is an example of a human interest story. On the morning of July 15, 2006, fourteen school buses were vandalized. The buses, property of Walt Whitman Middle School, were parked in the "bus barn" on campus. The vandals spray-painted the buses with pictures of dogs. Dogs happen to be the mascot of rival school Edgar Allan Poe Academy. This has led some people to believe that some students from EAPA may be the culprits in the incident. Says the mother of one Walt Whitman student, "Oh, yeah, the EAPA kids are definitely responsible. Those kids don't have any discipline, and they're still stewing over the loss of last week's football game." Police, however, say that they currently have no suspects.

true

special features allow newspapers and news stations to target more specific audiences than headline news alone.

true