Using MIS, Ch 9

A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________

113

Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely ____

511

Which of the following is true of unsupervised data mining?

Analysts do not create a model or hypothesis before running the analysis

Which of the following statements is true about BI publishing alternatives?

BI servers extend alert/RSS functionality to support user subscriptions.

_____ is defined as information containing patterns, relationships, and trends of various forms of data.

Business intelligence

____ are information systems that support the management and delivery of documents including reports, Web pages, and other expressions of employee knowledge

Content Management Systems (CMS)

_____ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

Data acquisition

Which of the following statements is true about data marts?

Data marts address the needs of a particular department or functional area of a business

____ is a term that refers to the level of detail represented by the data.

Granularity

_____ is the application of social media and related applications for the management and delivery of organizational knowledge resources.

Hyper-social knowledge management

Which of the following accurately defines a dimension in an OLAP report?

It is a characteristic of a measure.

Which of the following is true of source data for a BI system?

It refers to data that the organization purchases from data vendors

____ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

Knowledge management

______ is a technique for harnessing the power of thousands of computers working in parallel.

MapReduce

_____ records the source, format, assumptions and constraints, and other facts about the data.

Metadata

The ________ is the most popular BI server today

Microsoft SQL Server Report manager

An ________ and an OLAP report are the same thing.

OLAP cube

Which of the following observations about RFM and OLAP reports is true?

OLAP reports are more dynamic than RFM reports

_____ requires the user to request BI results

Pull publishing

Which of the following statements is true about operational data?

Purchased operational data often contains missing elements.

______ analysis is a way of analyzing and ranking customers according to their purchasing patterns.

RFM

U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods

How should a sales team respond to a customer who has an RFM score of 545?

The sales team should let go of this customer; the loss will be minimal.

Which of the following observations concerning expert systems is true?

These systems encode human knowledge in the form of "If/Then" rules.

Which of the following statements is true about reporting applications?

Two important reporting applications are RFM analysis and OLAP.

Push publishing delivers business intelligence _____

according to a schedule or as a result of an event or particular data condition

Which of the following is an example of a measure in an OLAP report?

avg cost

Which of the following is a basic operation used by reporting applications to produce business intelligence?

calculating

With ________, statistical techniques can identify groups of entities that have similar characteristics

cluster analysis

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, "If they're buying X, sell them Y" or "If they're buying Y, sell them X."

cross-selling

Due to a phenomenon called the ________, the more attributes there are, the easier it is to build a model that fits the sample data but that is worthless as a predictor.

curse of dimensionality

Which of the following is a fundamental category of BI analysis?

data mining

_____ is the application of statistical techniques to find patterns and relationships among data for classification and prediction

data mining

A ________ takes data from the data manufacturers, cleans and processes the data, and locates the data on the shelves.

data warehouse

Because of the various problems with operational data, large organizations choose to extract operational data and typically create and staff a group of people who manage and run a(n) ____

data warehouse

A ________ is a hierarchical arrangement of criteria that predict a classification or a value

decision tree

Problematic operational data are termed _____

dirty data

The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format.

dynamic

A sales report that is current at the time the user accessed it on a Web server, is an example of a(n) _____

dynamic report

Knowledge management (KM) benefits organizations because it ______

enables employees and partners to work smarter

In the context of KM systems, ________ attempted to directly capture employee expertise.

expert systems

Which of the following terms is used as a synonym for data mining?

knowledge discovery in databases

In market-basket terminology, the ratio of confidence to the base probability of buying an item is called _____

lift

Which of the following shows the products that customers tend to buy together?

market-basket analysis

A data ________ is a data collection, smaller than the data warehouse, that addresses the needs of a particular department or functional area of the business

mart

BI servers use ________ to determine what results to send to which users and on which schedule.

metadata

The viewer of an OLAP report can change its format. Which term implies this capability?

online

OLAP stands for _____

online analytical processing

RFM analysis is used to analyze and rank customers according to their ________

purchasing pattern

Which of the following is an example of a supervised data mining technique?

regression analysis

An OLAP report has measures and dimensions. Which of the following is an example of a dimension?

sales region

With ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model

supervised data mining

In market-basket terminology, ________ describes the probability that two items will be purchased together.

support