UX Design Interview Questions

What part of the design process do you enjoy doing the most and why?

Translating the wireframes into prototypes because its when you really see the project come to life. I have so much fun with it.

What is the difference between information architecture and user experience?

While IA focuses on structuring digital content in a way that assists users meeting their goals, UX considers many aspects of the user's behavior, like their emotions and psychology, when creating overall product satisfaction

Do you have experience working with user research? (example)

Yes! I have had several years of experience working in user research and have conducted survey & questionnaire research, ethnographic research, focus groups, and in-depth interviews to better understand user needs. - bello mundo: ---- Goal was toTo increase Bello Mundo's image of being a gathering place for the community of San Luis Obispo - round of observations sitting in the coffee shop observing customers and their interactions - rounds of in depths interviews - as well as a questionnaire to over 60 people - recommended changing seating + pay it forward program

How do you handle trade offs? (example)

how are you prioritizing one business needs over another.. use user needs which needs are more pressing When making decisions within your design work, always opt to design for the "ideal experience" based on the biggest pain point, and have it be something that multiple stakeholders agree can on. If they don't, try to understand why because that will help you make decisions which may or may not be a blocker towards tha

How do you handle multiple stakeholders?

how did i ensured that everyone was on the same page - send weekly updates/checkins - atomic habits - planning on calendar

Hands on design challenge/ whiteboard challenge

https://www.youtube.com/watch?v=llZoDw2eU58

(asks me) what are your salary expections?

what is the position paying?

Good vs bad UX design

Good UX: - Centers on helping users to do what they came to do - Responds to customer behavior, feedback, and changing needs Removes friction in the customer flow - Anticipates—and eliminates—potential barriers and sources of confusion - Offers an enticing and accessible user interface (UI) - Incorporates opportunities for customer delight - Lets users get their voice heard by facilitating feedback or connecting with customer service Bad UX: - Centers on assumptions rather than deep UX research - Prioritizes aesthetics over usability and accessibility - Remains static and doesn't evolve with changing user expectations and needs - Overwhelms or overloads users with badly-organized information and options - Doesn't hook the user to keep them engaged https://www.hotjar.com/ux-design/examples/

Describe a challenge that you faced and how you handled it

- IT PERSON UNRESPONSIVE LOCKED OUT OF DATA FCNI - housing page issue no responses from survey - focus on the responses we were able to retrieve and focus on the housing managers advice as they work closely with these landlords and know them best acknowledge the mistake delay the launch re-access the situation use what we already have https://www.youtube.com/watch?v=vu3xcQm7cEo

Have you ever worked on a project where the requirements suddenly changed? How did you react?

- KP - research - changed the basis of his org

What is your favorite digital product (app/website) and why? (have 3 examples ready)

......[explain and justify why those design decisions are good] trying to understand what it take to make a product successful - find a product i can craft a story around and identify features, design choices that have gone into making that product - enhance user engagement (people keep coming back to use the product) - feature that enhance discoverability of new content (movies, TV shows, music) - maybe youtube? - Yelp does many things right, all of which result in exceptional findability. First they use smart defaults by using your current location, allowing you to search and providing a list of frequently searched options. On the search results page, a combination of reviews and helpful filters aid the user to the perfect destination. Yelp also uses Google Maps for users who have a specific geographic region in mind. The map helps the user refine their search (five star donuts in a two block radius). The use of Google Maps also lends a sense of instant familiarity for most users. Who hasn't used Google Maps? On the location detail page, you can quickly get all the info you need, including hours, menus, directions, top reviews and tips. Plus, Yelp is now taking it a step further and allowing you to order pickup or delivery. I'm sure reservations are coming soon too. -DuoLingo: Duolingo wants to help you learn a new language, which is a challenging task that can feel overwhelming. After three easy questions, users are already starting to learn a new language and have set a goal for their learning. This frictionless approach is contrary to many competitors. Rosetta Stone makes their users decide on a plan, pay and sign up for an account before getting started. Each of these steps adds friction which can cause users to drop out of the process. - youtube: YouTube is a master of giving you a personalized, tailored experience. The algorithm is incredible when you think about it....discoverability, they present videos to people that they believe are relevant based on their past behaviour, YouTube tailors all its recommendations and suggestions to suit users' specific interests. This combination of high click-through-rate thumbnails and videos maintains end-to-end engagements..Mysterious, complex, and enigmatic, it can predict (with great accuracy) what you want to watch, what you need to watch, and how to keep you hooked.. new buttons like not interested or do not show this acc..... The auto-play feature enables what Youtube describes as a 'lean back' experience for the user. Relevant videos continue playing without you even needing to reach for your mouseIt also helps to take the guessing work out of deciding what to watch next.

What distinguishes UX design principles from other design principles?

The main difference is: UX design is all about the overall feel of the experience, while UI design is all about how the product's interfaces looks. A UX designer considers the user's entire journey to solve a particular problem; what steps do they take

What are the most important skills and qualities needed to be a ux designer?

- empathy- allows you to think about problems and solutions from the user's point of view. - researcher: guides you to make the best decisions in the design process. UX research can help bridge the gap between what a business thinks the user needs and what the user actually needs, before an expensive and time-consuming product is made. - collaboration: knowing how to collaborate effectively with colleagues, stakeholders, and clients on a regular basis - feedback: know how to take a give feedback is important to creating the best product possible

What project are you most proud of?

- fcni - simplifying down complex information into bite size, easy to understand pieces of info - cohesive, integrated branding - functional for the agency and meeting their goals of making the website the entire agency can utilize for their needs and CTA

Tell us about a successful presentation you gave and why you think it did well

- fcni social media presentation

Do you have a product idea you want to build in the future?

- plastic pollution art

What have you learned along the way from project to project? How has it influenced the next thing?

- save data in safe places - be careful in the way you frame questions, especially over surveys because people can interpret your question in different ways - Put interview questions first, demographic questions last

Tell me about a time when you failed

- Misinterpreted a clients story - learned: to confirm the final design, copy writing and to be specific before sharing it out into the world ORRR - be the difference day blow up - fundraising events - goal was to make it less transactional and more community driven - social media driven campaign and a direct mail ask - Online event with an entire social media schedule with an event posted every hour: - "be the difference video sign" - yoga - music - a ton more I chose to take the majority of the work on by myself, believing mistakenly that if I wanted it done right, I would have to do it myself. The workload proved to be too much for me. I worked through the night to finish editing everything and began pre uploading all the videos to post. There's no way that these are going to upload in time. I reached out to joel and thankfully he was able to help. I packed up my computer and took it to the office and joel was able to make sure everything uploaded quickly and on time. Bouncing back from that mistake was a huge blow to my ego, but I have learned since that teamwork, delegation and working seamlessly with others is sometimes the best and only way to accomplish large tasks such as the one I was assigned.

Strengths

- Problem solver: solve problems and seek solutions that creatively align user needs and business goals. - Empathetic: allows you to think about problems and solutions from the user's point of view. understanding of the problem being solved and effective communication between the team and with key stakeholders. Good listening means less mistakes and better projects results. empathize with the end user and understand how they might feel when they use a product or a service - Creative: Creativity and creative thinking are valuable for problem-solving. When you think creatively, you can identify more unique and innovative solutions to everyday challenges. This can lead to new ways for professionals to accomplish tasks, increase productivity and improve efficiency. - be the difference day example - Integrity: It's important to do the right thing

Tell me about a time when a project went off track. How did you fix it?

- Redesigning the mentor and volunteer page of the fcni site while i was working there - i had a lot of responsibilitiies as the marketing and social media coordinator and we just were not able to reach the deadline for when we needed the page to be completed - i felt drawn towards web design and wanted to pursue it - big picture view to assess the teams responsibilities, needs to hire an additional person and devise a new gameplan - now not only is the volunteer page complete but they have an entire new site design

Weakness

- Sometime I find it difficult to ask for help - I take great pride in my work and when I encounter problems, I tend to try to figure things out on my own - I understand it would be more beneficial to seek advice from other, more experienced people on my team. - I am taking steps to improve in this area. I feel like Joel has been a huge help because I know I can always ask him for advice - public speaking

How would you enhance our products UX?

- depends on your goals and your target audience - great job at explaining your strategy and philosophy to branding - highlight services in a way that stands out more- go more into depth with what you offer - add more CTA and make them more visible - update the messaging to include more "you", vs "our work" "them" "our clients" - feels more personal portfolio like than agency that is expanding website, restructuring it in a way that feels more personalized to businesses looking for branding help with make - ada compliable? - responsive? - meeting users needs? - dependent on your goals

Why did you leave your last job?

- discuss social media

where do you go for ux inspo?

- dribble - pinterest - youtube

Example of A11Y technology

- screen readers: reads aloud any text on the screen - switch devices: a device that replaces the use of a computer keyboard or mouse - screen magnifiers - voice control on your cell phone, - ergonomic keyboards - Alternative text, or alt text: helps translate a visual user interface into a text-based user interface. It essentially uses words to describe a meaningful image to someone who is unable to see the image

If your design isn't liked, what do you do? + example

- talk about how you ask questions to determine others suggestions, listen to what they have to say and product altrnative concepts and meet the companys goals - my responsibility to communicate the benefits of my design and why i belived it was best for the end user and organizations objectives - advocate for the end user

What do you think will be the next big thing in UX design?

- try to relate back to the employers needs & goals Scroll-triggered Animations The use of scroll-triggered animations is another interesting UX design trend we have noticed in the last few years, and it is supposed to get even more popular in upcoming years. Not only do scroll-triggered animations keep users hooked, but they also make a significant storytelling element. Hence, even famous brands like Apple use them on their website to display products like telling a story. They engage users so that they feel they're a part of the brand and the story it is telling. Any brand that wants to offer immersive digital experiences through visual storytelling must adopt this promising UX trend Advanced Personalization Personalization has always been an essential UX design element. But companies are now taking it up a notch by delivering highly targeted and personalized content on their screens. You might have noticed how you receive personalized music suggestions on Spotify and movie recommendations on Netflix. You might have also stumbled across products that you search for or wish to buy on your Amazon account. These all are examples of advanced personalization.

How do you verify your design ideas?

- user testing ask myself: - are the designs a true representation of the intended user experience - have assets been finalized - are participants or users able to interact with and interpret the design without external guidance?

What project are you not proud of?

- what i learned and what i could do different - maybe not doing enough usability tests - La sierra

What is the "Aesthetics-Usability" effect?

?? This is a feature of our perception: a more attractive design is always perceived as more convenient, even if, in fact, it is not. This phenomenon has been proven by two scientists from Tokyo: Kaori Kashimura and Masaaki Kurosu. They asked the participants to rate the interfaces for their beauty and usability. The results of the study proved that, when evaluating the functionality of the interface, the user is still strongly influenced by the aesthetic aspects. A good UI designer should keep in mind that this effect can affect the user more than we might think. This, in turn, determines the behavior of the user and his perception of the ease of use of the system.

What is a call to action (CTA)? Does the designer care about it?

A call to action is one of the most important (and perhaps most important) elements of a website, platform, app, or digital interface. In short, this is an interface element that pushes the user to the desired action: buying a product, downloading a report, reposting an article, donating money, etc. The wireframe and UX designer's prototype should reflect which call to action would ideally captivate the user. A good UI designer should immediately notice the indicated call to action and pay more attention to this element when designing. You can focus on an element through color, size, font, position, and alignment: all of this is at the mercy of the UI designer.

What is your favorite current design trend?

planet centric design: methodology that focuses on designing products and services that do not harm the planet. Even though our products are digital, it still costs a lot of resources to make sure that these apps and websites are kept running. it's ux designers responsibility to design responsibly and make sure our experiences don't hurt people or the planet. with our work we can impact peoples behavior and how people navigate the planet. instead of only focusing on the user and the experiences we design, we can also become aware of the impact that work has in a wider concept. https://www.youtube.com/watch?v=WJvmUKCYlN0

Why do you want to work here?

I admire stations16's creativity and focus on helping businesses build better brands and tailoring your services to reach each of your clients needs/goals. I believe I could be valuable asset to strengthen and expand your web design services and help make more accessible websites. I think we could be a great fit together at helping businesses reaching their potential. I'd love to be part of such a creative team

Tell me about yourself

I am a UX designer with a background in marketing and experience in branding. I specialize in helping businesses create useful, enjoyable, and accessible digital products for social good. I've been conducting user research for over 7 years now, and have worked on projects that solve business problems in the mental health, nonprofit and e-commerce industries. My ultimate goal is to create digital products that empower businesses & nonprofits so that they can help others and make a positive impact in the world. I enjoy helping businesses make stronger connections with their users and make their products more accessible to users of all capabilities. When Joel told me about station16 and I looked at your website I was excited once I read about your philosophy to help businesses reach their full potential. I've seen it especially in nonprofits where they are doing amazing things but their website or branding or marketing just isn't there. Imagine how many more people they could be helping, how much more of an impact, how many more sales, or engagement they could have if they had a strong brand. So I'm excited to have the opportunity to talk with you both and learn more about this role.

How do you identify users needs?

Identifying Users Paint Points: any UX issues that frustrate the user and block the user from getting what they need - financial - product - process - support Helps to create personas to help visualize humanize those needs. Personas are fictional users whose goals and characteristics represent the needs of a larger group of users.

How do you keep yourself fit to meet industry standards?

?? Digital design is constantly changing, and its standards are growing all the time. The biggest mistake your potential designer can make is falling behind the standards of the industry in which he/she works. A good answer to this question would be to list the candidate's favorite/featured books, resources, blogs, podcasts, and YouTube channels through which the candidate gets to know the industry news. It will also be great if you hear from the candidate about the designers who inspire him. A good designer knows that there is never too much inspiration, helpful resources, and information, so answering this question should really get your prospective designer on fire.

What do you know about color theory and psychology?

Color theory is essentially a set of rules and laws designed to simulate emotions, create mood, and attract attention through color. In fact, the theory and psychology of color are based on two groups of colors: warm and cold. Warm colors such as orange, yellow, and red evoke enthusiasm, energy, positive thinking, and happiness. Cool colors - green, purple, and blue - create an atmosphere of trust, calmness, and peace. Each individual color also has the ability to evoke certain emotions. For example, red is associated with danger. A good UI designer always uses the power of color to reinforce the message that is conveyed.

Can you tell us about a design leader that you follow?

Don Norman https://maze.co/collections/ux-ui-design/ux-leaders/

Can you walk me through one of the projects in your portfolio

goal of the project my role my tasks ,---

Explain what figma and adobe xd is

design tool that allows you to create digital wireframes, mockups, lo & hi fidelity prototypes and share them with clients for feedback

How do you advocate for usability in your organization?

- In an effort to be inclusive of people of all abilities when you're recruiting participants for your usability study, your first instinct might be to seek out people based on their disability status. But directly asking someone's disability status limits people to only one aspect of their identity: their disability. Disability status can be considered Sensitive Personally Identifiable Information, which is illegal to inquire about in many situations. Instead of recruiting participants who are visually impaired, hearing impaired, or who have physical impairments, recruit participants who use the assistive technologies you want to involve in your study - A permanent disability: is one that affects a person long-term, like losing sight, hearing, speech, or mobility. For example, Amir, a person with permanent blindness, uses a walking stick to navigate their surroundings. - A temporary impairment: is a short-term illness or ailment that can be caused by an injury or other limitation. Consider Margo, who has temporarily blurred vision without their glasses. - A situational challenge: occurs when a person's environment blocks certain functions. For example, Juan cannot read text messages on their mobile phone while driving a car. Instead, Juan uses voice commands to hear and send texts while driving.

Chasm

- 1. innovators: the first group of people that are likely to invest in your product, since they pursue new technology products aggressively. - 2. early adopters: buy into a new product concept very early in its life cycle. However, unlike Innovators, they are not technologists. Rather, they are Visionaries that are not just looking for an improvement, but for a revolutionary breakthrough [gap] or the chasm - 3. early majority: driven by a strong sense of practicality - 4. Late majority: prefer to wait until something has become an established standard and invest only at the end of a technology life cycle - 5. Laggards: These people simply don't want anything to do with new technology. This gap exists, because consumers prefer to listen to references from people that belong to their own adopter group. This creates a challenging dilemma of course, since you cannot use people as a reference group if they haven't bought from you yet!

How would you handle the hypothetical situation where one or more designers try to dominate the conversation and do not seem to be listening to other members of the team?

1.. Acknowledge that they are making a point that seems is important to them. 2. Remind everyone that collecting iterative feedback is important because it makes the product better. And solicit feedback from other people who have not yet had a chance to speak up. 3. Ask them to tie their concerns/points to specific usage scenarios. Is this a feature or design aspect that is nice to have or critical?

How do you deal with a group of twelve or more people who all have a different opinion about what looks good and what doesn't

One must establish what 'look and feel' works best for the end user, or target market. The purpose is to strengthen the brand, not necessarily try to design something that everyone is going to like. That's impossible to accomplish, it's just too subjective. It is better to instill better usability as a standard and use colors and graphics that are compelling but are not overstated. Always think of the old saying "form follow function."

Do you find the mobile-first approach to design effective, and why?

Ideally, your candidate should explain that the mobile-first approach came about as a consequence of responsive web design in order to make the designer's work more efficient and effective. This approach involves creating the first version of the design for the smallest screen. Only then does the design "expand" for larger screens. This approach saves time and improves designer efficiency. When a design is initially drawn for a large screen, it can be very difficult for a designer to fit all the elements onto a smaller screen afterward.

Why did you choose UX design as a career

Originally I earned my degree in marketing and after college while working in a marketing position, I realized I wanted to utilize more of my creativity skills through design. During my time working at a nonprofit called Family Care Network, I had the opportunity to work in several creative areas, one of which was re-designing some of the web pages for their website. I soon discovered user experience design and started a program to become a User Experience Designer and was hooked ever since. UX has been a great fit to my strengths because I already had the skill set of user researcher through my marketing background and had some experience in graphic design. What i like most about UX design is being able to problem solve and be creative. I've always been an empathetic person and a good listener so UX design was a natural fit.

Most successful & Least successful project

Success: - strengths - how did you determine/measured success in terms of project goals - personal strengths - FCNI - met both the organizations and users goals Least Successful: - La Sierra: - hurdles, problems faced, and what i learned & what I would avoid in the future

Negotiating

is there any flexibilty in your salary offer? based on my experience and market resarch, and the value i think i can add to ststion 16 i'd like to see if we could potentially meet at $85

golden ratio

mathematical rule approximately 1.618 and is believed to be aesthetically pleasing in art and architecture a ratio between two numbers that equals approximately 1.618.

How do you practice universal design?/ what is it

Universal Design is creating one product for users with the widest range of abilities and in the widest range of situations. Think of it as a one size fits all approach As a design i need to cater to temporary or situation constraints and long term impairments Think of one size fits all sizing for clothes - ex: side walk - Large type and clear contrast on labels: This makes products easier to read for people with low vision, but it also makes it easier for everyone to quickly find and identify the information they need

What is your area of focus?

user research - knowing how to avoid biases - asking the right questions to get the answers I'm looking for in research

A/B

A research method that evaluates and compares two different aspects of a product to discover which of them is most effective. For example, you might have users evaluate two layouts for the homepage of your app to find out which layout is more effective

How do you decide which features to drive UX design for a specific release?

Focused on linking business requirements and usage scenarios with features and a product roadmap for specific features. And design gates. And UX consistency across a product suite. This is a contextual question so it is best to use actual examples explaining why you would choose something or reject it. Take them through the entire process. Tell them how you would address the business goals and user requirements: Target market Target market's goals The problem

If tasked to perform a UX evaluation of a product, what would your process look like to accomplish this? Can you tell me about a project you did this for and what the outcome of the evaluation was?

- Understand business objectives - Get to know the users - Understand user objectives - Review analytics - Compile findings and make recommendations

Do you have questions for us?

- What would my day-to-day responsibilities involve? - What are some recurring issues or problems that the team is looking to solve? - What are the current goals that the company is focused on? - What's the company culture like? - Are there opportunities for growth in this position? - What is the salary range for the position? - Do either of you have any concerns about my capabilities to be successful in this position that i could help clarify?

what makes something accessible?

- accessible color palettes - interface and content can be operated, and navigated by use of a keyboard. Some people cannot use a mouse, or may be using other assistive technologies that may not allow for hovering or precise clicking. - alt attributes (alt text) give a description of an image for people who may not be able to view them. When an altattribute isn't present on an image, a screen reader may announce the image's file name and path instead. This fails to communicate the image's conten - headings - forms - A11yproject.com - w3.org quick reference to Web Content Accessibility Guidelines https://uxplanet.org/10-resources-that-will-help-you-design-accessible-digital-products-d6d10778b4d5

What is your favorite tool & why?

- adobe xd and figma - both are great for designing, prototyping, and being able to share with clients to make comments - like the live view being able to see users mouse on figma, but adobe xd seems to be easier to use while working with clients - found with figma with so many pictures it does seem to slow down quite a bit wheras adobe xd loads faster

What is your process of handing over designs to developers?

- assets needed and the formats - flexible in providing in a way that works for them - make sure we discuss communication goals and timelines

Are you a team player? or do you prefer to work alone

- collaboration is so important as a ux designer - i genuinely enjoy a balanced mix - able to focus more working independently - but i like to bounce ideas off in a collaborative, creative setting

Imagine you are redesigning an existing product for a company. How do you decide which features to add or remove?

- depends on the user experience - people don't like change - need to be justified - needs to be something real, and something that both the product owners and product users can get to grips with - Clear user issues that you can evidence - Technological advances that can enhance your product in a way that meets genuine user needs and wants; - Key features that competitors are offering but you are missing - Dropping revenues that the redesign can address; - A need to align with new organizational branding

How many people should you be surveying at least?

Factors to consider: 1.) different research methods call for different sampling strategy: - Adequate number of sessions to reach saturation. ex: {for qualitative studies) you are asking your participants to go through the usbaility study and uncover pain points... for the first several session you find new ideas. but the rate of new pain points will start to slow down and you will realize no matter how many new participants you'll talk to they are saying the same things and u are not uncovering anything new [saturation point!!] for QUANTITATIVE RESEARCH.. CONSIDER: - confidence level: how sure you are that if you repeat the survey, you will get the exact same result - confidence interval (margin of error): an estimate of a range that your survey results fall into given your confidence level - population size: an estimate of the entire population size of your user group - user groups --> apply adequate sample size for each distinct user group you are evaluating (ex: mobile vs desktop users) survey sample caluclator:

Why should we hire you?

I believe that with my skillset in ux design and marketing, I could be valuable asset to strengthen and expand your web design services and help make more useful, enjoyable, and accessible websites. I think we could be a great fit together at helping businesses reaching their potential. I'd love to be part of such a creative team

What design process do you follow while working as a ux designer?

I typically follow a "Design Thinking Framework" - Empathize: discover what end users really need and learn how to think and feel like them. May conduct surveys, interviews or observation session to paint a clear picture of who your users are - Define: (the problem) create a problem statement: a clear description of the users need that should be addressed. Should be based off of research - Ideate: brainstorm solutions. Aim to come up with as many ideas as possible (quanitity vs quality for more creative solutions) - Prototype: scaled down version of a product that shows important functions. Have a clear goal - Test: test the prototype with users. Gives an opportunity to provide feedback

Where do you see yourself in 5 years?

I want to be solving important problems with good people that makes our world an even better place. I would really like to specialize in visual design as a ux designer and utilize animation in designs. I think it is a cool immersive storytelling tool

What is your approach to making websites and platforms accessible to all user groups, including users with visual, hearing, and motor disabilities?

Take notice if the designer is aware of, and follows the World Wide Web Consortium's 'Web Content Accessibility Guidelines.' Some examples could include: - using voiceover commands to navigate websites and apps for people with motor disabilities - adding captions to a video which benefits people who are deaf and hard-of-hearing - making content easier to read by screen readers for the blind—or designing an option to use large typography for users with vision impairment.

Have you ever been asked to provide feedback on other projects? Take us through your approach

The most important thing about design feedback is that it must always remain framed by your project goals and metrics for success. So it goes without saying that you and I must clearly understand and agree on these goals before we begin the project. When you give feedback, make sure its underlying motivation is aligned with these goals. If it's not relevant to those goals, it probably falls into the category of personal aesthetic preference, which isn't all that useful - be clear and specific - describe the why - ex: make the logo 50% bigger", try "as a new company with little brand recognition, we need to make sure potential customers become familiar with our brand as much as our products. What can we do to make our branding stand out more?" - love sandwich bread is positive and the filling is the constructive feedback - be kind and respectful

Sell me on the ROI of investing in UX design. How would it improve my bottom line?

UX-driven product design isn't just about creating a great user experience, it's also a smart business move. A great UX designer makes the case for usability—for designing great user experiences that work for people, as well as contributing to the bottom line. They may illustrate why so many projects fail and have to be redone, and how that costs an enormous amount of money. Or outline why investing in UX is a no-brainer if a product is to succeed in the marketplace. Or mention hard data from statistical findings and use examples such as '68% of users give up because they think you don't care about them' and '89% of consumers purchased from a competitor following a poor user experience'. When talking about the return of investing in UX, they should also discuss success measures by including the calculation of cost savings in relationship to your overall return. A great UX designer would discuss how investing in UX improves performance, reduces errors, increases ease of use, attracts more users, increases adoption rates, elevates the brand, increases trust in the system and user satisfaction, reduces development costs, reduces redesign costs, decreases support costs and reduces training needed, etc. which all increase the ROI.

How do you define UX vs UI

UX: UX designer focus on the experience that users have while using products like websites, apps, and physical objects. UX designers make those everyday interactions useful, enjoyable, and accessible. This is why organizations of all kinds, in varied industries, need to hire UX designers. User Centered Design: It's important to center the user in your design because the user buys your product. You'll be able to know whether your product is useful prior to actually launching it. Saving a lot of time and money. UI: focus on the physical appearance of a product - skeleton/home metaphor

What are some of the key differences between native mobile app design, and responsive web design?

What are the key differences between designing for desktop and mobile? Native Mobile App: - Pro: no internet connection required, work well with devices built in features, more freedom in design - Cons: expensive to build, require a different version based on the mobile device platform they are being built for, take up space on the device Responsive Web app: - Pro: faster and cheaper to build, no download needed, responsive - Cons: internet connection required, can be hard to find, difficult to maintain The interviewer wants to make sure you're aware of the design differences between desktop and mobile. You can discuss the following differences: Screen size - There is an obvious difference between the screen sizes for desktop and mobile. That affects the layout design. Desktop apps can support fixed navigation bars while mobile apps have to be limited to pull-out menus. Interaction - While desktops can take full advantage of the cursor's interactivity, mobile apps don't have that feature. Users have to use gestures like swiping, shaking, or poking in mobile apps. Organizing content - In desktop apps, we can use the multi-column format offering way too many options in layouts and positioning. Mobile apps have to resort to scrolling. Functionality - Desktops are preferred for longer, more involved tasks while mobiles are preferred for quicker tasks.