Advanced Social Media & Analytics Midterm

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Facebook Stats and percentages

- 1.71 billion active users - 1.57 mobile monthly active users - 1.13 billion daily active users on avg. - $6.4 billi of revenue for 2nd quarter of 2016

Pinterest

- 100 milli active users - 85% of users are women - women make more than 90% of the pins - 80% of traffic is mobile - Company is private but valued at $11 billi

Snapchat Stats and Percentages

- 150 milli daily users (more than Twitter and a 27% inc. in 6 months) - 65% of those users create content every day - more than 10 billi views everyday - company is private but valued at $20 billi

Twitter Stats and Percentages

- 313 milli monthly active users - 82% of active users are on mobile - 79% of accounts are outside of the US - $602 milli of revenue for 2nd quarter of 2016 - missed projections - Operated at a net loss of $521 milli in 2015

Sundar Pichai

- Chief Executive Officer Google Inc.

Sheryl Sandberg

- Facebook COO - former Google exec. - Joined FB in 2008 - First woman on its board

Analytics

- Learning your audience - Facebook page insights: the overview of the past seven days including things like when your fans are online, male or female, age, etc.

Jack Dorsey

- Twitter co-founder - Twitter CEO - also founded square

Susan Wojcicki

- YouTube CEO - First female executive - Google's 16th employee

YouTube

- acquired by Google in 2006 for $1.65 billi - more than 1 billi users - about 300 hours of video is uploaded every minute

Ethics

- applies to everyone - don't just spread info: be skeptical - keys: transparency, knocking down rumors, upholding the truth - take care in using images that have been posted online (are they manipulated?) - be honest - be professional - social media outlets are public spaces

Facebook Engagement

- based on EdgeRank, shows you similar posts to past likes/shares/comments/interactions

Intsagram Stats and Percentages

- bought by FB for $1 billi (2012) - 500 milli+ monthly active users - 300 milli+ daily active users - 95 milli+ photos/videos shared daily - 4.2 billi "likes" every day - 80% of users are outside the US

Photos

- either square or horizontal - text on less than a third of a picture - photo posts reach the most

Facebook Live

- live video streaming - plays on sense of suspense

3rd Party Platforms

- manage multiple accounts - schedule posts - post to different platforms - advanced analytics - generate reports ex. Spredfast, Social Distillery, Buffer, Sprout, TweetDeck

Social Media Mining

- the process of representing, analyzing and extracting actionable patterns from social media data. Mining social media data is the task of mining user-generated content with social relations - using data to form a pattern (looking at decor, your ad online will change to home decor -> pattern - data mining helps build your strategy

Content

- your native content isn't selling anything. What works on FB won't (or might) work on Twitter. Content is king, context is GOD. - Be consistent - right-hooks and jabs - characteristics of great content [it's native, doesn't interrupt, doesn't make demands (often), leverages pop culture, micro (less is more), consistent]

Gary Vaynerchuk

Author of Jab Jab, Right Hook

Marissa Mayer

Chief executive officer of Yahoo!

Algorithm (Facebook)

EdgeRank News feed visibility = I x P x C x C x T x R - Algorithm responds from signals from you.. - how often you interact with the friend, page or public figure who posted - the # of likes, shares and comments a post receives from the world at large and from your friends in particular - how much you have interacted with this type of post in the past - whether or not you and other people across FB are hiding or reporting a given post

Mark Zuckerberg

Facebook founder

Larry Page

Google co-founder

New feed visibility

I: Interest (of the user in the creator) P: Post (performance among other users) C: Creator (performance of past posts by the content creator amongst other users) T: Type (type of post: photo, status, link) user prefers R: Recency (how new is the post)

Mike Kreiger

Instagram co-founder

Kevin Systrom

Instagram founder

Google

Lineup - Android operating system - search - YouTube - Apps (Gmail, Spreadsheets, Docs, etc.) - Maps - Ads

Alphabet

Lineup - Google Fiber - Health & Life Sciences - Capital & Investments - Nest - security cameras, carbon monoxide detector, home security systems - Google X - innovative, revolutionary designs by employees (very secretive)

Ben Silbermann

Pinterest founder

Evan Spiegel

Snapchat creator

Evan Williams

Twitter co-founder (stepped down as CEO in 2010 but still owns 10%)

Chad Hurley

YouTube founder

Linked accounts

don't do it

Right-hook

post that tells you to do something

Jab

your basic, everyday post


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