Advanced Social Media & Analytics Midterm
Facebook Stats and percentages
- 1.71 billion active users - 1.57 mobile monthly active users - 1.13 billion daily active users on avg. - $6.4 billi of revenue for 2nd quarter of 2016
- 100 milli active users - 85% of users are women - women make more than 90% of the pins - 80% of traffic is mobile - Company is private but valued at $11 billi
Snapchat Stats and Percentages
- 150 milli daily users (more than Twitter and a 27% inc. in 6 months) - 65% of those users create content every day - more than 10 billi views everyday - company is private but valued at $20 billi
Twitter Stats and Percentages
- 313 milli monthly active users - 82% of active users are on mobile - 79% of accounts are outside of the US - $602 milli of revenue for 2nd quarter of 2016 - missed projections - Operated at a net loss of $521 milli in 2015
Sundar Pichai
- Chief Executive Officer Google Inc.
Sheryl Sandberg
- Facebook COO - former Google exec. - Joined FB in 2008 - First woman on its board
Analytics
- Learning your audience - Facebook page insights: the overview of the past seven days including things like when your fans are online, male or female, age, etc.
Jack Dorsey
- Twitter co-founder - Twitter CEO - also founded square
Susan Wojcicki
- YouTube CEO - First female executive - Google's 16th employee
YouTube
- acquired by Google in 2006 for $1.65 billi - more than 1 billi users - about 300 hours of video is uploaded every minute
Ethics
- applies to everyone - don't just spread info: be skeptical - keys: transparency, knocking down rumors, upholding the truth - take care in using images that have been posted online (are they manipulated?) - be honest - be professional - social media outlets are public spaces
Facebook Engagement
- based on EdgeRank, shows you similar posts to past likes/shares/comments/interactions
Intsagram Stats and Percentages
- bought by FB for $1 billi (2012) - 500 milli+ monthly active users - 300 milli+ daily active users - 95 milli+ photos/videos shared daily - 4.2 billi "likes" every day - 80% of users are outside the US
Photos
- either square or horizontal - text on less than a third of a picture - photo posts reach the most
Facebook Live
- live video streaming - plays on sense of suspense
3rd Party Platforms
- manage multiple accounts - schedule posts - post to different platforms - advanced analytics - generate reports ex. Spredfast, Social Distillery, Buffer, Sprout, TweetDeck
Social Media Mining
- the process of representing, analyzing and extracting actionable patterns from social media data. Mining social media data is the task of mining user-generated content with social relations - using data to form a pattern (looking at decor, your ad online will change to home decor -> pattern - data mining helps build your strategy
Content
- your native content isn't selling anything. What works on FB won't (or might) work on Twitter. Content is king, context is GOD. - Be consistent - right-hooks and jabs - characteristics of great content [it's native, doesn't interrupt, doesn't make demands (often), leverages pop culture, micro (less is more), consistent]
Gary Vaynerchuk
Author of Jab Jab, Right Hook
Marissa Mayer
Chief executive officer of Yahoo!
Algorithm (Facebook)
EdgeRank News feed visibility = I x P x C x C x T x R - Algorithm responds from signals from you.. - how often you interact with the friend, page or public figure who posted - the # of likes, shares and comments a post receives from the world at large and from your friends in particular - how much you have interacted with this type of post in the past - whether or not you and other people across FB are hiding or reporting a given post
Mark Zuckerberg
Facebook founder
Larry Page
Google co-founder
New feed visibility
I: Interest (of the user in the creator) P: Post (performance among other users) C: Creator (performance of past posts by the content creator amongst other users) T: Type (type of post: photo, status, link) user prefers R: Recency (how new is the post)
Mike Kreiger
Instagram co-founder
Kevin Systrom
Instagram founder
Lineup - Android operating system - search - YouTube - Apps (Gmail, Spreadsheets, Docs, etc.) - Maps - Ads
Alphabet
Lineup - Google Fiber - Health & Life Sciences - Capital & Investments - Nest - security cameras, carbon monoxide detector, home security systems - Google X - innovative, revolutionary designs by employees (very secretive)
Ben Silbermann
Pinterest founder
Evan Spiegel
Snapchat creator
Evan Williams
Twitter co-founder (stepped down as CEO in 2010 but still owns 10%)
Chad Hurley
YouTube founder
Linked accounts
don't do it
Right-hook
post that tells you to do something
Jab
your basic, everyday post
