Web Design Chapter 7
Banner Ad
A horizontal, rectangular web page advertisement that links to the advertiser's website
Reciprocal Link
A link between two site owners who agree to put a respective link on one another's websites, works best when companies have a similar field but are not direct competitors.
Online Advertising Network
Brings together companies that want to purchase online advertising with companies that want to sell ads on their sites
Opt In Advertising
Requires user permission to send advertisements and updates to their email address
Traditional Advertising
Ways of advertising like word of mouth, printed material, or promotional giveaways
Broken Link
A link that no longer works
Benchmark
A measurement standard with which actual performance can be compared
Search Tool Submission
A service that registers websites with multiple search tools for you
FTP Client
A software that allows for the transferring of files over the internet
Sidebar Ad
A vertical banner ad
Pop Under Ad
Ad that appears behind the browser window
Floating Ad
An ad that appears, floats across the screen for a given time, then disappears
Rich Media Ad
An ad that contains multimedia elements
Affiliate
An eCommerce online advertising program in which a website pays a fee or commission on sales brought in by advertisements
Impression
Another word for a click on an advertisement
Search Engine Optimization
Applying design and development techniques to your web page to increase the possibility they will appear in a search result
Web Analytics
Combines various types of visitor data
Pay Per Click
How advertisers are charged for their ads
Spiders
Programs sent out by search engines to find new websites and add them to their search engine index
Pop Up Ad
Opens in its own window on top of the page the visitor is currently viewing
Spam
Unsolicited email advertising
Conversion Rate
The rate at which new visitors are converted to repeating visitors
