Web Design Chapter 7

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Banner Ad

A horizontal, rectangular web page advertisement that links to the advertiser's website

Reciprocal Link

A link between two site owners who agree to put a respective link on one another's websites, works best when companies have a similar field but are not direct competitors.

Online Advertising Network

Brings together companies that want to purchase online advertising with companies that want to sell ads on their sites

Opt In Advertising

Requires user permission to send advertisements and updates to their email address

Traditional Advertising

Ways of advertising like word of mouth, printed material, or promotional giveaways

Broken Link

A link that no longer works

Benchmark

A measurement standard with which actual performance can be compared

Search Tool Submission

A service that registers websites with multiple search tools for you

FTP Client

A software that allows for the transferring of files over the internet

Sidebar Ad

A vertical banner ad

Pop Under Ad

Ad that appears behind the browser window

Floating Ad

An ad that appears, floats across the screen for a given time, then disappears

Rich Media Ad

An ad that contains multimedia elements

Affiliate

An eCommerce online advertising program in which a website pays a fee or commission on sales brought in by advertisements

Impression

Another word for a click on an advertisement

Search Engine Optimization

Applying design and development techniques to your web page to increase the possibility they will appear in a search result

Web Analytics

Combines various types of visitor data

Pay Per Click

How advertisers are charged for their ads

Spiders

Programs sent out by search engines to find new websites and add them to their search engine index

Pop Up Ad

Opens in its own window on top of the page the visitor is currently viewing

Spam

Unsolicited email advertising

Conversion Rate

The rate at which new visitors are converted to repeating visitors


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