Weekly Challenge 3: Define User Problems

Which of the following is an example of a strong problem statement?

Lawrence is a painter who needs a way to find the best deals on art supplies, because he wants to save money on the cost of his materials.

How can an effective problem statement help a UX designer establish goals?

By telling the designer what the user really needs, which defines the goal clearly

Beyond establishing goals, what can effective problem statements help UX designers do? Select all that apply.

Define deliverables, Set benchmarks for success NOT Identify target users

Imagine that a designer starts to develop the value proposition for their new mobile photo app. For the first step, they list all of the app's benefits and features, like free unlimited photo storage and social media integration. What is the second step the designer needs to take?

Explain the value of the product

What is true about the scope of a strong problem statement? Select all that apply.

It is broad enough to allow for some creative freedom It is narrow enough that it can be solved by a design solution

In the 5 W's framework, researchers ask five "w" questions based on who, what, when, where, and why. These questions allow designers to address a problem from what perspective?

The user's perspective

After crafting a problem statement, a designer begins to brainstorm design solutions. They should document these in a hypothesis statement, which reflects their best educated guess on what the solution to the design problem might be.

True

Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they need to conduct research that answers which of the following questions? Select all that apply.

What does the product do NOT What target users should I design for

Which of the "w" questions (who, what, when, where, or why) is missing from the following problem statement? An adult wants an easy way to secure timed museum tickets while on-the-go, strolling around the city. The app they use to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. They want to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.

Who

In the 5 W's framework, researchers ask five "w" questions based on who, what, when, where, and why. Which of the following is an example of a good "who" question?

Who has pain points for which there are limited design solutions? (?)

In the 5 W's framework, researchers ask five "w" questions based on who, what, when, where, and why. Which of the following is an example of a good "why" question?

Why is the problem important?

Imagine that a designer is ready to build a value proposition for their new photo organizing app. To start, they clearly describe how the product addresses users' pain points. Which value proposition research question does this answer?

Why or what?

A designer is developing the value proposition for a product. Should they consider what is valuable to the user?

Yes. The goal is to identify what's truly valuable to the user, and connect benefits and features to actual user needs.

To write a problem statement, you include the name of the user, their characteristics, and a description of _____.

the user's need