WMU Marketing Chapter 11 DSM

Franchise organization

A __________ is a contractual association between a franchisor (a manufacturer, wholesaler, or service organization) and franchisees (independent business people who buy the right to own and operate one or more business units in the franchise system)

Retailer cooperative

A __________ is a group of independent retailers who jointly establish a central buying organization and conduct joint promotion efforts.

Department store

A __________ is a retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers.

Convenience store

A __________ is a small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.

Superstore

A __________ is a store that offers a large assortment of routinely purchased food products, nonfood items, and services.

Voluntary chain

A __________ is a wholesaler-sponsored group of independent retailers engaged in group buying and merchandising

Retailer

A ___________ is a business whose sales come primarily from retailing.

Two or more outlets that are commonly owned and controlled

A corporate chain is __________.

A large, low-cost, low-margin, high-volume self-service store that carries a wide variety of grocery and household products

A supermarket is ___________.

Promotion decisions

Advertising, personal selling, sales promotion, public relations, and direct marketing are all considered __________.

Place Decision

Choosing locations that are accessible to the target market in areas that are consistent with the retailer's positioning is an example of a __________.

Price decision

Deciding on either high markups on lower volume or low markups on higher volume is an example of a __________.

A shopping center

__________ is a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

A service retailer

__________ is a retailer whose product line is actually a service; examples includes hotels, airlines, banks, and colleges.

Retailing

__________ is all the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.

Deciding on store atmosphere

__________ is/are an example of a product assortment and services decision.

Limited-service wholesalers

__________ only offer specific services, like cash and carry wholesalers, truck wholesalers, drop shippers, rack jobbers, producers' cooperatives, and mail-order or web wholesalers.

Full-service wholesalers

__________ provide a complete line of services: carrying stock, maintaining a sales force, offering credit, making deliveries, and providing management assistance.

Wholesale merchants

__________ sell primarily to retailers and provide a full range of services.

Industrial distributors

__________ sell to manufacturers rather than to retailers.