Yoga Business
False
A yoga marketing plan is not dynamic and does not need regular planning and attention. True False
True
According to the text, it is good to budget 5-10 percent of your income for continuing education. True False
All are correct
An ideal teaching schedule allows ample time for? Personal development Family and friends Leisure pursuits All are correct None are correct
True
As a yoga teacher, you are in a relationship business. True False
Relationship with staff or colleagues
Attending all the meetings and social functions of the gym or studio you work at is what type of relationship? Relationship with staff or colleagues Relationship with oneself Relationship with students Relationship with family and friends
Communication and marketing
For yoga teachers, social media serves which two vital functions? Communication and marketing Pricing and placement Product and placement
False
Having a separate bank account for your yoga teaching business is not a good idea. True False
True
If you choose to do Facebook marketing, a good practice is to create a seperate business page where you only post professional yoga related content. True False
False
If you don't know who your target market is, your marketing will be effective even if it is broad and unfocused. True False
Health insurance Liability insurance
It is essential that all yoga teachers have which two types of important insurance? Select two. Health insurance Life insurance Liability insurance Car insurance
True
Keep an up-to-date resume on hand that describes your training, teaching experience, special skills, and attributes. True False
True
Knowing your brand will help you to attract the students you want to teach. True False
Relationship with onself
Practicing self care is what type of relationship? Relationship with divine Relationship with onself Relationship with family and friends Relationship with students
True
Social media marketing can help you create a more rich and dynamic connection between you and your students. True False
A sustainable teaching schedule
Student base, location, payment models, and exposure are factors to consider when creating what? A poor teaching schedule A sustainable teaching schedule Group sessions
Optimal scheduling
Teaching a class at 6am when you are not a morning person is NOT an example of which of the following? Poor scheduling Student base Optimal scheduling
Present
The key to getting the best teaching opportunities is to be _________________________ and visible at your desired location. Aware Doing yoga Present
All of the above
To understand your target market and brand you can ask yourself which of the following questions? Ask students, friends, and families to describe you in a few words Write down your thoughts about the qualities you want in your students Talk to your current students and observe them All of the above
True
When crafting your unique message, you want to focus on the benefits your students will gain from working with you vs. focusing on yourself. True False
All of the above
When it comes to social media marketing, which of the following are good practices to follow? Keep your posts short Provide great content Promote sparingly Have fun All of the above
Community
Which of the 4 C's of social media marketing incudes creating a Facebook Group or a thread of comments on blog. Content Connecting Community Curating
Curating
Which of the 4 C's of social media marketing relates to having aesthetically pleasing photos and a consistent color palette. Content Connecting Community Curating
Place
Which of the 5 P's of marketing are related to where you are going to teach? Product Price Place Promotion
Promotion
Which of the following 5 P's of marketing has to do with how you will get the word out about what you are offering? Product Price Promotion Position
All are correct
Which of the following are types of relationships important to yoga teaching? Relationship with oneself Relationship with family and friends Relationships with classes and communities All are correct
All are correct
Which of the following are ways to increase your visibility and presence in a desired teaching place? Get on the substitute list Be friendly, helpful, and upbeat Dress professionally Make time before and after class to have conversations with the class All are correct
Posting unrelated pictures of your private life
Which of the following is NOT an idea for posting on Instagram? Pictures of studios you work at Pictures of yoga workshops you attend or host Using relevant hashtags Posting unrelated pictures of your private life You demoing yoga poses
Leaving business cards at local businesses Advertising in local community publications In-person networking
Which of the following is an example of 'old school marketing'? Select three. Leaving business cards at local businesses Advertising in local community publications Social media marketing In-person networking Email marketing
Don't recognize student's achievements inside the classroom
Which of the following is not a way to build loyalty among students? Text students if you haven't seen them in a while Invite students to community events Ask your clients to talk about themselves Don't recognize student's achievements inside the classroom
Counseling
Which of the following is not one of the 4 C's of social media marketing? Content Connecting Community Counseling
Let go
Which of the following is not one of the 5 steps to developing a strong student base? Acquire Build loyalty Retain Let go
Program
Which of the following is not one of the P's of marketing? Product Price Place Promotion Program
Legal complexities
Which of the following is not one of the pros of opening a yoga studio? Legal complexities Chance to create a yoga community Independence Control of your teaching environment
Private lessons
Which of the following yoga business channels pays the highest hourly rate? Conferences and festivals Partnerships and endorsements Private lessons
Specialty classes
Which type of yoga business channel focuses on a series of classes tailored to a specific group of people? Beginner series/classes Specialty classes Teacher training Workshops
Workplace yoga
Which type of yoga business channel gives you the opportunity to make a difference in employee comfort, health, and productivity? Workplace yoga Private lessons Group lessons
Group classes
Which yoga business channel is the most common income source for yoga teachers? Specialty classes Private classes Workshops Group classes
Value proposition
__________________ is considering what your group of potential yoga students want from their yoga practice. Value proposition Acquiring Teaching
Retreats
___________________ are a type of business channel in which you take students to an exotic location for classes and or workshops. Conferences and festivals Retreats Workplace or school yoga
________________________ is a good social media platform to network with other yoga teachers, professionals, or HR managers for corporate classes. Facebook LinkedIn Instagram
Acquiring
________________________ refers to the moment someone signs up for one of your classes. Propositioning Acquiring Identifying
Liability insurance
____________________________ protects us from litigious situations. Health insurance Liability insurance Life insurance
Business plan
A ____________________________________ identifies a demand in the marketplace and explains how you plan to fulfill it. Business plan Money professional Accountant
Specialty series
A class focusing on yoga for people who run marathons would be considered which of the following business channels? Teacher training Beginner series Specialty series Partnerships
10
A good percentage to start with for saving is ________________ percent of your teaching income. 50 10 38
