000 Marketing 000
Four Major Advertising Strategies
*Comparative* (compare between brands), *celebrity*, *retail* (store where you shop), and *interactive* (internet, mall kiosk, text).
Three Basic Advertising Objectives
*Informative Advertising*: Promotion that seeks to develop initial demand for a good. // *Persuasive Advertising*: Promotion that attempts to increase demand for an existing good. // *Reminder Advertising*: Advertising that reinforces previous promotional activity by keeping the name of a good before the public.
Seven Steps in the Sales Process
*Prospecting and Qualifying*, identify customer and their potential. *Approach*, researched initial contact. *Presentation*, personal selling where you describe the product and relate it to customer's needs. *Demonstration*, customer can try the product. *Handling Objections*, when the customer resists. *Closing*, salesperson asks the customer to decide. *Follow-Up*, post-sale activities that can create repeat customers. /// These steps follow the *AIDA concept (attention, interest, desire, action)*. /// Salespeople modify the steps in this process to match their customers' buying processes.
Social Media Platforms
A type of software or technology that act as a home base for an online community. // *Social Networking Sites*, Facebook, Twitter, and LinkedIn. *Bookmarking Sites*, save, organize, and manage links to websites, Pinterest, StumbleUpon. *Social News Sites*, users can post news items then vote popularity, Digg and Reddit. *Online Forums*, post messages and hold conversations on specified topics, LinkedIn or Facebook. *Blogging Sites*, Wordpress, Tumblr. *Microblogs*, blog with only a few words, Twitter.
Advertising
Any *paid*, nonpersonal communication *through various media* about a business by a sponsor identified in a message intended to *inform or persuade* members of a particular audience. /// Closely linked to IMC.
Social Media Tools
Enables users to communicate with each other online. // Examples: apps, blog postings and comments, tags, photo and video shares.
