10 LinkedIn Mistakes
Mistake 5 you over-complete your profile
- as important as it is to be complete, over-completeness can hurt too. - 2 page resume = perceive you as indecisive/unsure of what to cut. - in a world of attention deficitsX someone who can't present the MOST important info. Will quickly fall out of consideration.
Mistake 7 you tell a flat story
- make it easy for the person hiring you to get an understanding of you as a worker/person, so your _______ must be easy to read. Rule of Thumb: -every sentence must move your ______ ahead. If it doesn't, cut the line. -Recommendations greatly enhance your _______ - if you write recommendations for others, DO NOT include negative commentary b-cuz they can see your recommendations and your candor won't impress them
Mistake 6 you ignore spelling and grammar
Shows lack of attention to detail, which could cost you the job
Mistake 10 you're overly personal
Take the time to write a personal note, don't us the auto-populated copy LinkedIn provides. Your new contact will be much more willing to get to know and possibly help you if you take the time to write a notes. LinkedIn is valuable, it's up to you to maintain an UPDATED, THOROUGH, yet CONCISE profile that sells the best you.
Mistake 2 youre indifferent
The more you share insights, articles, and perspectives, the more others will see you as an industry expert- or at the least passionate. -building awareness for your brand= through your newsfeed. - 10x more likely to improve the chances of better SEO (shown in results for search engines)search results if they are active - posts much have values, move your story forward, and fit into your brand identity.
Mistake 4 you only do the minimum
Biggest struggle, An incomplete profile w/ no structure, story or thought hurts you more than it helps. -Incomplete profile is equivalent to incomplete resume - hiring managers who see a the _________ _______ you out into your profile will assume you'll do the same in your job. -"a sloppy profile brands you as a sloppy worker. Manage your profile as if your job depended on it." - at the ________ you need a professional photo, story and solid references to bring your career to life. - include your email for easy contact
Mistake 3 you're too social
It's a professional network- -rather than focus on connecting with buddies, zero in on connecting with people you just met a conference. -headshot = professional.
Mistake 9 you connect to sell
It's bad manners to be so transparent about your intentions. It could cost you any future consideration. -slow down, present some articles, comment on work or posts from that person and let the networking happen NATURALLY.
Mistake 8 you embellish freely
LinkedIn endorsements can add third-party credibility. - like your resume, LinkedIn presents a rarified persona. But your profile combines a cover letter, resume and references into one dynamic location. Make sure the real you lived up to your profile.
Mistake 1 you don't consider yourself a product.
To help you build a simple, tailored, smart profile - deconstruct what you like about your favorite brand. - are they funny, clever, consistent? -do they deliver on heir identities? -do they have a competitive advantage? Lead your personal ___________ voice with a written summary that details your capabilities/what you can contribute
__________ adds texture to a borimg resume. It brings your interests, charities, amd portfolio to life in one place.
