2 BUS Final
Xavier works as an inventory manager for Amity Enterprises. He has been asked to prepare lists of the materials that go into each of the products the company produces. These lists can best be described as
A bill of materials
which of these situations would public relations be the best option?
A company has been accused of condoning sexual harassment and wants to let the public know about its internal training on the topic.
Tatiana does not work for, but has represented, an American manufacturer for years in Russia, helping it to negotiate transactions in her country. Her expertise and knowledge of the market has helped grow the company's sales. Tatiana is most likely a(n)
Agent
Tasty Prep is a new food preparation company that ships meal kits direct to consumers. The kits include all the ingredients and instructions needed to cook a meal from scratch. The meals come packed in ice, so they need to get to the consumer as quickly as possible. Which means of transportation would be most effective in a situation like this?
Air
Dayton Manufacturing produces stuffed animals. It uses short production runs and the machines are changed frequently depending on which type of stuffed animal is being produced. This is an example of
An intermitted process
Aurora spent the morning driving to prospective clients' businesses to drop off coffee and donuts and to introduce herself in person. Which of the following tasks in the personal selling process does this best represent?
Approaching
Mississippi BarBeQue makes a special barbeque sauce that it sells to restaurants and retail stores. This is an example of ________ marketing.
B2B
Badabing Waste Management Systems sells a variety of solutions to help with garbage disposal including cans, dumpsters, and waste removal services. The Badabing sales team knows that homeowners, businesses, and municipalities have very different waste management wants and needs. How should Badabing departmentalize its sales team?
By Customer Group
Political ads often compare a candidate to his or her opponent. This demonstrates which approach to advertising?
Competitive
Fairway Enterprise owns a wide variety of products but does not maintain the physical goods itself. Instead, Fairway takes online orders from customers and then has the manufacturer ship the product directly to the customer. Fairway is best described as a
Drop Shipper
Which step in a manager's decision-making process involves planning for desired outcomes and analyzing actual results?
Implementing and evaluating the decision
________ is dividing a market into groups whose members have similar characteristics or wants and needs.
Market segmentation
Expressing an organization's fundamental purposes is a key element of its ________ statement.
Mission
As a pharmaceutical rep, Morgan spends her days visiting doctors' offices discussing new drugs and taking orders, usually over lunch that she provides. Morgan's job is
Personal Selling
Cristobel is working with his financial advisor to prepare for his retirement. His advisor reviews Cristobel's personal savings, retirement accounts, and benefits that he will be provided by the U.S. government. Which legislation is responsible for the benefits Cristobel will receive from the government?
SSA
Middle managers do ________ planning, which is a way of determining what contributions their teams can make with their existing resources during the next several months to two years
Tactical
Charles Andrada, an electrician, has the ability to read and follow building plans and wiring diagrams. This ability is an example of a ________ skill.
Technical
The Human Resources Manager at Oddball Sports has been reading up on motivational theories. She begins asking Oddball Sports managers to spend time in one-on-one meetings with employees. She wants them to ask about their well-being and solicit feedback about their role and the company. The HR Manager has most likely been reading about ________ theory.
The Hawthorne Effect
What was one of the first laws implemented to protect employee welfare as it pertains to management and labor union relationships?
The Wagner Act
Employees with the primary manufacturer of United States military supplies have decided to go on strike. What is most likely to happen in this situation?
The president would intervene to end the strike.
Horace invented a product that kept runners cool by inserting refrigerated pouches into their clothes. He named it Cool Runs. He wanted to get legal protection for the name, so he applied for a
Trademark
When Zoe Marchand inherited the family dry-cleaning business from her mother, it was disorganized and chaotic. Customers complained about having to wait in long lines and about garment stains being overlooked. The record-keeping was messy, and key employees sometimes failed to open the doors on time in the morning or ended up closing early to the frustration of customers. To turn around her business, Marchand should adopt a(n) ________ leadership style.
Transactional
Block99 Systems is a manufacturer of portable electronic gaming devices. The company wants to ensure that its specialized technology remains confidential while maintaining some reliability in its shipments. What would be the best strategy for dealing with its suppliers?
Using a few trusted suppliers
Marketing to consumers on television, either through special cable TV channels or through certain programs on regular TV channels, is called
Video Marketing
Which example best represents a product in the growth stage of the product life cycle?
Video Streaming players
Five Second Rule Catering is changing the company's assembly process. It will require its production team to make significant changes to their process. How can the company best overcome any resistance from the team?
by creating weekly recognition parties to celebrate success
Covington Industries has asked you to enhance the company's new employee orientation program. How could you best accomplish this using the concept of stories?
by having the president describe how Covington's first leader successfully brought an important new product to market to new employees
The CFO at Air Central Company wants to create an updated job description for her staff accountants. Where should she begin?
conduct a job analysis
Burger Fusion has begun offering a late-night menu. It begins a radio campaign that will concentrate the ads in the hours leading up to the shift change between second and third shift for workers in the area. The Burger Fusion campaign can be best described as an example of
continuity
Ignatius is a software engineer with Total Insurance Administration Company. He was recently added to a team of specialists from marketing, finance, and production. The team has been responsible for a series of new product developments. Ignatius is pleased to be part of this team as they have the autonomy to make decisions on their own. Ignatius is working on a ________ team.
cross-functional, self-managed
Hair Plus sells wigs and hair products for the African American consumer. What is the primary type of marketing segmentation Hair Plus is most likely to use?
demographic
Reagan is a manager with Class Homes, but her department has been underperforming over the last two quarters. As a result, she is being moved into an assistant manager role. Reagan has most likely been
demoted
Souper Subs are offering half-price on all soup and sub combos today only. It sends an email blast to previous customers to make them aware of the event. Which of the following best describes this approach to advertising?
direct-action
Dallas has been stealing from his employer and the HR representative is meeting with Dallas' manager to determine an appropriate course of action. The best course of action would be to
fire Dallas
Harold is planning to add a quality coordinator to his team and reaches out to Nadine from human resources to begin the process. She suggests he begin the process by recruiting internally. Harold wants to understand Nadine's rationale before agreeing. She should respond by stating that internal recruiting
fosters employee effort and loyalty.
What would be the most likely result of a Principle of Motion Economy study?
increased task efficiency for a job
Miriam works as a labor attorney. One of her primary responsibilities is the mediation efforts between management and union officials. What is Miriam's role in the mediation efforts?
istening to both parties and making suggestions
What would be the most important aspect of a successful total quality management program?
listening and learning from customers and employees
Brand ________ is consumer commitment to a particular brand resulting in repeat purchases.
loyaity
The collective bargaining process consists of negotiations between ________ and ________.
management; employees
What is a key component of a company's successful onboarding activities?
organization mission and operations
Paid search is online advertising in which a company
pays to be a sponsored result of a customer's web search.
Which is the best example of a fringe benefit an employer might offer to its employees?
pension plan
Quintez is planning to buy a new gaming PC so he can practice e-sports. After reading several reviews and looking at different product summaries, he orders the GDFPX3000 gaming computer. Quintez is most likely in the ________ stage of the consumer buying process.
purchase decision
Timbre Pharmaceuticals wants its employees to believe that their work is making a difference to the organization. Senior leadership holds weekly employee meetings where they share stories about how their products positively impact and enrich the lives of customers. This is an example of ________, a(n) ________ reward
purpose; intrinsic
Altomotive is implementing the statistical process control technique at their production facility. The QA Director needs to provide an overview of the testing process. Which of the following would be his best response?
random sampling throughout each production run to compare with standard acceptability ranges
Intermediaries who sell products to the consumer are
retailers
Birch Tree Products' employees are planning to strike amid concerns that compensation and benefits are grossly unfair compared to industry norms. Birch Tree management begins calling recruiting vendors to find workers to cover for the striking employees. These workers are called
strikebreakers.
What two factors must a marketer fully understand when developing a comprehensive digital marketing strategy?
the business and the audience
Redman Enterprises is a global supplier of widgets and sprockets. The CEO has asked you to provide a brief overview of the five modes of transportation that are available to the company.
the five ways of transport are 1. Rail: The cost is average, the speed is average, on time dependability is average. Flexibility in handling is high, frequency of shipment is average, and availability in different locations is extensive. 2. Road: The cost is high, speed is fast, on time dependability is high, flexibility in handling is average, frequent of shipment is high, and availability in different locations is very expensive. 3. Pipeline: Cost is low, speed is slow, on time dependability is high, flexibility in handling is very low, frequent of shipment very, and availability in different locations is very limited. 4. Water: Cost very low, speed very slow, on time dependability is average, flexibility and handling is very high, frequent of a shipment is very low and availability in different locations is limited. 5. Air: The cost is very high, speed very fast, on time dependability is high, flexibility in handling is low, frequency of shipment is average, and availability in different locations is average.
What is a job specification?
the minimum qualifications a person must have to successfully perform a job
Mackenzie works for Sigma Technologies. Mackenzie is upset as she has been passed over for numerous promotions and feels that the company is violating the standing labor-management agreement. Who should she speak to about her concerns?
the union steward
Darwin is considering opening a new manufacturing facility for his company. His sister suggests that he spend some time considering where to locate the new building. Why is location an important consideration when building a new facility?
there could be government incentives depending on where you build
Cloakwork Security sells security products and services. It went public last year and created a research and development team to spur growth in shareholder wealth. Which reason to develop new products is most evident in this scenario?
to continue to expand revenue and profits
A new fabric has been developed that is as thin as a T-shirt, but resistant to subzero temperatures. Stonewall Outdoor Gear quickly begins using the material in the production of its popular winter coats. Which reason to develop new products is most evident in this scenario?
to take advantage of an opportunity
Angular Technology holds regular meetings for designated members of the various teams around the company. Members of leadership, finance, human resources, sales, technology, product development, and automation all attend and share recent wins and recent concerns with one another. This example best describes a key component of
total quality management.
Tre's Toy Company implemented a new network to connect itself to its supply and shipping vendors. The company is considering outsourcing its accounts payable processing to a vendor and adding the vendor to the network as well. Tre's Toy Company is most likely using a
virtual organization.
Cvijeta runs an automotive parts store that sells things like tires, brake parts, and batteries to automotive service centers across the country. The items are then used to repair vehicles for customers. These products can best be described as a form of ________, a type of ________ goods.
Component parts; Industrial
The ________ consists of all those individuals or households that want goods or services for their personal use.
Consumer market
If Shaik wants to get a job managing the facilities at an electric utility company, he should be familiar with which production process?
Continuous
Monitoring performance, comparing it with goals, and taking corrective action is known as
Controlling
Tumelo has a headache and walks down the street a few blocks to pick up some aspirin from the local drugstore. The aspirin would most likely fall under which class of consumer goods and services?
Convenienece
What structural characteristic of an organization does work specialization fall under?
Division of labor
Kate DiStefano, a manager at Tigertail Entertainment, was responsible for launching a new video game, I Love Housework. She made good use of resources, coming in under budget, but the video game did not achieve the number-one company goal of being profitable. In fact, sales were extremely low. Looking back over her efforts, she admits she failed to manage this project in a(n) ________ manner.
Effective
Salient Solutions has grown rapidly in the past five years. It has implemented different systems to manage things like customer requests, shipping, accounts payable, and more. Which system would best help Salient Solutions organize all this information in one place?
Enterprise resource planning
Brand ________ is the value a company gets from the factors people associate with a particular brand name, such as emotions.
Equity
Margarita Ramos, a Cantankerous Coffee House supervisory manager, tells her staff, "Our performance goal is to have every coffee drink made to specification with less than 1 percent waste." The step in the control process that applies to this statement is
Establish Standars
________ are small groups of people who meet with a discussion leader and give their opinions about a product or other matters.
Focus groups
Nadya led a sales presentation last week and made sure to answer a few questions and concerns about pricing that came up shortly after the presentation. Which of the following best represents the next step in the sales process?
Making sale
The United Way has a team that is responsible for creating content targeted at potential customers and clients in the community. This team is most likely a(n) ________ team.
Marketing
The systematic gathering and analyzing of data about problems relating to the marketing of goods and services is called ________ research.
Marketing
ATS Company outsources pieces of its product to vendors. ATS can best be described as utilizing a ________ structure.
Modular
________ is figuring out the exchange value for a good or service.
Pricing
Kripa runs a candle-making business where she turns homemade wax into scented candles. The process of creating the candles is best described as
Production
Team Rec, Inc. holds an annual employee recognition party for its employees. Which form of culture socialization does this best represent?
Rites and Rituals
Marketers will rely on ________ analysis to gauge how consumers are responding to their content.
Sentiment
What incentive could a company use to improve employee productivity?
Stock options
Key West Company wants to be able to hire top technical talent regardless of location while saving on overhead costs related to travel expenses. What type of structure would be best suited to help Key West meet their goal?
Virtual
Middlemen, who sell products to other businesses for resale to ultimate customers or to institutions and businesses for use in their operations are
Wholesalers
Madhen Industries is planning to make significant changes to its shipping and receiving department. Once leadership has approved the change, how should the shipping and receiving supervisors proceed?
prepare to overcome potential resistance from employees
Sean Tyson, a new manager, is told by his supervisor that he must enroll in a training course to improve his management skill set. Tyson likes to set goals and figure out how to achieve them, and he excels at deciding how to arrange tasks in the best order to get things done. In addition, he's good at motivating people to do their best, but his supervisor tells him he also needs to focus on monitoring performance outcomes and deciding whether corrective action is needed. The function of management that Tyson needs coaching on is
Controlling
J&R decided to price its lawn equipment to cover the cost of the equipment plus a 20 percent profit. What pricing strategy is J&R using?
Cost-based
Walter is a salesperson who believes it is important to ask customers what they want and then try to meet their expectations. Which key aspect of the marketing concept does this demonstrate?
Customer satisfaction
A commercial laundry targets restaurants and hotels that require uniforms for their staff. This is ________ segmentation.
Customer-based
________ segmentation consists of categorizing consumers according to statistical characteristics of a population, such as gender, age, income, and so on.
Demographic
An outdoor retailer sends catalogs to customers twice a year. This is a form of
Direct Marketing
Lauren sells a line of cosmetics by attending parties at people's homes and demonstrating the products for the guests. This is
Direct Selling
Reflections Window Supply has an online store where it sells custom-windows and window supplies to consumers and construction companies. This best represents an example of
Direct channel distribution
In the past year, a growing number of new plant-based burgers have become available in the market. These burgers have the same taste, texture, and consistency as regular hamburger meat. This best represents which type of innovation?
Discontinuous
Jillian works with the quality assurance team at Pepper Grinder Enterprises. She is responsible for their ISO 9000 processes. Which of following would best describe her responsibilities?
Documenting QA changes and simplifying the reporting process
When planning, it is a good idea for managers to define the responsibilities of various departments because
Each department can coordinate their activities based on what other departments are doing.
Using a fixed, memorized selling approach to present the product is called a prepared presentation.
False
Nature Creations takes wood from trees and turns it into home furnishings like dining room sets. Nature Creations is most likely adding ________ utility to the products it creates.
Form
BB Electronics buys broken technology and breaks the devices down into parts that it sells to other technology companies to use in new devices. By breaking down these devices into parts the company can sell, BB electronics has created
Form Utility
Beer distributors buy their products from the manufacturer and perform all sales and distribution of the product. As such, they are ________ wholesalers.
Full-service merchant
Caesar leads several projects at Apple Pie Industries. He likes to utilize a simple bar graph that shows how much work has been completed on various projects along with processes that are falling behind schedule. Caesar is using a(n)
Gantt Chart
Whatever its type—strategic, tactical, or operational—the purpose of planning is to achieve a ________, which is a broad, long-range target an organization wishes to attain.
Goal
In the ________ stage of the product life cycle, managers work to get enough product into the distribution pipeline, maintain quality, and expand sales and distribution.
Growth
Pierre's Calzone Company has been growing rapidly. Pierre has always provided job responsibility and work policy training to new employees in one-on-one settings, but lately it has been difficult due to the number of employees being hired. How should Pierre proceed?
He should create a formal new employee onboarding program.
The HR Manager at Eco-Edo Company has asked Ernie to learn about the work completed in their finance department. The Manager wants to know how tasks make their way into the department and how those tasks are subsequently completed. How should Ernie proceed?
He should schedule interviews with employees in the finance department.
Powerade is owned by Coca-Cola but markets a variety of flavors of its popular energy drink under its own name. Powerade is best described as a(n) ________ brand.
Individual
A(n) ________ is a product that customers see as being newer or better than existing products.
Innovation
Greenback Bank gets poor reviews on social media for its outdated facilities, unskilled employees, and frequent errors on customer bank statements. These are examples of ________ in a SWOT analysis.
Internal Weaknesses
Fausto is a project manager and is more motivated by the pride he feels upon completion of a project rather than by the salary and benefits he receives for his work. Fausto is more motivated by ________ rewards.
Intrinsic
Chark United sells a tracker that allows parents to track their children through a lightweight, metal bracelet. Sales are very low, and parents are avoiding the product due to concerns about cost and the fact that the bracelets seem to break easily. The bracelets are most likely in which stage of the product life cycle?
Introduction
How does Six Sigma benefit managers as they approach quality issues?
It gives reassurance that there are solutions to problems that are backed by data
What is a benefit of departmentalization?
It simplifies management.
Management is the pursuit of organizational goals effectively and efficiently through planning, organizing, ________, and controlling the organization's resources.
Leading
Buckingham Motor Company manufactures small engines for things like lawn mowers, motor scooters, and snowmobiles. The company recently hired an efficiency engineer who analyzed its productions processes before making recommendations for improvements. The recommendations included a streamlined assembly line, reduced staff, and a just-in-time system for ordering engine parts. Which type of production efficiency did Buckingham Motor Company utilize?
Lean Manufacturing
A rack jobber is a form of ________ wholesaler.
Limited-function
Seren owns a string of breweries located in the state of Wisconsin and hires Lindsay to be her brew master. Lindsay is responsible for determining what to brew and how to go about ensuring the day-to-day tasks are completed appropriately. Lindsay delegates much of these tasks to her line managers who hire staff-level personnel that complete the brewing, bottling, and shipping tasks. In this situation, who would be ultimately accountable to Seren regarding the various brewing responsibilities?
Lindsay
Kooky Cola offers a variety of different sodas including Cola, Diet Cola, Sugar-Free Cola, and Clear Cola. The different sodas are best described as being part of Kooky Cola's product
Line
Double Jack Parts runs weekly advertisements for its "Double Jack Specials." Double Jack Specials are products that are marked well below cost. These products can best be classified as
Loss leaders
Mirela has been very satisfied with United Air whenever she has flown somewhere. This has led her to become a repeat customer for United. This best demonstrates the concept of brand
Loyalty
Oh, Nutz! produces gift boxes of nuts by request for its customers. It has hundreds of potential options to quickly meet the needs of anyone and can include extras like flavored dips and even gift wrapping. This example would best describe the concept of
Mass Customization
Once Sari's Bakery finishes its baking in the back of the store, it moves everything to the cases in the front of the store for display. This movement within the store is
Materials Handling
The Obelo Company builds bicycles for consumers. Once a bike is complete, it is moved from Obelo's production facility to a storage warehouse and then to one of its brick-and-mortar stores. This example can be best described as a form of
Materials Handling
________ marketing consists of dividing market segments into microsegments for which sales may be profitable.
Niche
Colton breaks his hand while using a press at Wharton Company. His manager determines that the machine was missing a safety guard due to some repair work that had been completed during the previous shift. This is most likely a violation of which law?
OSHA
Marquis is preparing for an onsite job fair at his company's headquarters. He has reserved rooms, drinks, and appetizers for the event. He will also need to engage and schedule department managers to be available for interviews. Lastly, he will need to advertise the event. He lists out each of the tasks required for each portion of the project and estimates their respective completion times. Marquis is most likely conducting a(n)
PERT Chart
Online marketing channels that a business pays for such as Google AdWords or paid ads on Facebook are types of ________ media.
Paid
A manager should choose the ________ leadership style in a workplace where employee expertise from multiple areas is needed.
Participatory
Arturo Perez is vice president of marketing at Bridgeport Systems. He has just concluded a meeting to which all employees in his department were invited. His final words before dismissing them: "I want to involve each of you in this decision, so please give me your feedback in the online questionnaire I've set up, in an individual email, or in person. I want to hear everyone's thoughts." As the last person leaves the conference room, a middle manager stays behind and tells Perez, "I applaud your efforts to include the entire group, but most of those people don't have the knowledge or experience to weigh in with ideas on this important decision. Asking for their input will slow things down, right?" Perez nods. "Probably," he says. "But I need buy-in. This decision won't be popular with the finance department, so the more voices in favor of it, the better. Plus, did you see the smiles on their faces? I just increased their job satisfaction by letting them know their opinions are valued here at Bridgeport." Which leadership style is Perez using?
Participatory
Max Clubber is a famous retired boxer and stays in great shape due to the Superflex Home Gym system. Superflex hires him to be its spokesperson knowing that many individuals will buy the gym system because they want to look like Max. Superflex believes that Max will most likely impact which factor that influences consumer buying behavior?
Personal image
Which of the four Ps involves distributing the product to a place where consumers will buy it?
Place
Myesha Johnson is a candidate for promotion to a management position at Sweet and Sour, a restaurant chain. "I'm not totally sure I have what it takes," she tells a friend over coffee. "I feel up to the challenge of leading other employees, but I'm not strong at the other three functions of management." Johnson is concerned about her ability to
Plan, Organize, and control
Social media invites consumers to share feedback related to their perceptions of a product's value; this feedback impacts marketers' decisions related to the _______ element of the marketing mix.
Price
Amazon purchases technology solutions like computer cables and peripherals and sells them under its AmazonBasics name. AmazonBasics can best be described as a(n) ________ brand.
Private label
Industrial glue and food preservatives are business products that are classified as
Process Materials
________ segmentation categorizes business customers according to how they will use the seller's product.
Product-use-based
Fit-Now Athletics is planning to move out of the personal training arena and is ready to begin manufacturing its new exercise cross-trainer equipment. Which type of team would be most appropriate for this new endeavor?
Production
A home repair business uses cold-calling as its initial contact with customers. This is a form of
Prospecting
The City of Naperville runs spots on the local television station that tell residents about its services, like leaf pickup and snow plowing. This is a form of ________ advertising.
Public Service
Which element of the promotion mix is unpaid, nonpersonal communication?
Public relations
Morris, Inc. provides products and the means to display them in retail stores and shares the profits with the retailers. Morris, Inc. is a(n)
Rack Jobber
Sean is a broker that sells lumber to businesses. Which classification of business products is lumber?
Raw Materials
Which element of consumer buying behavior includes friends, family, and coworkers?
Reference groups
Walgreens sends an email to its customers when their prescriptions are available for refill. Which advertising approach does this represent?
Reminder
Channa has been employed by Overwatched Games for the past year and is required to accurately perform inventory counts and other duties as requested by her manager. This best represents the concept of
Responsibility
A travel website learns that people have not been clicking through its site to read about its different trip packages because the trip descriptions are too lengthy. This finding is reflective of a(n)
Sentiment Analysis
Jitendra works in a large box store. He is always there to greet customers with a smile and ensure that they find exactly what they are looking for. He also believes it is important to answer any questions that the customer might have about the products they are considering. Jitendra is most likely adding ________ utility.
Service
Mirka is perusing Amazon.com as she evaluates which laptop to purchase for her daughter. The computer would most likely fall under which class of consumer goods and services?
Shopping
Products that are purchased after consumers make comparisons are ________ products.
Shopping
Which statement highlights the difference between social media and traditional media?
Social media can be quickly and easily changed; traditional media cannot.
Sampson collects rare comic books. He often travels around the United States visiting comic book stores that specialize in vintage comics. The comic books that Sampson purchases can best be categorized under which class of consumer goods and services?
Specialty
Callahan Automotive sells different brands of automobile brake and exhaust parts to consumers from small stores across the country. Callahan can be best described as a(n)
Specialty Store
Jitendra is the Vice President for Wedge Widgets and is investigating options for reducing production costs. He realizes the company can use uniform parts that are interchangeable with similar parts on the assembly line. This will allow him to cut some of their more experienced production staff who are currently responsible for creating the parts from scratch. Which type of technology change does this best represent?
Standardization
Arrowhead Jerky has a quality assurance team that pulls random production samples for testing. The team tests for things like coloration, weight, and taste to ensure it meets their quality standards. If any aspect is off, Arrowhead pauses its production to remediate the issue. This best describes the ________ process.
Statistical process control
Having the required technical skills seems to be the most important for ________ managers.
Supervisory
Managers who make short-term operating decisions, directing the daily tasks of nonmanagerial personnel, are known as ________ managers.
Supervisory
A(n) ________ enables a company to integrate many the factories, processes, and work performed, from supplier to customers.
Supply-chain management system
Give Charities has over 200 employees in its call center. Currently there are 20 team leads who supervise approximately 10 employees each. Give decides to eliminate half of the supervisors and double its number of direct reports. What will happen if the company makes this move?
The span of control will widen.
Describe the different ways that a company can assess and measure the success of a social media marketing campaign?
There are five marketers that social media marketing campaigns can use to keep up a measure success of their company. 1. Geotargeting : companies incorporate in this app to know when customers are near their stores in this pushes market messages to customers. 2. Loyalty Program: this tracks like loyalty points and allows users to pay for stuff through the app 3. Modile payment: This makes it easier for customers to paper products like with Apple Pay or android pay in companies can offer gift cards and it makes it easier to track balances and purchases. 4. Scheduling: this allows companies like your salons gyms and restaurants to be convenient for the customer schedule like with appointments and managing reoccurring services. 5. Information: Lots of mobile app to use this to provide information to their customers when they're on the go.
The employees at Slanted Construction recently unionized. They want to begin negotiations with management regarding compensation structure and working conditions. How should they proceed?
They will need to meet to discuss needs and wants in preparation for negotiations.
Matt Snow runs a small office-cleaning business, SnowFlake Services. The company has only two employees, Snow himself and his assistant Jess Thicke. Thicke reports directly to Snow. On an organization chart, Snow's name and position title would appear in what position in relation to Thicke's name and position title?
Thicke would appear directly below snow
Tessa Ruffin is a customer-service representative at Pelican Airlines. When problems come up on the job, as they often do, she prides herself on keeping a cheerful attitude. She is a problem solver and likes to set a good example and to motivate others to do their best. Which statement best applies to Ruffin's situation?
You can be a leader without being a manger
Papertime Company uses a matrix structure within its organization. Which example best describes this time of departmental arrangement?
an accountant reporting to the VP of accounting and to a project manager from the product development team in preparation for a new product launch
The FDA has guidelines about what needs to be included on food labels. Which function of packaging is addressed with the nutritional labeling on food packages?
provide product information
Video game manufacturers include recommended age specifications on the packaging for games. Which function of packaging does this information best address?
provides product information
The senior leadership team at Veeser Company is meeting to discuss how to raise the company's stock. They want to provide motivation to employees that is tied to this initiative. What is their best option?
providing stock options
