321 final

as a relationship grows and progresses, gift giving tends to become more ____

Altruistic

discontinuous innovation

a new product that creates major changes in the way we live

ritual

a set of multiple symbolic behaviors that occur in a fixed sequence and tend to be repeated is called

fad

a short lived fashion

marketers must know the needs and wants of their customers. which f the following presents the most accurate picture of the typical elderly consumer today

active, interested in what life has to offer, enthusiastic consumers with means and willingness to buy goods and services

Maria Gomez is thrilled to be in the United States. After spending her childhood years in Mexico, she is looking forward to the freedom given to teenage girls in the United States. "I can wear shorts, pantsuits, and even halter tops and no one will think badly of me," says Maria. Maria is in the process of ________.

adaptation

The first thing D'Andrea was asked when she went to work for an advertising firm is how marketing promotions to African-Americans should differ from marketing promotions to Caucasians. What is the best advice D'Andrea could give her new employer?

african american market is hardly as homogeneous as many believe, and many differences between black and white markets may not be real

what statement best describes what has happened to the median family income of african americans over the last decade

at a historic high

Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own apartment; however, because he lives in a neighborhood full of houses, he would have to go some distance to find an apartment that he could afford. This move would mean that he would distance himself from his friends. This example is a common dilemma for many teens. Which of the following conflicts that most teens face is most applicable to Jui-Jui's situation?

autonomy vs belonging

which of the following distinguishes asian americans from other subcultures in the us

best educated of any subculture in the us

It is quite common for mainstream culture to modify symbols identified with "cutting edge" subcultures and present these to a larger audience. Such cultural products undergo a process of ________, by which their original meanings are transformed by outsiders.

cooptation

The Macah, a native american tribe from the northwest, built functional seagoing canoes that are considered works of art by modern shipbuilders. By definition, these boats would be considered _______

craft products

in the cultural production process, the people who control the flow of information between producers and customers are called ___

cultural gatekeepers

the process whereby a product formerly associated with a specific ethnic group is detached and marketed to other subcultures is

de ethnicization

Gen Akoi greatly values his micro-refrigerator. The refrigerator is so small it will fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics any good product should have. With respect to the functional areas of a cultural system, Gen is focusing on ________ as a variable in selecting his products.

ecology

which of the following is not one of the four conflicts common to all teens identified by saatchi and saatchi

growth vs restriction

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

high-context

which functional area of culture is most related to the idea of a common worldview?

ideology

what is the primary difference between an innovator and an early adopter

innovators are more likely to accept risk

in a _____ culture, members tend to be loosely knit and words carry most weight

low context

interest in the occult is most likely to increase in a society when ___

members of a society feel overwhelmed or powerless

hispanic americans are primarily 60% of _____ descent

mexican

a _____ is a custom with a strong moral overtone

more

With respect to acculturation, what is the relationship between maintenance and segregation

new immigrants maintain old cultural background by segregating themselves, living and shopping in physically separated areas from the main culture

Culture is best described as a society's ________.

personality

levi strauss

postulated that myth involve binary opposition, in which two opposing ends of some dimension are represented (good vs evil)

promoters attempt to have their products shown prominently in full-length films. This type of promotion is referred to as ______

product placement

which of the following best describes the concept of a teenager

relatively new historical development that did not exist prior to 60-70 years ago

The popularity of the movie The Passion of the Christ, the book The Da Vinci Code, and the play The Book of Mormon are evidence of which of the following?

religion can be used effectively by mainstream marketers

a special ritual marking a person's change in social status is called a ______

rite of passage

Ralf and his brother had a business in a midwest college town taking suvs and modifying them into tailgating machines. Their busines boomed, especially during the teams winning season. Ralf and his brother were creating and selling what could be best described as:

ritual artifacts

immigrants who exhibit ____ live and shop in places separated from mainstream anglo consumers

segregation

lack of marketing about religion is due to it being

taboo

which of the following best explains why marketers view teens as "consumers in training"

teenagers often develop brand loyalty during their adolescence, committing to a brand and continuing to purchase it for decades to come

Sharon is upset with her secretary. Though everyone in the office agreed not to give Christmas presents this year, Sharon's secretary gave her an expensive bottle of perfume. Which of the following best identifies the source of Sharon's feelings?

the reciprocity norm

which of the following best supports the argument that tourism can be seen as a sacred experience?

tourism involves setting events, places, and time aside from everyday, mundane activities

norms

usually dictate what is right or wrong, acceptable or unacceptable

members of which of the following age cohorts are part of todays grey market

war babies

through the process of ______ immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes

warming

demographically, which of the following are the two most important characteristics of the hispanic market

young group, large family sizes