4.8 E-Commerce

E-commerce is not limited by which of the options below?

Costs of overseas sales and distribution networks may be higher

E-commerce is most suited for which type of industry?

Footloose

Social network sites, such as Twitter and Facebook, earn most of their money from

Selling advertising space

Which of the products below is probably least suited to sell via the Internet?

Shoes

E-commerce has ______ traditional channels of distribution whilst providing _____ for most customers.

Shortened, Greater

A key disadvantage of using the Internet as an advertising medium is

Advertising clutter

Inappropriate and unsolicited online publicity and internet marketing messages are known as

Advertising spam

Benefits of the internet as a medium of marketing do not include

Cheaper transportation costs

A retailer that primarily uses the internet for trading is known as which type of business?

E-tailer

Which of the following has proved to be the smallest barrier for international e-commerce businesses?

Language

Which of the following effects of e-commerce is a potential disadvantage to businesses?

Price transparency

Online trading can benefit a business in many ways. Which option below is the exception?

Price transparency for customers

E-commerce has revolutionized business processes. This concept is known as

Re-engineering

Email has revolutionized how businesses operate on a daily basis. However, it suffers from a number of disadvantages. Which option is not

There are high marginal costs in sending emails

What is the term used to describe promotional techniques that rely on the use of online social networks, such as Facebook, Twitter and YouTube?

Viral Marketing