4.8 E-Commerce
E-commerce is not limited by which of the options below?
Costs of overseas sales and distribution networks may be higher
E-commerce is most suited for which type of industry?
Footloose
Social network sites, such as Twitter and Facebook, earn most of their money from
Selling advertising space
Which of the products below is probably least suited to sell via the Internet?
Shoes
E-commerce has ______ traditional channels of distribution whilst providing _____ for most customers.
Shortened, Greater
A key disadvantage of using the Internet as an advertising medium is
Advertising clutter
Inappropriate and unsolicited online publicity and internet marketing messages are known as
Advertising spam
Benefits of the internet as a medium of marketing do not include
Cheaper transportation costs
A retailer that primarily uses the internet for trading is known as which type of business?
E-tailer
Which of the following has proved to be the smallest barrier for international e-commerce businesses?
Language
Which of the following effects of e-commerce is a potential disadvantage to businesses?
Price transparency
Online trading can benefit a business in many ways. Which option below is the exception?
Price transparency for customers
E-commerce has revolutionized business processes. This concept is known as
Re-engineering
Email has revolutionized how businesses operate on a daily basis. However, it suffers from a number of disadvantages. Which option is not
There are high marginal costs in sending emails
What is the term used to describe promotional techniques that rely on the use of online social networks, such as Facebook, Twitter and YouTube?
Viral Marketing