ADMN 400 FINAL

What does FMOT Mean

"First Moment Of Truth"

What does ZMOT Mean

"Zero Moment of Truth"

Integrated Marketing Campiagn

Combines multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience.

Traditional Advertising (brain)

Emotional Brain > Rational Brain - Research shows that ads that touch consumer's' emotions are more successful than ads that only touch intellect

Google ZMOT

Coined by google

Job Analysis

- A study of the tasks required to do a job well. - This information is used to specify the essential skills, knowledge, and abilities required for the job.

HR Management Process

- Acquiring talent - Nurturing Talent

What are the Methods of Recruiting

- Ads via tv, print, radio, etc - Job/career fairs - Online search engines such as monster, indeed, glassdoor, etc. - Social Networking: LinkedIn, networking evets, and referrals.

Why is Employee Empowerment Important?

- Buy-in! When decision-making power is shared at all levels of the organization, employees feel a greater sense of ownership in, and responsibility for, organizational outcomes. - This leads to better outcomes! People at all levels in the organization possess unique knowledge, skills, and abilities that can be great value of the company.

What are the influential factors in creating atmosphere

- Employee type and density - Merchandise type and density - Fixture Type and Density -Sound -Odors

What factors might be considered in determining a persons salary?

- Employee's skills and experience - Employees performance - Level of performance - Level of the position - Competitor rates (can be found online via sites such as Glassdoor) - Financial health of the organization

Google's analytical approach to morale

- Improved parental leave policies to reduce the attrition of working mothers from the company (reduced attrition rate by 50%) - Also host culture-building activities to create a safe and inclusive atmosphere

Types of Retailing

- In store retailing - Non store retailing

Why do more than half of all retail sales involve an online component

- It's easier, faster, than going to a store. - Search technology and comparison-shopping sites have allowed online businesses to market their products to millions of potential customers - Online merchants can offer a far broader array of merchandise because they don't have to keep the products on store shelves.

Acquiring Talent

- Job Analysis and design/HR planning and forecasting - Employee recruitment - Employee selection

Types of Behavior

- Loyal Customers - Competitors customers - Brand Switchers - Price Buyers

Mass Production

- Manufacturing many identical goods at once - Emphasis is on keeping manufacturing costs low by producing uniform products using repetitive and standardized processes - Born out of industrial revolution - "One For All"

Retailer

- Most retailers are involved in small businesses, most sales are made by the giant retail organizations, such as Walmart, Target, and Macy's - Online retailing trends have significantly impacted retailing organizations, providing more opportunity for smaller retailers and more competition for larger retailers.

Promotion Strategy

- The goal is to stimulate action from the people or organizations of a target market.

What is recruitment

- The process of attracting qualified people to form an applicant pool

What is Corporate Culture?

- The set of attitudes, values, and standards of behavior that distinguishes on organization from another - It supports the mission and business model of the firm and guide employee behavior

Production Process

- The way a good or service in created. - Need to determine which type of production process best fits with the type of good or service being produced, the company goals and customer demand.

Nurturing Talent

- Training and development - Performance planning and evaluation - Compensation and benefits

Values in a business

- When you know your own values, you can use them to make decisions about how to live your life and run your business - They provide guidance for ambiguous scenarios and difficult tradeoffs. - They influence hundreds of daily decisions and steer the company towards it's mission

Types of Marketing Intermediaries Distribution Channel

1. Agents 2. Brokers 3. Industrial Distributors 4. Wholesalers 5. Retailers 6. Nontraditional channels

What are the 2 Types of Promotion Startegy

1. Business 2. Not-For-Profit Organizations

What are the 7 Promotional Goals

1. Creating awareness 2. Getting consumers to try products 3. Providing Information 4. Keeping Loyal customers 5. Increasing the amount and frequency of use 6. Identifying target customers 7. Teaching the customer

2 ways (Operations Managers) classify Production Processing:

1. How inputs are converted into outputs 2. the timing of the process

Two sources of Job Applicants

1. Internal applicants 2. External applicants

What are the 3 Types of Production

1. Mass Production 2. Mass Customization 3. Customization

What are Google's Five Dynamics of a successful Team

1. Psychological Safety 2. Dependability 3. Structure and Clarity 4. Meaning 5. Impact - These five elements are critical for developing/maintaining productive teams. How will you create this climate in your own business?

What are the 6 types of Promotional Mix?

1. Traditional Advertising 2. Personal Selling 3. Sales Promotion 4. Public Relations 5. Social Media 6. E-Commerce

What are the 4 Decisions in Production Planning

1. Type of production process that will be used. 2. Site location 3. Facility Layout 4. Resource planning

Personal Selling

A face-to-face presentation to a prospective buyer

Integrating Marketing Communications

A strategic that melds diverse marketing communication elements, including advertising, sales promotion, public relations, direct marketing, and social media into a unified force. - This process as emphasized by the Data Marketing Association, ensures a consistent and customer-centered brand experience across all channels

E-Commerce Trends

Allows for customers to order products online, to get questions answered about products, and for the company to introduce new products and ideas

Traditional Advertising

Any paid form of nonpersonal promotion by an identified sponsor that is delivered through traditional media channels

Brokers

Are entities that bring buyers and sellers together. - Agents and broker are go between's whose job is to make deals. They do not own or take possession of goods

Wholesaler

Channel members that buy finished products from manufacturers and sell them to retailers Retailers in turn sell the product to consumers.

Why does Employee Diversity matter

Diverse backgrounds, experiences, and perspectives = more effective problem-solving and idea generation for product/other improvements

Wholesale

Firms that sell finished goods to retailers, manufacturers and institutions (Such as schools and hospitals)

Retaile

Firms that sell goods to consumers and to industrial users for their own consumption.

What is Empowerment?

Giving employees increased autonomy and discretion to make their own decisions, as well as control over the resources needed to implement those decisions.

The Goal of many Promotion Tactics

Immediate purchase. Costumers are targeted according to their general behavior

Industrial Disributors

Independent wholesalers that buy related product lines from many manufacturers and sell them to industrial users

Nontraditional Channels

Internet, infomercials ,kiosks,etc

Core Role within an Organization

Leverages employees for competitive advantage

Organizations and hiring decision

Many organizations base hiring decisions on the extent to which applicants fit the corporate culture - Done through behavioral based interview questions, personality assessments, etc. - Others base hiring decisions more on technical knowledge and skills-fit - hire individuals with leadership, curiosity, love of learning

Sales Promotion

Marketing activities that stimulate consumer buying, including coupons and samples, displays, shows and exhibitions, demonstrations, and other types of selling efforts

Sales Promotion (Pt.2)

Marketing events or sales efforts- not including traditional advertising, personal selling, and public relations- that stimulate buying

Procter and Gamble FMOT

P&G recently created a position entitled Director of First Moment of Truth. Or director of FMOT to produce sharper, flashier in store displays. - There is a 15 person FMOT department at P&G headquarters in Cincinnati as well as 50 FMOT leaders stationed around the world

Agents

Sales representatives of manufacturers and wholesalers

Not-For-Profit Organizations

Seek a variety of actions with their promotions (To recycle, to buckle up, etc)

The Distribution Channel

Supply chain management helps increase the efficiency of logistics service by minimizing inventory and moving goods efficiently from producers to ultimate users

ZMOT

Technology that has created a barrage of information, resulting in us being "always on shoppers" - As Consumers, we are "open for business 24/7"

What is the important factor in recruiting/ retaining top Talent

The ability to provide competitive compensation and benefits. - Includes direct pay (salary) and indirect pay

Promotional Mix

The combination of traditional advertising, personal selling, sales promotion, public relations, social media, and e-commerce used to promote a product. - Each of these must be integrated! They must send a uniform message about the product, the company, their values, etc.

Business

The desired action is for the consumer to buy the promoted item

Improving Production and Operations

The final stage of operations - Management focuses on developing more efficient methods of producing the firms goods or services.

Public Relations

The linking of organizational goals with key aspects of the public interest and development of programs designed to earn public understanding and acceptance

Human Resource Management:

The process of hiring, developing, motivating, and evaluating employees to achieve organizational goals

Job Specification

The skills, knowledge, and abilities a person must have to fill a job

Job Description

The tasks and responsibilities of a job

FMOT

The three to seven seconds when someone notices an item on a store shelf and makes up their mind about it. (Coined Procter and Gamble)

E-Commerce

The use of a companies website to generate sales through online ordering, information, interactive components such as games, and other elements of the website

Social Media

The use of social media platforms such as Facebook, Twitter, Pinterest, Instagram, and blogs to generate "buzz" about a product or company

What is the Main Goal of Integrated Marketing Campaign

To convert viewers into customers