Cialdini's Six Principles of Persuasion

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application: authority

expose your expertise; don't assume it's self evident

Cialdini's Six principles of persuasion

-liking -reciprocity -social proof -consistency -authority -scarcity

application: reciprocity

give what you want to recieve

application: scarcity

highlight unique benefits and exclusive information

application: consistency

make their commitments active, public, and voluntary

Consistency

people align with their clear commitments

Authority

people defer to experts

Social proof

people follow the lead of similar others

Liking

people like those who like them

Reciprocity

people repay in kind

Scarcity

people want more of what they can have less of

application: liking

uncover real similarities and offer genuine praise

application: social proof

use peer power whenever it's available


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