Cialdini's Six Principles of Persuasion
application: authority
expose your expertise; don't assume it's self evident
Cialdini's Six principles of persuasion
-liking -reciprocity -social proof -consistency -authority -scarcity
application: reciprocity
give what you want to recieve
application: scarcity
highlight unique benefits and exclusive information
application: consistency
make their commitments active, public, and voluntary
Consistency
people align with their clear commitments
Authority
people defer to experts
Social proof
people follow the lead of similar others
Liking
people like those who like them
Reciprocity
people repay in kind
Scarcity
people want more of what they can have less of
application: liking
uncover real similarities and offer genuine praise
application: social proof
use peer power whenever it's available
