Amazon chapter 7 MIS

thin device

has very little computing power because most of it is done in the cloud

collaborative filtering

A classification of software that monitors trends among customers and uses this data to personalize an individual customer's experience.

cookie

A line of identifying text assigned and retrieved by a given Web server and stored by your browser.

100 million

About how many Amazon Prime members did Amazon report in 2018?

impulse buy

Amazon coder ran an A/B test to prove that this type of recommendation would increase revenues

True

Amazon has the highest profits of any retailer or web services provider

7 years

Amazon is "stubborn on vision and flexible on details", so how long is it's vision time frame?

one click ordering

Amazon patented technology that streamlines customer service

p13n

Amazon's data trove on you individually, and users collectively, fuels the firm's personalization effort, what is this efficiently called in Amazon?

Amazon@Purdue facility

Amazon's first brick and mortar facility to break into the campus bookstore market, lowered costs by 40% and generated $1 million for Purdue in first year alone

skills

Amazon's term for apps

goodwill

An accounting term for an intangible asset above and beyond the operations value of the firm (why Amazon bought Whole Foods)

smart home

Belkin Wemo and Philips hue lighting fall under this category

can't realize any profits

C.R.A.P.

affiliate marketing program

Marketing practice where a firm rewards partners (affiliates) who bring in new business, often with a percentage of any resulting sales.

accounts payable

Money owed for products and services purchased on credit.

flash sales

Offering deep discounts of a limited quantity of inventory

clicks, bricks

Today, Amazon is clearly more than an online store and has even begun to aggressively invest beyond "______" into "_______"

trade publishing

US book business commonly referred to as _______

wholesale pricing

Paying publishers for titles and then selling the books at whatever price it wanted

cash conversion cycle

Period between distributing cash and collecting funds associated with a given operation (e.g., sales).

liquidity problems

Problems that arise when organizations cannot easily convert assets to cash

agency pricing

Publisher sets the price and the reseller gets a cut

Amazon Go

Shop without having to wait in lines to checkout

False (real goal was to monetize expertise in scalability and reliability)

T/F AWS came out of Amazon's desire to make money from the firm's excess computing capacity

True ($17.5 billion in 2017)

T/F Amazon Web Services is responsible for majority of Amazon's profits

True

T/F Amazon has a negative CCC

True

T/F Amazon has a profitable advertisement market on products such as Kindle and websites like IMDb

true

T/F Amazon has at least as much code powering its warehouses as it does powering the website, most of it homegrown code

False

T/F Amazon has the highest sales of any retailer

False

T/F Amazon is second behind Google in product-oriented search

false

T/F Amazon owns inventory of products sold on Amazon Marketplace

true

T/F Amazon spent $21.7 billion on shipping in 2017

false

T/F Amazon started brick and mortar "Amazon Books" stores to recommend book selections to customers

False

T/F Amazon started with innovative and efficient warehousing space

False

T/F Amazon's profit has constantly grown since it became profitable

true

T/F Kiva robots have increased Amazon employment

False

T/F Most of Amazon's brand awareness comes from advertising

false

T/F companies want a high cash conversion cycle

false

T/F when Amazon controls "the last mile", shipping is less efficient

inventory turns

The number of times inventory is sold or used during a specific period (such as a year or quarter). A higher figure means a firm is selling products quickly.

scan, label, apply, manifest

What is the SLAM method of packaging that Amazon uses?

fork

When developers start with a copy of a project's program source code, but modify it, creating a distinct and separate product from the original base

Amazon appstream

_____ is a cloud offering for game developers wanting to use Amazon's massive processing power for rendering complex images and gaming environments

utility computing

a rent-not-buy model where consumers paid for technology as needed, similar to how one pays for water or electricity

30

about how many pop-up kiosks has Amazon used in spring 2017 to generate interest?

dynamic pricing

adjusting prices continually to meet the characteristics and needs of individual customers and situations, Amazon does this whenever a rival firm runs out of a certain product

Amazon Key delivery

allows delivery inside of houses and cars

two pizza teams

amazon's project teams must be this small in order to discourage "groupthink"

dead tree

another phrase for printed book business

Amazon Web Services (AWS)

launched in 2006, offer several advantages, including increased scalability, reliability, and security. Includes EC2 (elastic computing cloud) and S3 (simple storage service).

two sided network effect

more buyers attract more sellers, and more sellers attract more buyers

firefly

name of software on Fire phones that could order new products for you and scan bar codes

Imprints

publishing divisions that specialize in a genre, like foreign translations, romance, or sci-fi. Amazon created several of its own

retargeting

seeing a product, not buying it, then you start seeing it MORE in ads

Large selection, customer experience, lower costs

three pillars of Amazon's business

investments

what cratered Amazon's profits?

Random stow

what does Amazon call their warehouse storage method where no two similar products sit next to each other?

channel conflict

when a firm's potential partners see that firm as a threat.