AMD 245 EXAM 1

Retailers and marketing researchers use which of the following demographic characteristics to identify consumer reactions to the 5Ps of branding?

All of the above

Aesthetic aspects of products and environments are important to consumers because they ____

All the above

Branding benefits the consumer in which of the following ways?

All the above

Brands can be differentiated from their competition through the formal aesthetic qualities of the _____

All the above

Companies may use which of the following branding strategies to reinforce or build brands?

All the above

Products can be described as _____.

All the above

Which of the following contributes to creating and/or maintaining a brand?

All the above

The overall market strength of a brand is known as _____.

Brand Equity

Cultural context includes _____

Customary beliefs, social norms, and material traits of a society

The products on this Threadless website are examples of ______.

Customer-made movement

A fit model belongs in which of these categories of apparel-related professions?

Developer

A sourcing specialist belongs in which of these categories of apparel-related professions?

Developer

A textile dyer belongs in which of these categories of apparel-related professions?

Developer

Professionals involved in the creation of apparel products from the initial inspiration through the completion of production are categorized as_____.

Developers

An egocentric view can be defined as _____

Evaluating everything from a personal perspective

According to the rules for creating brand names, which store/brand name would be best for a line of expensive, sophisticated jewelry?

Exotic Elegance Jewelers

The two explanations for the expressiveness of the formal qualities of a product are because expressiveness is inherent in the form and because _____.

Expressive responses are learned

According to WindowsWear Pro, the most popular trend in mannequins is the "unique" style such as this example of a Coach window display in London.

False

Aesthetic Experience is the random selection or appreciation of informal, expressive, or symbolic qualities of a product or environment that results in pleasure or satisfaction.

False

Figurative brand representatives include fashion models, celebrity endorsers, and sales staff.

False

The retail environment refers to only actual brick-and-mortar stores.

False

Using the same pleasant fragrance is recommended when adding environmental fragrancing to different retail departments selling men's business-wear and children's casual apparel.

False

The two goals of branding include helping consumers differentiate between brands by increasing brand awareness and _____

Filling the brand with meaning

Using this fair-skinned model to enhance the detail of the sheer black lace pattern of the garment is an example of selecting the model for her _____.

Formal Qualities

The perceivable, sensory features of the physical composition of a product or environment are referred to as ______.

Formal qualities

A blogger belongs in which of these categories of apparel-related professions?

Gatekeeper

A quality assurance manager belongs in which of these categories of apparel-related professions?

Gatekeeper

Brand _____ is the sum of the consumer's mental thoughts or perceptions of a product, service, experience, or organization.

Image

According to the 2017 BrandZ list of top apparel brands, _____ has the highest brand equity ranking.

Nike

Consumers' brand attitudes can be ranked by measuring positive and negative dimensions of PAD. PAD is an acronym for _____.

Pleasure, Arousal, Dominance

According to Reading 1.2 in the textbook, Hot Topic opened its sister store, Torrid, as a line extension to offer _____

Plus-size fashions

The hangtags pictured are examples of which of the 5Ps of branding?

Product Presentation

Window displays, display fixtures, lighting, and music are all components of which of the 5Ps?

Product presentation

A fashion photographer belongs in which of these categories of apparel-related professions?

Promoter

A product placement specialist belongs in which of these categories of apparel-related professions?

Promoter

A visual merchandiser belongs in which of these categories of apparel-related professions?

Promoter

Which of these tasks would NOT be assigned to a promoter?

Providing developers with requirements for next season's product designs

The TOMS' brand philosophy of "one for one" is an example of which branding strategy?

Reflecting values important to the consumer

Apparel lines (collections of apparel) can directly benefit manufacturers because _____

Similar production methods can be used across a number of styles

If consumers perceive a store or brand to be domestic, honest, and genuine, it would be considered to have which of the following brand personality traits?

Sincere

According to the film In Brands We Trust, the shift from product-centered advertising to lifestyle marketing resulted from _____

The introduction of the television

According to lecture and the video The Persuaders, product placement refers to the deliberate incorporation of branded products into the storyline of a movie or television show.

True

Although a brand name and logo are considered parts of Property, they are also used in Product Presentation and Promotional Activities.

True

Instagram is on track to become the world's most powerful social platform.

True

Product placement in film, TV, and other media always involves the intentional placement of brand-name products as props or part of a storyline.

True

The expressive qualities of a product or environment reflect the emotions of the creator.

True

The retail environment is the multi-sensory setting that surrounds the apparel product and the body.

True

This character is a figurative brand representative that helps build awareness for Energizer batteries.

True

When evaluating the aesthetic environment in a retail setting, the level of 'festivity' refers to the degree of practicality and utility of the marketplace experience.

True

An example of a non-aesthetic reason for purchasing a new winter jacket is because_____

You live in Iowa and it will protect you from the cold weather

The dominant ideology (beliefs) of a culture or historical period that impacts aesthetic decisions is known as _____

Zeitgeist