April 1 Test

public relations

"management function" - all aspects relating with the public. telling the "story" of your program. establishing beneficial relationships. two way communication.

marketing

"umbrella" for all management customer oriented

mental imagery/visualization

identify necessary steps to make it happen

convergent thinking

intellectual ability to logically evaluate, critique, and choose the best idea from a selection of ideas.

divergent thinking

intellectual ability to think of many original, diverse, and elaborate ideas

rules of brainstorming

suspend judgment. accept/record all ideas. encourage people to build on the ideas of others.

types of promotion

advertisement, publicity, personal selling, sales promotion

promotion

any form of communication used to inform, persuade, remind, and or educate people regarding the benefits offered. communicates WITH. not complete until potential customer acts upon the message.

forced analogy

compare the problem to something else that has nothing in common and gain new insight as result

brainstorming

divergent thinking. group situation. # of ideas is key.

discontinuity

inserting interruptions in our day in order to disrupt our typical thought patterns

what to include on program flier

name of program, target audience, sponsoring agency, location/date/time, point of contact

mind mapping

write a word representing the main idea in the center of the page. work outward.