April 1 Test
public relations
"management function" - all aspects relating with the public. telling the "story" of your program. establishing beneficial relationships. two way communication.
marketing
"umbrella" for all management customer oriented
mental imagery/visualization
identify necessary steps to make it happen
convergent thinking
intellectual ability to logically evaluate, critique, and choose the best idea from a selection of ideas.
divergent thinking
intellectual ability to think of many original, diverse, and elaborate ideas
rules of brainstorming
suspend judgment. accept/record all ideas. encourage people to build on the ideas of others.
types of promotion
advertisement, publicity, personal selling, sales promotion
promotion
any form of communication used to inform, persuade, remind, and or educate people regarding the benefits offered. communicates WITH. not complete until potential customer acts upon the message.
forced analogy
compare the problem to something else that has nothing in common and gain new insight as result
brainstorming
divergent thinking. group situation. # of ideas is key.
discontinuity
inserting interruptions in our day in order to disrupt our typical thought patterns
what to include on program flier
name of program, target audience, sponsoring agency, location/date/time, point of contact
mind mapping
write a word representing the main idea in the center of the page. work outward.