APSM TEST 2
A difference between journalism and public relations is that journalists a)Journalists focus on mass audiences (larger) b)Journalists focus on defined smaller "audiences" known as publics c)Journalists and PR professionals serve the same professional role in media
A
The ______ is responsible for landing and scheduling events for a facility. A.public relations director B.event director C.booking director D.marketing director
C
All the following can be found on the title page except: a)university affiliation b)introduction c)author's name d)page number
B
Discounts, 'buy one & get one free', contests, and coupons are examples of which of the following elements of the marketing communication? a)Promotion b)Sales promotion c)Advertising d)Publicity
B
Leagues such as the NFL, NBA, and MLB all maintain "credit facilities" because A.the leagues do not trust the financial markets. B.the leagues can lendless expensively than mainstream financial institutions. C.the teams, by law,have a right to borrow money from the leagues D.none of the above.
B
Publicity and Public Relations are synonymous (meaning, they mean the same thing) a.This is true b.This is false c.I have no clue!
B
The _____ acts as the point person for the facility in managing each game or show. A.public relations director B.event director C.marketing director D.operations director
B
The title page includes the title, a)Author, byline and abstract. b)Author, institutional affiliation, running head, and the page number 1. c)Author byline, institutional affiliation,abstract, and running head. d)Running head and title.
B
Which of the following is NOT a promotion mixtool?a)Advertising b)Investments c)Personal selling d)Public relations
B
What skills might be needed for an athletic director or an associate athletic director at the collegiate level? a)Public relations and negotiating skills b)Ability to coach a team c)Knowledge of financial and legal complexities that may affect the department d)all
D
When typing a reference list, a)Begin it after the last word of the discussion section on the same page. b)Single-space each reference but double-space in between references. c)Double-space all reference entries. d)Indent all lines of each reference except the first line at least 0.5 inches. e)C and D are correct.
E
Which of the following is a correct statement in the discussion ofthe structure of a sport business and its impacts A.The structure of a sport business/organizationaffects the tax and legal obligations of that business/organization. B.Structures of sport entities include: governmental, non-profit, sole proprietorship, partnership, limited liability corporations (LLC), etc. C.Each sport business/organizationstructure has unique disadvantages & advantages that affects financial management of an organization. D.Collegiate athletics departments are classified as governmental or non-profit depending on whether they areina state or private university. E.All of theabove are correct statements
E
refers to a blend of promotional tools/ elements usedtocommunicateto/with consumers. a)Marketingmix b)Communication mix c)Promotional mix d)Advertising mix
C
What is not a phase of promotional planning? a)Determining promotionalbudget b)Identifying target market consideration c)Setting promotional objectives d)Stimulate demand for the product
D
A heading that is indented left a)Should be boldface and typed in uppercase and lowercase letters b)Should be italicized c)May be typed in all uppercase letters and all lowercase letters depending on the heading's level d)Must end with a period
A
All of the following are reasons for a municipality to subsidize stadium/arena construction except A.economic benefits. B.civic pride and community spirit. C.public relations boost of being "major league city." D.improved quality of life in city.
A
Concerning page numbers, when submitting manuscripts. a)Number your pages consecutively starting with the title page. b)Place the numbers in the center of each page at the top margin. c)If a page is inserted after numbering is complete, number the inserted page with an a (e.g., 6a). d)Place the numbers in the center of each page in bold.
A
Media relations, crisis communications, employee relations are all areas of work that fall under the _____________________ "umbrella" (the overall category). a)public relations b)publicity c)marketing d)management
A
What is the fundamental process of the promotional mix? In other words, what doesthe promotional mix ultimately depend on to be successful? a)Communication b)Knowledge c)Discernment d)Passion
A
Which of the following NCAA division is characterizedas being highly competitive in contest, recruiting, and for job nationally a)NCAA Division 1 b)NCAA Division 2 c)NCAA Division 3 d)None
A
Which of the following is not one of the three main components in the basic purpose of the National Collegiate Athletic Association (NCAA): a)athletics as a professional sport b)the athlete as part of the student body c)the distinction between intercollegiate athletics and professional sports d)athletics as part of the educational program, mission of the University
A
___________financing is when an organization borrows money that must be repaid over a period of time, usually with interest. A.Debt B.Government C.Hedge fund D.Capital investment
A
_____is a planning process designed to ensure that the differentpromotionalmixelements are delivering a unified message about an organization or its products. a)Integrated MarketingCommunication b)Combined MarketingCommunication c)Marketing CommunicationMix d)All of the above
A
All of the following are major advantages to private management of public assembly facilities except A.easier event booking. B.operational efficiencies. C.better sport team performance. D.labor negotiation resources.
C
All of the following are part of a crowd management plan except A.using security personnel and ushers. B.knowing the location of and route to the nearest hospitals. C.categorizing the type of event. D.having an emergency plan.
C
An interactive form of interpersonal communication designed to build customer relationshipsand produce sales or sports products, services, or ideas. a)Trademarking b)Sponsorship c)Personal selling d)None of theAbove
C
Flacks and hacks are negative terms for a)Sports Agents b)Account Executives (sales personnel) c)Public Relations personnel
C
In spectator sports, stadium construction projects are often financed with ______. A.equity B.interest C.bonds D.expenses
C
Modern arenas and stadiums have directly helped owners to maximize revenues through all of the following except A.preferred seating. B.parking. C.modernized locker rooms. D.additional sponsorship opportunities.
C
Now, NCAA legislation states that scholarships are 4 year contracts, unless________? a)the student-athlete gets hurt b)the student athlete is not as talented as the coach thought c)they violate personal conduct policies or are academically illegible d)all
C
This NCAA Division has coaches that often additionally teach at a university? a)NCAA Division 1 b)NCAA Division 2 c)NCAA Division 3 d)None
C
_______________ refersto the percentage of net profitnot paid out as dividends, but retained by an owner or owners of a company to be reinvested in the core business? A.Debt financing B.Assets financing C.Retained earnings reinvestment D.Equity financing
C
___________________financing is the primary source of operating and investing income for major collegiate sports programs. A.Debt B.Bonds C.Gift D.Personal
C
is defined as an investment, in cash or in kind, in an activity, inreturnforaccess to the exploitable commercial potential associated with that activity a)Advertising b)Promotion c)Sponsorship d)Digital promotion
C
A ______________ is a basic interpretive mechanism to let people know what anorganization is doing and are sent out to editors and reporters in hopes of stimulating favorable stories about their organizations. a)media guide b)b-roll (broadcast roll) c)conference call d)press release (media release)
D
A form of one-way mass communication about a product, service, or idea, paid for byan identified sponsor is considered what? a)Personal selling b)Promotion c)Sponsorship d)Advertising
D
Edit the following for the application of APA reference style (ignore the indentation requirement): Sillick, T. J., & Schutte, N. S. (2006). Emotional intelligence and self-esteem mediate between perceived early parental love and adult happiness. E-Journal of Applied Psychology, 2(2), 38-48. Retrieved from http://ojs.lib.swin.edu.au/index.php/ejap a)Leave as is b)Sillick, T. J., & Schutte, N. S. (2006). Emotional intelligence and self-esteem mediate between perceived early parental love and adult happiness.E-Journal of Applied Psychology, 2(2), p.38-48. Retrieved from http://ojs.lib.swin.edu.au/index.php/ejap c)Sillick, T. J., & Schutte, N. S. (2006). Emotional intelligence and self-esteem mediate between perceived early parental love and adult happiness. E-Journal of Applied Psychology, 2(2), 38-48. [HTML file] d)Sillick, T. J., & Schutte, N. S. (2006). Emotional intelligence and self-esteem mediate between perceived early parental love and adult happiness.E-Journal of Applied Psychology, 2(2), 38-48.
D
Edit the following for the citation of a reference in text:Connell & Wellborn (1991) have stressed the importance of children's involvement in deciding what they would like to learn and do. a)Leave as is b)J. P. Connell and J. G. Wellborn (1991) have stressed the importance of children's involvement in deciding what they would like to learn and do. c)Connell,and Wellborn (1991) have stressed the importance of children's involvement in deciding what they would like to learn and do. d)Connell and Wellborn (1991) have stressed the importance of children's involvement in deciding what they would like to learn and do
D
One difference the NAIA (National Association ofIntercollegiate Athletics) has in comparison to the NCAA is? a)consists of less number of schools b)has less number of students c)they are the same in everything d)a and b
D
The main nonsport events for stadiums are A.political conventions. B.arts and crafts shows. C.the circus. D.concerts given by performers.
D
Thecompliance departments role is ___________________ a)Write the NCAA rules b)Hire coaches c)Enforce NCAA rules d)Oversees that member institutions comply to NCAA rules
D
Which of the following is falseabout the publicly traded corporation modelof sport ownership structure? A.In the publicly traded corporation model, a franchise is governed by a board of directors who are elected by shareholder vote, board of directors then appoints the team's senior management B.The publicly traded corporation model is typically used by European Professional Soccer Clubs such as Manchester United, whose shares are traded on the London Stock Exchange C.Except in one team, the publicly traded corporation model is not used in North America sport system. D.All the above are correct.
D
Which of the following is not an example of a marketing communication medium? a)TV b)Stadiumsign c)Websites d)Market plan
D
Which of the following is notone of the three ownership modelsunder which most sport franchises operate? A.private investor model B.private equity investor model C.publicly traded corporation model D.All the above are sport teams/franchises ownership models
D
Which of the following statement is false about public relations(PR)? a)PR is a deliberate and planned effort to build a positive image to the public. b)PR audience does not necessary need to be customers but the publics at large c)PR can be a low cost element of promotion mix but it is not free and demands a wellplanned approach d)None of the above are false statements regardingPR
D
Which of these elements is not part of the promotional mix elements discussed in class? a)Advertising b)Personal selling c)Sponsorship d)Communication
D
_____ is the final stage on the hierarchy of effects model. a)Power b)Information c)Intention d)Action/Purchase
D
_________________refers to the financing of the operation of sport organization through the sale of an ownership interest. A.Debt financing B.Assets financing C.Retained earnings reinvestment D.Equity financing
D
______are indoor facilities with the primary purpose of hosting sporting and entertainment events. A.Stadiums B.Theaters C.Convention centers D.Arenas
D
is one of the marketing mix elements that is referred to as a setofactivitieswhich communicate a product/brand, service or idea toconsumers.: a)Marketing communication b)Promotion c)Placement d)a and b
D
Which of the following is wrong regarding the nature of personal selling? a)It is often used in sport to sell luxury box seats, season ticket sales,etc. b)Personal selling demands the use of well trained and skilled sales representatives c)It is one of the expensive marketing communication elements d)It is the oldest but most effectiveform of marketing communication e)All of the above are true regarding personal selling
E
Which of the following isfalse about the private investment syndicate ownership model in sport? A.In a private investment syndicate model a group of individuals pool resources to purchase franchise. B.The private investment syndicate modelis the most common model adopted in North America sport system. C.The private investment syndicate modelis usually formed in the form of partnership or LLC D.Syndicate documentrefers to the rights of owners, representationin league meeting, etc. E.All of the above are correct about private investment syndicate model
E