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____ provide businesses with copywriters, artists, production coordinators, media experts, researchers, and other highly skilled specialists.

Advertising agencies

Jake, a sales representative is returning from a week on the road. One of his activities this week is to develop ____, which are designed to identify the customers called on and to present detailed information about interaction with those clients.

Call reports

When Volvo's advertising campaign mentions the Volvo CX60 has the highest safety rating of any European sedan, it is using _______ advertising.

Competitive

The _____ design element of an advertisement is used to attract attention, communicate an idea quickly, or communicate ideas that are difficult to put into words; the ____ is the physical arrangement of the illustration, headline, sub headline, body copy, and the signature.

Illustration; layout

Price is considered to be the variable in the marketing mix that is_______

Most flexible.

__________ is anything that reduces an integrated marketing communication's clarity and accuracy.

Noise

You are the marketing manager for a multi-state auto dealership in the Southeast United States. It is that time of year when your fleet of autos goes through a major model year change. You are putting the final touches on your pricing strategy to facilitate this change in your inventory of autos. Which of the following pricing strategies will you use to facilitate this model year change?

Periodic discounting

Personal selling is changing in today's marketplace due to several factors. Which of the following is not a factor that impacts today's promotion through personal selling?

The difficulty in keeping customers because they are fickle.

Which of the following is an overall goal of the promotional mix?

To persuade consumers to buy

Why should a benchmark statement be included in advertising objectives?

Without a reference point, it is difficult to determine to what degree objectives have been accomplished

Brands that are promoted through comparative advertising are most likely to be____________

brands that are attempting to compete with market leaders.

All of the following are key areas of sales force management except:

coordinating sales promotion efforts.

The last stage in the development of any advertising campaign is______________

evaluating the effectiveness of advertising

Jamba Juice offers its customers a stamp card that allows them to receive a free smoothie after they have filled an entire card. This is an example of a ---------

frequent-user incentive.

Laws, government regulations, and industry self-regulation ______________ deceptive promotion

have helped decrease

According to the Principles of Marketing, Price is best defined as________.

he value that is exchanged for products in a marketing transaction

Considering the Principles of Marketing, pricing strategies and methods____________.

help direct and structure the selection of a final price.

Advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called ____ advertising

institutional

A major disadvantage of personal selling is that it_____________.

is very expensive per contact

Personal selling goals include finding prospects, convincing prospects to buy, and_________.

keeping customers satisfied

The target audience for an advertising campaign is the_________________

people toward whom the advertisements are directed

Paid personal communication that attempts to inform and persuade customers to purchase products in an exchange situation is called______:

personal selling.

Tropicana orange juice has a television commercial where a young boy is drinking orange juice at dinner. He remarks that he likes the great taste of Tropicana anytime. The element of the commercial that focuses on drinking orange juice at dinner would be best classified as ---, while the focus on the great taste of Tropicana would be best classified as -------.

pioneer advertising; competitive advertising

Sayyid's company has launched a new product line, and he is put in charge of sales. He decides his first step will be to find potential customers in the company's sales records. Sayyid is_______.

prospecting.

Suppose Toyota also offered the dealership salespeople a trip to Hawaii for anyone who could sell tenof the new vehicles within the first month they were available? This tactic would be an example of ____marketing, while the TV commercials described above would be an example of ____ marketing.

push; pull

If Wilson Sporting Goods faces a standard demand curve that exists for most products, as it raises the price of its tennis rackets, the____________.

quantity demanded goes down.

The cost of--------is usually substantially lower than the cost of --------

retaining existing customers; acquiring new customers

A set of approaches used to integrate the functions of operations management, logistics management, supply management, and marketing channel management so products are produced and distributed in the right quantities, to the right locations, and at the right time is called

supply chain management.

Brittany is choosing the type of media for a new promotional campaign for Halls cough drops. She knows that each type of media has both benefits and disadvantages. She is considering the Internet as a form of media. Which of the following is NOT a disadvantage of the Internet as a promotional medium?

the message must be short and simple.

At the breakeven point,________________.

the money a company brings in from selling products equals the amount spent producing the products.

Product placement is the strategic location of products ________________

within entertainment media content