BA355, Chapter 12, Strength of Association

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Strength of association

Categorized as no, weak, moderate, or strong relationship and determined by the size of the correlation coefficient, (larger coefficients indicated a stronger association)

No relationship

No consistent and systematic relationship

Weak relationship

The variables may have some variance in common but not much

Moderate relationship

There is a consistent and systematic relationship

Strong relationship

There is a consistent and systematic relationship and the relationship is much more evident


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