BA355, Chapter 12, Strength of Association
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Strength of association
Categorized as no, weak, moderate, or strong relationship and determined by the size of the correlation coefficient, (larger coefficients indicated a stronger association)
No relationship
No consistent and systematic relationship
Weak relationship
The variables may have some variance in common but not much
Moderate relationship
There is a consistent and systematic relationship
Strong relationship
There is a consistent and systematic relationship and the relationship is much more evident