BAIS 3310 Exam 3

Predictive analytics uses all of the following to predict future trends and behavior patterns except:

KPIs

Which of the following is the largest mobile advertising market?

Meta's facebook/instagram

Which of the following statements about RAD is not true?

RAD requires that key parts of the development process occur sequentially

________ is a stand-alone application designed to run on a specific mobile platform and device.

a native app

Which of the following statements best describes the monetary value of improved decision making?

although the value of improving any single decision may be small, improving hundreds of thousands of small decisions can add up to a large annual value for a business

In a parallel conversion strategy, the new system:

and the old system are run together for a period of time

Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.

asymmetry

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

bullwhip

A decision that reflects a rational process fulfills which of the following dimensions of quality with respect to decision making?

coherence

Which of the following Internet business models involves a merchant creating an online digital environment that enables people with similar interests to share information?

community provider

BMW asked for the help of its customers in designing an urban vehicle for 2025. This is an example of:

crowdsourcing

To achieve the maximum benefit of a new ERP system, Tasty Baking implemented an enterprise system by:

customizing less than 5 percent of the enterprise system processes

Which of the following is used almost exclusively for pattern detection on unlabeled data where the system is not told what to look for specifically but to simply discover patterns in the data?

deep learning neural network

From your reading of the chapter's opening case, which of the answers below is not a reason why Lenzing chose JDA's Sales & Operations Planning software?

develop a new business model

Genetic algorithms:

develop solutions to particular problems using techniques such as mutation, crossover, and selection

A(n) ________ capability allows users to move from a high-level summary to a more detailed view of data.

drill-down

Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.

dynamic

CRM systems help businesses achieve which of the following business objectives?

enhanced customer intimacy

Which of the following statements about enterprise applications is not true?

enterprise applications are best implemented when extensive changes in business processes are required

Which of the following best illustrates the advertising revenue model?

facebook provides a social network for free but shows sponsored content in users' feeds

A system is ready to be formally accepted for installation once it has been evaluated by information system specialists and management. T or F

false

EDI standards that take advantage of network communications have yet to be fully implemented at the industry level. T or F

false

Exchanges have become one of the most popular types of B2B e-commerce marketplace because they encourage competitive bidding that drives prices down.

false

In a pull-based supply chain model, production master schedules are based on forecasts of demand for products. T or F

false

In a push-based supply chain model, actual customer orders or purchases trigger events in the supply chain. T or F

false

Scope describes the full length of time required to complete a project. T or F

false

The bullwhip effect leads to declining inventory costs across the entire supply chain. T or F

false

The term switching costs refers to a merchant's costs of changing prices.

false

The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers. T or F

false

Uber can be considered a transaction broker. T or F

false

Yahoo is an example of the social network business model. T or F

false

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

free/freemium

You have been hired by a pharmaceutical company to evaluate its portfolio of systems and IT projects. Which types of projects would be best avoided?

high-risk, low-benefit projects

Compared to digital markets, traditional markets have:

higher transaction costs

Which is the last step in developing a new information system?

implementing the solution

Uncertainties in the supply chain arise from all of the following except:

increases in inventory across all tiers

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

information density

To find the cheapest airline fare to a particular location, a firm would most likely use a(n):

intelligent agent

Which of the following would not be considered a contact point?

intranet

Why is the balanced scorecard method said to be "balanced"?

it causes managers to focus on more than just financial performance

A restaurant client has asked you to develop a system that would provide smartphone alerts about special discounts to potential customers in the vicinity. Which of the following tools will provide the solution?

location analytics

Routine projects typically have which of the following profiles in terms of potential risks and benefits?

low project risk; low potential benefits

________ involves changes in hardware, software, documentation, or production to a production system to correct errors, meet new requirements, or improve processing efficiencies.

maintenance

SFA modules in CRM systems provide tools for all of the following except:

managing customer servicer requests

The universal standards of the Internet and e-commerce lower which of the following?

market entry costs

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

marketspace

In digital markets:

menu costs are lower

________ involves placing ads in social network feeds or within traditional editorial content, such as a newspaper article.

native advertising

Which of the following statements about neural networks is not true?

neural networks only need a small amount of data to identify patterns

________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.

operational

Data from fuel tank sensors that help a trucking company identify the optimal location at which a driver should stop for fuel based on how much is left in the tank, the truck's destination, and fuel prices en route, is an example of which of the following?

operational intelligence

Which of the following is not one of the six main elements of the business intelligence environment?

organizational culture

________ refers to the application of knowledge, skills, tools, and techniques to achieve specific targets within specified budget and time constraints.

project management

Market creators:

provide a digital environment where buyers and sellers can establish prices for products

Which of the following is an example of a high-velocity automated decision process?

providing online search results

A supply chain driven by forecasts of consumer demand follows a(n) ________ model.

push-based

Which process develops a detailed description of the functions that a new information system must perform?

requirements analysis

A ________ model is a method for deciding among alternative systems based on a system of ratings for selected objectives.

scoring

An information systems plan includes all the following except:

selection of programming languages

Which of the following enables a business to connect customer conversations and relationships from social networks to CRM processes?

social CRM

Which types of decisions are more prevalent at lower organizational levels?

structured decisions

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n):

supply chain

Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner?

supply chain execution system

Which of the following enables a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product?

supply chain planning system

Which of the following statements about the results of a 2022 survey of 140 ERP users conducted by Panorama Consulting Group about enterprise application implementation challenges is not true?

technical issues were the most common reason for cost overruns

System testing:

tests the functioning of the system as a whole in order to determine if discrete modules will function together as planned

What event marked the beginning of e-commerce?

the first paid advertisements placed on a website

Which of the following statements about EDI is not true?

today, EDI is only used for document automation

All of the following are unique features of e-commerce technology, except:

transparency

All previous mass media in modern history, including the printing press, use a broadcast model in which content is created in a central location by experts. T or F

true

Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources. T or F

true

Business intelligence and analytics are products defined by software vendors. T or F

true

Capital budgeting methods rely on measures of cash flows into and out of the firm. T or F

true

Churn rate is an important indicator of the growth or decline of a company's customer base.

true

Developing an information system solution is based on the problem-solving process. T or F

true

Documentation identifies how the system works from both a technical and end-user standpoint. T or F

true

E-commerce refers to the use of the Internet, the web, and mobile apps to transact business. T or F

true

End-user developed solutions can be developed much faster than using a traditional systems development life cycle approach. T or F

true

In high-velocity automated decision making, humans are eliminated from the decision chain. T or F

true

In the affiliate revenue model, firms derive revenue from steering potential customers to websites where the customer makes a purchase. T or F

true

Inefficiencies in a supply chain are primarily caused by inaccurate or untimely information. T or F

true

Intangible benefits of an information system are those that cannot be easily quantified. T or F

true

Organizations can rewrite enterprise system software to support existing business processes. T or F

true

Robotics is a type of intelligent technique. T or F

true

Some experts believe the bullwhip effect was one cause of supply chain disruptions that emerged during and after the Covid-19 pandemic. T or F

true

Some people believe that some forms of AI have the capability to be sentient. T or F

true

The quality of information systems projects usually boils down to improved organizational performance and decision making. T or F

true

The two most important management challenges in building a successful e-commerce presence are (1) developing a clear understanding of your business objectives and (2) knowing how to choose the right technology to achieve those objectives. T or F

true

Total supply chain costs in some industries approach 75 percent of the total operating budget. T or F

true

Unstructured decisions are novel, important, and not routine. T or F

true

What-if analysis allows the user to vary certain values to test results and predict outcomes if changes occur in those values. T or F

true

Backward sensitivity analysis helps decision makers with:

understanding the actions that need to be taken in order to achieve a particular goal

Deciding whether to introduce a new product line is an example of a(n):

unstructured decision

Which of the following is not typically an end-user concern?

what technologies should be used to secure the data?

In the opening case, what was the problem that led Angostura to the decision to develop a new system?

Angostura's traditional ordering process was excessively manual and time-consuming, with high error rates

Which of the following is an intelligent personal assistant?

Apple's Siri

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

B2C e-commerce

Which of the following is the BI delivery platform for super users?

DSS

According to small world theory, you are only ________ links away from any other person on earth?

6

Geoadvertising sends ads to users based on their:

GPS locations