BCIS 4720 Chapter 2 - Practice Exam
Which of the following uses a subscription revenue model for books?
Amazon Kindle Unlimited
Which of the following uses a subscription-based sales revenue model?
Dollar Shave Club
Which of the following companies uses a transaction fee revenue model?
E*Trade
All of the following can be considered a direct competitor of Priceline except:
ESPN
________ is defined by a company using its competitive advantage to gain in surrounding markets.
Leverage
Which of the following is an example of the affiliate revenue model?
MyPoints
All of the following can be considered a direct or indirect competitor of Amazon except:
Priceline
Which of the following statements about Foursquare is not true?
The growth in Foursquare's revenue has been driven primarily by significant increases in the numbers of users of its Swarm app.
Which of the following does not use a subscription revenue model?
________ and ________ are typically the most easily identifiable aspects of a company's business model.
Value proposition; revenue model
Stickiness is an important attribute for which of the following revenue models?
advertising revenue model
A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as a(n):
angel investor.
Which of the following is an unfair competitive advantage?
brand name
Which element of the business model refers to the presence of substitute products in the market?
competitive environment
All of the following may lead to a competitive advantage except:
fewer products.
Which of the following is another name for a revenue model?
financial model
Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service?
freemium strategy
Organizations that typically provide an array of services to startup companies along with a small amount of funding are referred to as:
incubators.
Which of the following is not a key element of an elevator pitch?
legal structure
A ________ specifically details how you plan to find customers and to sell your product.
market strategy
A firm's ________ describes how a firm will produce a superior return on invested capital.
revenue model
Which of the following are Amazon's primary value propositions?
selection and convenience
Which of the following gives a business model the most credibility with outside investors?
the firm's management team
The existence of many competitors in any one market segment may indicate:
the market is saturated.
All of the following can be considered examples of the market creator business model except:
First movers often fail because:
they lack complementary resources needed to sustain their advantages.
Which element of the business model addresses what a firm provides that other firms do not and cannot?
value proposition
