BCOM Chapter 5 Smartbook

In most cases, the scale of a chart should begin at ______.

zero

identify each font as serif or sans serif.

Sans serif matches Choice Arial , Choice Calibri Serif matches Choice Times New Roman , Choice Cambria

Why might two fonts with the same point size appear to be different sizes?

Sans serif fonts tend to look larger than serif fonts.

Having unequal dimensions on the X- or Y-axes is called a(n) ______.

error of scale

The primary purpose of clip art is to ______.

help the reader understand the content of a message

A grid layout is most useful when the document ______.

includes both text and visuals

The recommended form of organization for online content is a(n) ______.

inverted pyramid

Contrast means using visual elements to ______.

make information more legible

The phrase "the ideal document is framed like a picture" describes the appropriate use of ______.

margins

According to the proximity principle, visual elements that are dissimilar should be ______.

separated by space or other means

A portrait orientation is most appropriate for visuals that are ______.

tall

Carlos has designed a flier to announce a staff softball team. When he prints it, he notices that the document looks cluttered and confusing, with too much text and too little white space. Carlos should review the guidelines for ______.

alignment and contrast

A series of points set off by small dots is known as a(n) ______ list.

bulleted

A brief description of a visual intended to help the reader understand the data is known as a(n) ______.

caption

A chart in which the quantities of various items are indicated by vertical lines arranged on a grid is called a ______.

column chart

A chart illustrating the relationship between several different types of data, such as the number of cars sold, the average price of new cars, and fluctuations in household incomes over a 10-year period, is called a ______.

combination chart

A clustered bar chart is best used when you need to ______. Multiple choice question.

compare quantities of two or three values in one chart

A complicated description or explanation can be simplified through the use of a(n) ______.

diagram

Rules are most useful for ______.

distinguishing between different elements in a single visual

When using visuals in a business document, you should be aware of ______ concerns, such as making sure the visuals include the appropriate amount of diversity and that the sources for your visuals are cited properly.

ethical

A special explanation or elaboration of an illustration that is indicated by a superscript number or symbol is known as a ______.

footnote

A presentation featuring many visual types may be divided into ______ for numbering purposes.

tables and figures

Three-dimensional visuals are most effective when ______

there are three or more variables in a data set

To avoid clutter and confusion, clustered bar charts should compare at most ______ different kinds of information.

three

One difference between print and online texts is that online texts are often ______.

viewed on small screens

Delivering a message through the use of charts, diagrams, and other illustrations is known as ______.

visual rhetoric

When all the information in a chart has high values, the scale should start at ______.

zero and include a scale break

Which of the following Y-axis intervals suffer from the error of no uniform scale size? (Choose every correct answer.)

0 ,1, 2, 3, 5, 10 0, 10, 20, 50, 100, 200

Which of the following types of visuals would require a landscape orientation? (Choose every correct answer.)

A table with many columns A bar chart covering a wide time frame

Which of the following is a basic principle of document design?

Alignment

Which of the following are recommendations for creating a useful and easy-to-read pictograph? (Choose every correct answer.)

All pictures units should be equal in size. Pictures should be related to the information being illustrated.

Which of the following visual elements should be numbered?

Charts, maps, or graphs in a document with multiple visuals

Which of the following are recommendations for creating a useful and easy-to-read pictograph? (Choose every correct answer.)

Choose pictures related to the information being illustrated. Make all pictures units equal in size.

Which of the following are particularly helpful in comparing and distinguishing data in a visual? (Choose every correct answer.)

Color Cross-hatching

Which of the following are best suited for comparing qualities or comparing quantities? (Choose every correct answer.)

Column charts Bar charts

Which of the following elements appear in a table? (Choose every correct answer.)

Columns Heads Rows

Which of the following visuals help readers to decide the next step in a process? (Choose every correct answer.)

Decision trees Flow charts

What are characteristics of a serif font? (Choose every correct answer.)

It makes the breaks between words more obvious in printed text. It has tails and feet. It has letters that appear connected to each other.

Why is alignment an important element of document design?

It makes your page design appear deliberate.

How are visuals used in an increasingly media-rich society? (Choose every correct answer.)

Millions of people access visual information each day on sites such as Flickr and YouTube. Visual literacy allows people to communicate effectively. Visual literacy helps people to communicate efficiently.

A chart in which the Y-axis starts with intervals of 10 (0, 10, 20) and ends with intervals of 50 (50, 100, 150) suffers from which of the following graphing errors?

No uniform scale size

Which of the following actions need to be taken to use a photo protected by copyright? (Choose every correct answer.)

Obtain permission from the copyright holder to use the image Cite the source of the photo

Which of the following is the ideal method for arranging slices in a pie chart?

Starting at 12 o'clock, arrange the slices clockwise from largest to smallest.

Which of the following are examples of textual visuals? (Choose every correct answer.)

Tables Pull quotes Process charts

Which of the following is the main assumption behind the Z-pattern for page layout?

That the eye moves across the top and bottom of documents and diagonally in between

Which of the following are potential dangers of using clip art? (Choose every correct answer.) Multiple select question.

The image may be inappropriate or offensive to certain audiences. The image may be protected by copyright. The image may distract or confuse readers.

What is the distinguishing characteristic of a serif font?

The presence of tails and feet

Which of the following are ethical issues related to the use of visuals? (Choose every correct answer

The diversity of the people being represented The number and size of visuals relative to the importance of the topic The effect of colors and other design elements on readers' emotions

What is the difference between search engine optimization and HTML code?

HTML code is a language used in the process of search engine optimization.

Which of the following is a type of visual that indicates a command, action, or concept?

Icon

Which of the following factors determine the appropriate size of a visual? (Choose every correct answer.)

Importance Contents

Which of the following is a good guideline for choosing fonts?

It is best to limit yourself to no more than two fonts per document.

A visual that is stretched excessively on either its X- or Y-axis suffers from ______.

scale distortion

Which of the following visual elements should be tested with an audience before being used in a cross-cultural presentation?

Background images

How would you accurately describe organizational charts, flowcharts, and decision trees? (choose every correct answer.)

A decision tree can be a variation of a flowchart. Flowcharts use designs and symbols to convey information. A flowchart shows the steps in a process.

Which of the following are objectives for which a statistical map would be a good choice? (Choose every correct answer.)

Analyzing differences in the poverty rates of different counties in a state Comparing average income levels across the United States

Which of the following are improved by the use of color or cross-hatching in a visual? (Choose every correct answer.)

Attractiveness Comprehension Retention

Which of the following design guidelines applies only to digital texts?

Avoid bullet points

How is the point size of a font determined?

By the height of the letter x

Which of the following should usually be placed below visuals? (Choose every correct answer.)

Descriptions Sources Footnotes

Which of the following are the most suited for using visuals? (Choose every correct answer.)

Difficult information Facts Complex information

In choosing colors for a business document, which of the following should be among your first considerations?

Does my company style guide define or limit my choices?

Pull quotes are useful for which of the following? (Choose every correct answer.)

Emphasizing key points in the text Displaying information that does not lend itself to charts or tables Breaking up visual uniformity

Which of the following best describes the purpose of search engine optimization?

Ensuring that a website is one of the top results of a web search

You just opened a new webpage, skimmed the text across the top of the webpage twice, and then read vertically down the left side of the page. What method did you use?

F-pattern

True or false: In online documents, serif fonts are usually easier read.

False

Which statement describes a design consideration that applies only to digital texts?

Readers may see documents in a variety of sizes.

Which of the following strategies are recommended by experts to be used to boost the odds of a website appearing in a reader's search? (Choose every correct answer.)

Researching and understanding keywords used in consumer searches Incorporating key words into meta-descriptions Using keywords as links on other pages

In order to exaggerate the rate of sales growth during his tenure as sales manager, Steve compresses the X-axis on his line chart and stretches the Y-axis until the trend line points sharply upward. Which of the following graphing errors has Steve committed?

Scale distortion

Which of the following are common sources of errors of scale? (Choose every correct answer.)

Scale distortion Beginning at a point other than zero No uniform scale size

To increase readability in printed documents, which of the following fonts should you use?

Serif

What is the main use of combination charts?

Showing relationships among different types of data

Why are readers of online material said to follow an F-pattern of reading?

They generally skim the text across the top of a webpage twice and then read vertically down the left side of the page.

What is the main purpose of using repetition in document design?

To help readers navigate your document

Which of the following best describes the design purpose of a grid?

To help with placing elements

A series of data points on a scatter diagram that are tightly clustered in a straight line indicate ______.

a strong relationship between the values on the X- and Y-axes

In most cases, titles should be placed ______ visuals.

above

Placing elements on the page in a way that appears intentional is known as ______.

alignment

In a line chart, quantity changes should be charted on the ______.

Y-axis

Which of the following is a primary color? Multiple choice question. Yellow

Yellow

The most appropriate visual for showing trends or changes over time is the ______.

line chart

A photograph that is in the public domain is ______.

not restricted for use under copyright law

A decision tree can be a variation of a flowchart. Flowcharts use designs and symbols to convey information. A flowchart shows the steps in a process.

numbered list

A series of steps that must be performed sequentially would best be displayed in a(n) ______.

numbered list

A border should always be added to a visual when it ______.

occupies less than a full page

A full-page visual that is discussed in the text should be placed ______.

on the page following the first reference to the information it covers

A company that wants to clarify the hierarchy of positions within the business should use a(n) ______.

organizational chart

A bar chart made up of icons of the items being compared is known as a ______.

pictograph

A key phrase or sentence that is offset from the regular text through larger font sizes and different colors or typefaces is called a ______.

pull quote