BCOM Final Study Guide
Words such as "nevertheless," "however," "but," and "therefore" A) are called pointer words. B) introduce modifiers. C) occur only in complex sentences. D) are useful for making transitions.
D) are useful for making transitions.
Which of the following techniques can help you proofread more effectively? A) Read each page backward, from the bottom to the top. B) Proofread the document as soon as you complete the draft. C) To ensure consistency, proofread long documents from beginning to end without stopping. D) Always proofread using your monitor (rather than printing out a hard copy of the document).
A) Read each page backward, from the bottom to the top.
When responding to a customer request for an adjustment, it is usually sensible to assume that: A) if you handle the situation well, the costumer will be even more loyal than before. B) the customer's account of the situation is always correct. C) the costumer is hostile. D) all of the above
A) if you handle the situation well, the costumer will be even more loyal than before.
When answering requests and a potential sale is involved, one important goal is to A) leave your audience with a good impression of you and your firm. B) provide negative information about any possible competitors. C) use hard sell techniques to pressure the reader into making the purchase. D) none of the above.
A) leave your audience with a good impression of you and your firm.
In marketing and sales messages, you can deemphasize the price of your product by: A) mentioning it in the middle of a paragraph. B) stating it right at the beginning. C) stating it at the end. D) doing none of the above.
A) mentioning it in the middle of a paragraph.
In the reasons section of a negative message, you should A) present enough detail to make your conclusion compelling. B) explain what your decision is before you explain why you have reached it. C) apologize for the negative decision. D) do all of the above.
A) present enough detail to make your conclusion compelling.
If the audience for your marketing or sales message promoting a new security system is made up of wealthy professionals, the consumer benefit you would most want to emphasize is A) protection of the consumer's property. B) the low cost of the system. C) the low monthly payments for the service. D) easy, do-it-yourself installation.
A) protection of the consumer's property.
If you have mildly disappointing information to deliver as part of a positive message, you should A) put the negative information in a favorable context. B) just leave it out. C) put the negative information first. D) put the negative information last.
A) put the negative information in a favorable context.
If a supervisor tells a worker who consistently arrives late, "I know you don't want to have your pay docked," the supervisor is addressing the worker's need for A) safety and security. B) acceptance. C) status and esteem. D) self-actualization.
A) safety and security.
Descriptive headings and subheadings A) simply identify topics covered in a document. B) guide readers to think a certain way about the topics covered. C) are easier to write than informative headings. D) are none of the above.
A) simply identify topics covered in a document.
To reject someone as clearly and kindly as possible, do all of the following except A) use phrases such as, "Much as I would like to help you." B) de-emphasize the bad news. C) use a conditional statement. D) tell the audience what you can or will do rather than what you cannot or will not do.
A) use phrases such as, "Much as I would like to help you."
If you request a recommendation from a person you haven't had contact with recently, you should A) use the opening of your letter to refresh the person's memory. B) enclose a stamped, preaddressed envelope. C) use the persuasive approach. D) use the bad-news approach.
A) use the opening of your letter to refresh the person's memory.
Using the passive voice makes sense when A) you want to be diplomatic in pointing out a problem or error. B) you want your sentence to be easier to understand. C) you need to make your sentences shorter. D) you want to emphasize the subject.
A) you want to be diplomatic in pointing out a problem or error.
Only one sales representative can go to the conference in Hawaii, but both Susan and Sean want to go. After much discussion and arguing, they draw straws and Susan gets the trip. This is an example of A. A win-lose situation B. A win-win situation C. A great method to deal with a conflict D. None of the above
A. A win-lose situation
All of the following except _________ can help you to overcome ethnocentrism and stereotyping. A. Advocating preconceptions B. Avoiding assumptions C. Accepting differences D. Avoiding judgements
A. Advocating preconceptions
Leaner media are best used for messages that A. Are routine B. Are highly emotional C. Are nonroutine D. Require feedback
A. Are routine
Most messages should not be sent unless they will A. Bring about a change B. Increase your changes of being promoted C. Please your boss D. None of the above
A. Bring about a change
Which of the following is the best example of an ethical dilemma? A. Deciding whether or not to promote the employee who has the better performance record or the employee who seems to be the better leader B. Deciding whether or not to tell an employee that he needs to improve his performance C. Deciding whether or not to use the copy machine for personal papers D. Deciding whether or not to declare the costs of your vacation travel as a deductible business expense
A. Deciding whether or not to promote the employee who has the better performance record or the employee who seems to be the better leader
One member of a task force on which you serve is particularly good at helping other members get along and work through their differences. This individual plays a A. Team-maintainance role B. Task Oriented role C. Self-oriented role D. Coordinating role
A. Team-maintainance role
Communication is the process of A. Transferring information and meaning B. Listening actively C. Writing messages D. None of the above
A. Transferring information and meaning
People in the United States generally A. View hard-earned material comfort as a worthy goal B. Believe that people who work hard are no better than those who don't work hard C. condemn materialism and prize a carefree lifestyle D. Spend far less time on the job than German workers
A. View hard-earned material comfort as a worthy goal
When receiving business-related phone calls A. You should use frequent verbal responses (such as, "I see") to show that you are listening B. It is impolite to say things such as "I understand" while others are speaking C. It is perfectly acceptable to put the caller on hold without explanation D. None of the above
A. You should use frequent verbal responses (such as, "I see") to show that you are listening
Which of the following is not a technique for helping readers who skim your document? A) Using lists and bullets instead of narrative B) Keeping all sentences the same length C) Including headings and subheadings D) Using shorter paragraphs
B) Keeping all sentences the same length
In corresponding with customers, making statements such as, "Thank you for purchasing the most durable notebook computer you can buy" is A) to be avoided in routine positive messages. B) a good way to build customer relationships. C) an important part of all negative responses to claim letters. D) all of the above.
B) a good way to build customer relationships.
One way to overcome audience resistance to your message is to A) use the hard-sell approach. B) address all possible concerns that your audience has. C) emphasize the positive. D) do all of the above.
B) address all possible concerns that your audience has.
Plain language is a style of writing A) used only for casual correspondence. B) designed to make complex materials more understandable to the audience. C) aimed primarily at readers for whom English is a second language. D) inappropriate for business communication.
B) designed to make complex materials more understandable to the audience.
One important goal of a buffer is to A) delay stating the bad news. B) establish common ground with your reader. C) make your reader wonder what the message is about. D) divert the reader's attention to a more pleasant subject.
B) establish common ground with your reader.
When composing a negative message, you should try to A) choose a buffer that will distract your reader from the main point of your message. B) gain the audience's acceptance of the bad news. C) leave the reader with hope that you will change your decision. D) avoid stating the bad news.
B) gain the audience's acceptance of the bad news.
One way to be tactful when giving your reasons for bad news is to A) explain why the decision is good for you and your company. B) highlight, if possible, how your negative decision benefits the recipient. C) explain that the decision is based on company policy. D) apologize for having to be the bearer of bad news.
B) highlight, if possible, how your negative decision benefits the recipient.
Of the following media, which is the richest? A. An electronic slide presentation that includes a series of images that are arranged to persuade the audience to take a specific action B. A conference call to persuade the audience to take a specific position C. Presentation on DVD D. A formal business letter
B. A conference call to persuade the audience to take a specific position
You and several coworkers serve on a task force charged with updating the company's personnel-policy manual. To proceed effectively, you should concentrate on A. Regulatory occurring tasks within the company that become part of the organizational structure B. Ensuring that all members have a clear and shared sense of purpose C. Making other team members feel good D. Doing all of the above
B. Ensuring that all members have a clear and shared sense of purpose
Which of the following is not a way teams help organizations to succeed? A. Increase information and knowledge B. Increase groupthink among members C. Increase performance levels D. All of the above
B. Increase groupthink among members
All of the following except ______ can facilitate the communication process through the effective use of communication technology A. Using technological tools productively B. Staying connected around the clock C. guarding against information overload D. Disengaging from computing devices to communicate in person
B. Staying connected around the clock
When it comes to decision-making customs, North American executives A. prefer to make their deals slowly, after much discussion B. Tend to focus on the results of the decisions they face C. Spend a lot of time on each little point to display their good faith D. Arrive at decisions through consensus, after an elaborate and time-consuming process
B. Tend to focus on the results of the decisions they face
Messages should contain supporting detail and background information when A. You expect a favorable response B. You and your audience do not share the same general background C. you and your audience share the same general background D. You expect a non-favorable response
B. You and your audience do not share the same general background
Which of the following is not an example of pompous language? A) We are in receipt of B) Please be advised that C) Please let us know D) We wish to inform you
C) Please let us know
In marketing and sales messages, what is the primary difference between selling points and benefits? A) Selling points are positive whereas benefits are not. B) Selling points focus on the user rather than the product. C) Selling points focus on the product rather than the user. D) None of the above is correct.
C) Selling points focus on the product rather than the user.
When offering condolences, you should begin with: A) an indication of the importance of your message. B) a statement of who you are C) a clear statement of the main idea D) a question
C) a clear statement of the main idea
When making a claim or requesting an adjustment, your close should: A) clearly state your position. B) use the in-direct approach. C) request the specific action required to resolve the problem. D) all of the above.
C) request the specific action required to resolve the problem.
45) Storytelling is A) inappropriate for professional communication. B) acceptable in business, but only for messages organized in the direct approach. C) an effective way to organize messages in a surprising number of business communication scenarios. D) none of the above.
C) an effective way to organize messages in a surprising number of business
If you choose to apologize in a negative message, you should A) phrase the apology in a conditional manner ("If I have offended anyone ..."). B) imply that not all of the blame lies with you or your company. C) be sincere and make it a true apology. D) always demonstrate sincerity, but never accept blame.
C) be sincere and make it a true apology.
When creating a list for a business document, A) always use bullets, rather than numbers or letters. B) keep in mind that the items need not be parallel. C) be sure to introduce it clearly. D) any text in the list should be typed in all caps.
C) be sure to introduce it clearly.
6) When asking questions in a request message A) begin with the least important question and work your way up to the most important. B) avoid any open-ended questions. C) begin with the most important question. D) weave your questions into the rest of the content of your message
C) begin with the most important question.
"Although our servers are stable, the telephone system is a serious concern" is a A) simple sentence. B) compound sentence. C) complex sentence. D) compound-complex sentence.
C) complex sentence.
The main tasks in completing a marketing or sales message consist of all except: A) proofreading B) revising C) forecasting D) producing
C) forecasting
When delivering bad news, wording such as "We must turn down," "I am unable to," and "We cannot afford to" A) softens the blow by drawing attention away from the reader and onto the sender. B) will impress the reader as being straightforward and forceful. C) is likely to cause pain and anger in the reader. D) is unavoidable.
C) is likely to cause pain and anger in the reader.
In part because of limited opportunities for feedback, written and most forms of electronic communication require ________ than oral communication. A) less care B) fewer nouns C) more tact D) more informality
C) more tact
In general, the best persuasive messages ________ the audience's motivations. A) avoid mentioning B) downplay C) openly address D) dismiss
C) openly address
In a message that fosters goodwill, the main idea is presented: A) in the first sentence of the middle paragraph. B) at the end of the middle paragraph C) right at the beginning of the letter D) in the last sentence of the letter
C) right at the beginning of the letter
When reviewing your document for content, you should be concerned with A) grammar and usage. B) punctuation and spelling. C) the accuracy and relevance of the information. D) style and tone.
C) the accuracy and relevance of the information.
If you can't be sure which medium will be best to convey your persuasive message to a diverse audience, you should A) choose the one that is most economical. B) select the one that is easiest to use (such as email). C) use two or more media at the same time. D) choose one at random and see how well it works.
C) use two or more media at the same time.
Skilled business writers A) use long sentences to emphasize important information. B) keep their sentences to an average length of 40 words or fewer. C) vary the length of their sentences. D) do all of the above.
C) vary the length of their sentences.
Which of the following is an example of a message topic? A. "to get the board of directors to increase the research and development budget" B. "Competitors spend more than our own company does on research and development" C. "Funding for research and development" D. The research and development budget is inadequate in our competitive marketplace"
C. "Funding for research and development"
Most companies that embrace Business communication 2.0 A. completely abandon the traditional approach to communication B. will eventually return to a 1.0 approach, since the technology turns out to be too complicated for most employees C. Adopt a hybrid approach to communication, in which some messages follow the traditional model and others follow the 2.0 approach D. Do none of the above
C. Adopt a hybrid approach to communication, in which some messages follow the traditional model and others follow the 2.0 approach
Members of the _______ were born between 1946-1964 A. Radio generation B. Generation X C. Baby Boom Generation D. Millennial Generation
C. Baby Boom Generation
Telephone calls are a. Completely incapable of conveying nonverbal signals b. acceptable for routine messages only c. Capable of conveying quite a few nonverbal signals d. not acceptable for routine messages
C. Capable of conveying quite a few nonverbal signals
A _______ usually has a long life span and typically deals with regularly recurring tasks A. Task force B. Work group C. Committee D. Problem-solving team
C. Committee
Associating youth with strength and age with declining powers is A. A universal trait that characterizes all cultures B. Common in European cultures, but not in the U.S. C. Common in the US, but not in many Asian societies D. An outdated practice
C. Common in the US, but not in many Asian societies
When you encounter someone who is resistant to change A. confront the person aggressively B. Overcome resistance with logic C. Empathize with the person's concerns D. Try to be an non-transparent with the audience
C. Empathize with the person's concerns
Meeting a deadline is generally less important than building a relationship for businesspeople in A. Technical career fields B. Low-context cultures C. High-context cultures D. High-paying positions
C. High-context cultures
_______ communication flows between departments to help employees share information, coordinate tasks and solve complex problems A. Upward B. Downward C. Horizontal D. Diagonal
C. Horizontal
Which of the following is not listed among factors to consider when choosing a medium for your message? A. Urgency B. Cost C. Sender Preferences D. Audience preferences
C. Sender preferences
The "information technology paradox" refers to A. Widespread confusion over how to utilize email and IM B. The idea that technology has cut down interpersonal communication in business C. The idea that information tools (such as email) can waste as much time as they save. D. none of the above
C. The idea that information tools (such as email) can waste as much time as they save.
Which of the following sentences is the most concisely worded? A) The project manager is in charge of furnishing specifications until such time as the project gets underway. B) All specifications should be provided by the project manager prior to the start of a project. C) Project managers have the capability of changing specifications before the official start date. D) The project manager must give the engineers the revised specifications before the project starts.
D) The project manager must give the engineers the revised specifications before the project starts.
Which of the following statements that would appear in a business message best reflects the "you" attitude? A) You failed to enclose a check for $25. B) We need a check from you for $25 so that we can send the merchandise by May 15. C) We will send you the merchandise as soon as we receive your check for $25. D) You will have your merchandise by July 15 if you send us your check for $25 today.
D) You will have your merchandise by July 15 if you send us your check for $25 today.
In a marketing or sales message, product claims are supported: A) primarily by testimonials from satisfied customers. B) by testimonials from paid reviewers C) by information from rival products D) by solid evidence from a credible source.
D) by solid evidence from a credible source.
A good way to deliver bad news kindly is to A) maximize the space devoted to it. B) say, "I trust our decision is satisfactory." C) avoid stating it and hope that the reader understands what you mean. D) deemphasize it by embedding it in the middle of a paragraph or use parenthetical expressions.
D) deemphasize it by embedding it in the middle of a paragraph or use parenthetical expressions.
It is best to limit your use of the word "you" in business messages if A) you know your audience well. B) your organization prefers an informal, personal style. C) you are filling your audience's informational needs. D) it will make your message sound overly authoritative or accusing.
D) it will make your message sound overly authoritative or accusing.
Instead of beginning your negative message with a blunt announcement of the news, you can use: A) the direct approach B) the deductive approach C) a combination of the direct and indirect approaches D) none of the above
D) none of the above
A complex sentence consists of A) two independent clauses joined by a coordinating conjunction. B) a single subject and a single predicate plus any modifying phrases. C) two or more independent clauses along with all modifying phrases. D) one main thought and one or more subordinate thoughts.
D) one main thought and one or more subordinate thoughts.
When it comes to paragraph length, A) use long paragraphs with detailed information for direct-mail letters. B) use long paragraphs if you want your document to look more inviting. C) keep all paragraphs to fewer than 60 words. D) use one-sentence paragraphs only occasionally, for emphasis.
D) use one-sentence paragraphs only occasionally, for emphasis.
Nonverbal signals can ______ a verbal message A. Strengthen B. Weaken C. Replace D. All of the above
D. All of the above
If you're the designated leader of a meeting A. don't interfere if the discussion departs from the goals of the meeting B. Allow introverted participants to disengage from the meeting C. Try to simply act as an observer, and let the meeting "run itself" D. Do none of the above
D. Do none of the above
Intercultural communication can challenge supervisors in all of the following ways except A. Connecting on an interpersonal level with diverse employees B. Providing motivation to diverse employees C. Fostering cooperation and harmony among diverse employees D. Getting a broader range of views and ideas from diverse employees
D. Getting a broader range of views and ideas from diverse employees
An example of downward communication is A. A junior staff person giving information to a staff supervisor B. A company briefing held on the organization's top floor C. An email message about sick leave from one staff secretary to another D. None of the above
D. None of the above
The final step in the communication process is A. receiving the message B. Sending the message C. interpreting the message D. None of the above
D. None of the above
The primary audience for your message should always include A. All who receive it B. Those people who represent the opinions and attitudes of the majority C. Those people with the highest status D. None of the above
D. None of the above
Nonverbal communication can be a reliable guide to determining the meaning of a message A. in all communication situations B. Across a wide range of electronic communication media C. in the majority of intercultural communication situations D. Only if the sender and receiver assign the same meaning to nonverbal signals
D. Only if the sender and receiver assign the same meaning to nonverbal signals
According to the concept of emotional intelligence, if you'd be speaking to people you don't know and you can't find out more about them A. Dont worry because you can adjust to their needs on the fly B. Always put your own needs before their needs C. rely on chance and circumstance to help you relate to their needs D. Use common sense and imagination to relate to their needs
D. Use common sense and imagination to relate to their needs
The term ________ includes an appreciation for cultural differences that affect communication and the ability to adjust one's style when communicating across cultures. A. Cultural intuition B. Cultural imagination C. Cultural dexterity D. none of the above
D. none of the above
