bcomm chapter 10

52) Which of the following is not a reason sources have to be documented?

A) Documenting sources adds interest for the reader.

19) Which of the following is a source of primary research?

A) Interviews

Which of the following offer access to newspapers, journals, digital copies of books and other sources often not available with standard search engines?

A) Online databases

53) Which of the following does NOT need to be documented?

B) Common knowledge information

When seeking information in specific areas such as business, technology or law, which of thefollowing would be the best resource?

B) Databases

45) The ability to subscribe to newsfeeds from blogs, follow people on Twitter and set up alerts on search engines is accomplished using what?

B) Online monitoring tools

15) What is the first step in effective research?

B) Plan the research.

When beginning the process of locating data, which of the following is frequently the best place to start?

B) Secondary research

25) Which of the following is completed before using research results?

B) Verifying critical facts and figures

Summarizing information, drawing conclusions and developing recommendations are steps in which aspect of supporting your message with reliable research?

C) Applying the findings

22) Which of the following is least important when evaluating potential sources?

C) Is the information unique?

61) To ensure a survey is reliable and valid, which of the following should be avoided?

C) Leading questions

48) Which of the following search tools allows the user to ask questions in everyday English?

C) Natural language searches

21) Which of the following is an example of secondary research?

C) Reports

40) Websites such as Google and Bing use what technique to help boost rankings in results?

C) Search engine optimization techniques

49) Which of the following will create the least effective search results?

C) Think about the best way to search before you begin.

Which of the following allows the user to define a query with greater precision by using operators such as AND, OR or NOT?

D) Boolean searches

17) The first step in planning research is what?

D) Developing a problem statement

50) Search engines that will search all computers on a company's network are called what?

D) Enterprise search engines

Which of the following is needed to ensure accurate responses that reflect the feelings of the entire population?

D) Representative samples

41) Which of the following is an advantage of using a conventional search engine for research?

D) Search engines are easy and powerful.

23) Finding out how sources conduct fact checking will help ensure what?

D) The source has a reputation for honesty and reliability.

51) Search engines that will search all the files on your personal computer are called what?

E) Desktop search engines

24) To accurately interpret a source's point, what information do you need to know?

E) If the source is potentially biased

43) Which of the following formats search terms for use on a broad range of search engines?

E) Metasearch engines

When trying to understand why a person feels the way they do about a particular subject, what type of primary research technique should be used?

E) Open-ended questions

18) Which of the following will most likely prevent an ethical lapse while researching?

E) Respecting the intellectual property rights of the data

26) Reproducing material exactly as you found it is called what?

Quoting

To research facts and statistical information regarding countries, politics or the labor force, what type of resource should be used?

almanacs and other statistical resources

64) What is the most effective way to get a yes or no response in an interview?

closed questions

31) A logical interpretation of facts and other information is called what?

conclusion

55) Metasearch engine directories use human editors to categorize and evaluate websites.

false

67) Open-ended questions are used to elicit a specific answer, such as yes or no.

false

68) A survey is reliable when it measures what it was designed to measure.

false

34) Primary research includes sources such as magazine, public websites, books and other reports

false;Research done previously for another purpose is considered secondary research; sources for such research information include magazines, newspapers, public websites, books, and other reports. In contrast, primary research involves the collection of new data through surveys, interviews, and other techniques.

47) Which of the following search tools allow the user to search based on all key words entered?

keyword searches

60) Which of the following primary research tracks the behavior of website visitors?

observations

How can a writer apply research to a document while maintaining a consistent tone and making the data meaningful to the audience?

paraphrase

Which of the following is the best way to maximize the impact of secondary material in your writing?

paraphrasing

30) When research is presented as your own, what ethical issue is taking place?

plagiarism

32) Suggesting what to do about the information gathered is done through which of the following?

recommendation

63) Capturing the opinions of only those who visit specific websites is an example of what?

sampling bias

What can be done when the writer wants to include the ideas of the research but leave out specific details and less important concepts of the research?

summarize the data

33) Research should begin by developing a problem statement that defines why you are conducting the research.

true

54) Publications that provide information on specific professions and industries are called trade journals.

true

Anything you take from someone else, including ideas and information you've re-expressed through paraphrasing or summarizing, must include a documented source.

true

Getting in-depth information straight from an expert, customer, or other interested party can be a great method for collecting primary information.

true

There are two types of search tools available on the Internet, one that lets you actively searchfor existing information and one that lets you monitor selected sources of new information.

true

Using too many quotes creates choppy writing that gives the impression that all you did was piece together the work of others.

true

42) Which of the following use human editors to categorize and evaluate websites, blogs and podcasts?

web directories