bcor 350 exam 4

what was designed to help foster trade between nations?

GATT

an integrated social marketing campaign likely could include all of the following EXCEPT _________: Facebook twitter instagram tv ads youtube videos

TV ads

________ is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance

benchmarking

what is the benefit of using blogs and marketing tools for companies?

blogs can offer a fresh, original, personal, and cheap way to enter into consumer conversations

from a marketing point of view, universal pictures film studios might see its competition as _______.

broadway

what is the primary advantage of printed catalogs

building emotional connections with customers

Marketing can facilitate the exchange process by performing ____

buying, selling, storing

the company wants to know the relative important that a competitor places on all, EXCEPT: company history current profitability market share growth cash flow

company history

Gaining ________ requires delivering more value and satisfaction to target consumers than competitors do.

competitive advantage

___________ involves first identifying and assessing competitors and then selecting which competitors to attack or avoid

competitor analysis

You're guilty of ___ if the you forget latent competitors & only focus on current competitors

competitor myopia

the first step in initiating competitive marketing strategies is to _________.

conduct competitor analysis

________ involves sending an announcement, reminder or other item to a person at their address

direct mail marketing

what would be considered part of environmental scanning?

economic, technological, political, and legal environment

what is an advantage of using digital catalogs?

eliminates printing and mailing costs

Industrializing economies are also know as _________.

emerging economies

critics point out that pen that costs 0.50 to make costs 10.00 to buy. this is an example of...

excessive mark ups

according to "marketing concept", an organization should _____

exist to identify and satisfy the needs of its consumers

a _____ firm is one that, by operating in more than one country, gains marketing, production, research and development, and financial advantages that are not available to purely domestic competitors.

global

Whereas the mass marketer achieves ________, the nicher achieves ________.

high volume high margins

according to the text, which location does coca cola consider a long term growth opportunity?

india

A country's ________ shapes its product and service needs, income levels, and employment levels.

industrial structure

In advertising, "puffery" is a term that refers to ________.

innocent exaggeration for effect

why does direct mail marketing most likely remain a popular promotional tool for marketers?

it provides something tangible for people to keep

a marketer challenger that matches the competitor's product, advertising, price, and distribution efforts is most likely _______

launching a full frontal attack

mobile marketing is used to enrich the brand experience, stimulate immediate buying, or ___________

making shopping easier

identifying customers wants or needs is best accomplished by _____

marketing research

according to the text, mcdonald's was criticized for doing all of the following EXCEPT:

marketing tasty fast food

a market nicher can most likely specialize along all of the following lines EXCEPT:

mass marketing

advantages of direct and digital marketing for sellers include all of the following EXCEPT: low cost efficiency speed need for sales training

need for sales training

when a company provides superior value by leading its industry in price and convenience, it has obtained ________

operational excellence

______ refers to continually changing acceptable styles to encourage more and early buying.

perceived obsolescence

consumer advocates, government agencies, and critics have accused marketing of harming consumers through

planned obsolescence

If a company's aim is to make its own and competing products obsolete and serve customers who want state-of-the-art products and services, it is using a value discipline called ________.

product leadership

what is the first step in the personal selling process?

prospecting and qualifying

The concept ___ specifically focused on the future welfare of consumers

societal marketing

in the audio equipment industry, philips and sony belong to the same ______.

strategic group

A firm should compete with ________ competitors in order to sharpen its abilities. Succeeding against these competitors often provides greater returns.

strong

what is a type of industrial structure?

subsistence economies

________ is a term that refers to a tax levied by foreign government against certain imported products

tariff

why are historically online shops such as zappos.com adding catalogs to their marketing methods

to drive online sales and services

which of the following is NOT a deception or fraud concern for internet users and marketers? phishing viral marketing malware cyber spying

viral marketing