BUIS 360 Chapter 3 Quiz

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One of the following is not among the 5 Vs of big data: a. Value b. Variance c. Veracity d. Variety

B. Variance

One of the following is not a type of mobile analytics: a. Advertising and marketing analytics b. In-app analytics c. Installation analytics d. Performance analytic

C. installation analytics

Tableau and Power BI are used for all of the following purposes except: a. Exploring and finding patterns in data b. Creating multiple charts to get meaningful insight in data c. Allowing analyzing data with different formats d. All of the above

D. All of the above

In a data warehouse environment, ETL refers to extraction, transformation, and language. True or False? a. True b. False

False

A data hierarchy is the structure and organization of data, which involves fields, records, and files. True or False? a. True b. False

True

One of the main applications of database and database systems is database marketing. True or False? a. True b. False

True

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