BUS 126 Final
By 2020, it is estimated that advertises will be spending which of the following amount on mobile marketing?
$113 billion
About how many hours a month do online social network users spend, on average, on all social networks combined?
25
Around what percent of Amazon's top 100 selling e-books are now self-published?
44%
Together Amazon and Apple account for _____ of the e-book market
92%
Which of the following has the highest share of the e-book market?
Amazon
All of the following are examples of technology convergence except:
Amazon Books Publishing
Which of the following Twitter marketing tools provides marketers with a real-time digital dashboard so they can tweet activity about a TV show, commercial , or brand?
Amplify
One of the first online virtual communities was:
The Well
Which of the following is not true about Facebook News Feed Page Post Ads?
They cannot contain links
All of the following have introduced their own versions of Buy buttons except:
Tumblr
Which of the following is known primarily for blogs?
Tumblr
Which of the following is not an example of a native digital news site?
USA Today
Which of the following is not a digitally native vertical brand?
Wayfair
Which of the following is a leading social network in Germany?
BlackPlanet is an example of a(n):
affinity-based
In 2018, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?
almost 80%
Which of the following was the first step in the development of B2B e-commerce?
automated order entry systems
Omni-channel merchants are also referred to as
bricks-and-clicks companies
Which of he following U.S media channels generates the most revenue?
broadcast television/play TV
The technology used by early online communities was limited to mostly:
bulletin boards
Which of the following categories generates the highest percentage of online retail revenue?
computers and electronics
All of the following are examples of direct goods in the auto industry except:
desktop computers
Which of the following technologies reduces the ability to merge different files and de-anonymize consumer data?
differential privacy software
Which of the following basic ethical concepts plays an important role in defining privacy?
due process
What is another name for pro forma earnings?
earning before income taxes, depreciation, and amortization (EBITDA)
All of the following have led to the development of outsourcing of manufacturing around the world except:
environmental concerns
An ______ is an independently owned, online marketplace that connects hundreds to potentially thousands of suppliers and buyers in a dynamic, real-time environment
exchange
Instagram is an example of a(n):
general community/social network
All of the following statements about Amazon are true except:
in 2016, Amazon purchased Jet.com , one of its discount competitors
PredictWallStreet is an example of a(n):
interest based social network
All of the following are required for information to be considered a trade secret except:
it must be unique
Which of the following is not one of the central challenges facing the online retail industry?
lack of physical store
Which of the following is not one of the central challenges facing the online retail industry?
lack of physical store presence
All of the following are potential benefits of B2B e-commerce except:
lower price transparency
Which of the following types of online content is consumed by the lowest percentage of U.S Internet users?
magazines
Which of the following occurs first in the process of content convergence related books?
media migration
In 2018, which of the following accounted for the smallest amount of B2B commerce?
net marketplaces
All of the following were parts of the vision during the early days of e-commerce except the belief that:
new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business
Apart from Amazon, the top online retail firms in terms of online sales are all primarily ____ firms.
omni-channel
Which of the following is not one in the methods used by traditional retailers to develop omni-channel integration?
online supply-push
Which of the following statements about online magazine publishing is not true?
only about 10% of tablet computer owners read magazine content once a week
Operating margin is defined as
operating income or loss divided by net sales revenues
All of the following are strategic factors that pertain specifically to a firm and its related businesses except
power of customers
All of the following are strategic factors that pertain specifically to a firm and its related businesses except:
power of customers
The liquidity of a market is measured by all of the following except:
price transparency
Magazine digital advertising revenues are expected to ____ for the next few years
remain relatively flat
What is the first step in the procurement process?
search for suppliers
The last step in the procurement process is:
sending a remittance payment
Which of the following terms refers to links that connect business firms with one another to coordinate production?
supply chain
Which of the following terms refers to the links that connect business firms with one another to coordinate production?
supply chain
B2B e-commerce websites
tend to serve horizontal markets
B2B e-commerce websites:
tend to serve horizontal markets.
When did the first online communities form?
the 1980s
Which ethical principle states that, when confronted with an ethical dilemma, individuals should take action that achieves the greater value for all of society?
the Collective Utilitarian principle
Which ethical principle states that if an action cannot be taken repeatedly, then it's not right at all?
the Slippery Slope
Which of the following is not categorized as an operating expense?
the cost of products being sold
All of the following are examples of dark social except:
tweets
Which of the following features of e-commerce technology can result in work and shopping invading family life?
ubiquity
Which of the following types of online content is consumed by the highest percentage of U.S internet users
video
Which of the following happened during the time period when newspapers used a print-centric business model?
Google launched its search engine
Sprout Social helped Wahl Professional improve its social media presence on which of the following?
Which of the following statements about Facebook Exchange is not true?
It is a social search engine
Which of the following now owns LinkedIn?
Microsoft
Which of the following is not true about social marketing?
More than 50% of Twitter's ad revenues are generated by desktop users
Which of the following statements is not true about the automobile, and automobile parts and accessories, online retail category?
Most of the revenue in this category is generated from the sales of automobiles
Each of the following is one of the top seven social network sites in the U..S, in terms of monthly unique visitors, except:
Myspace
The essential characteristic of ____ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to document trade.
Net marketplaces
Which of the following statements about B2B marketing is not true?
Only 10% of B2B marketers use mobile marketing technologies
All of the following are Pinterest marketing tools except:
Promoted Accounts
Which of the following is not a current trend in online content?
Readership of newspapers in print form continues to exceed readership
Which ethical principle states that even when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?
Risk Aversion
_______ purchasing involves the purchase of goods based on immediate needs in larger marketplaces that involve many suppliers.
Spot
Who was the first major fiction writer to create an e-book-only volume of a new work?
Stephen King
______ convergence describes the development of hybrid devices that ca combine the functionality of two or more existing media platforms into a single device.
Technological
Which of the following statements about the General Data Protection Regulation (GDPR) is not true?
The GDPR eliminate the right to be forgotten
Which ethical principle emphasizes putting oneself into place of others and thinking of oneself as the object of the decision?
The Golden Rule
______ was sued by the Justice Department for violating antitrust laws in connection with e-books.
Apple
Which of the following us not an example of industry structure convergence?
Apple's development of the iPad
Which of the following is an example of a practice network?
Doximity
The Spokeo case involved a claim for damages based on which of the following?
Fair Credit Reporting Act
