BUS 190 Quiz 7 Marketing

Which of the following would be categorized a "push" promotional strategy?

An outside sales force cold calling targeted customers

According to the book, which of the following is not one of the three steps in developing a marketing strategy?

Metrics

How many days should it take to measure the success of a marketing strategy?

90-120 days****

A penetration pricing strategy is dependent on high margins and low volume distribution

False

The terms marketing, advertising and public relations are synonymous

False

When developing a marketing plan it is important to consider your product to be just the physical good or service provided and not the total package of benefits a customer will receive?

False

According to the lecture, which of the following is not one of the unique marketing challenges faced by entrepreneurs?

Limited reach to target markets or limited market information

Which of the following is not one of the four "P's" of marketing?

Patent

The most significant problem with utilizing a Coast based and/or Comparative Based pricing methodology is that you might actually price your product to low

True

When thinking about distribution channels an intensive coverage strategy is best suited for mass market consumer goods

True