BUS 209 Quiz 3.5-12
What time span is considered "social media prime time"?
12 p.m. to 3 p.m.
Within _____ after an interview, send a thank-you message expressing your genuine appreciation for the time people took out of their busy schedules to meet with you.
24 hours
In which document would you use the "AIDA" pattern?
A sales message
What should you do if you are asked a question during or after a presentation that you cannot answer?
Admit you don't know the answer
Which of the following is NOT a design principle that consistently applies to all medium options?
Avoid bulleted or numbered lists
Which of the following is NOT a secondary source?
Encyclopedia
Which method of delivering a cover letter is NOT appropriate?
Facebook post
Which of the following is an example of an analytical report?
Feasibility report
Which is NOT a benefit offered by having a question-and-answer (Q&A) session during a presentation?
Getting a promotion
Which of the following is the most appropriate way to withdraw from a job search after accepting another offer?
Make a telephone call to the hiring manager you met previously
In the opening sentence of a solicited cover letter, how could you gain the reader's attention?
Name the job that you are applying for
Which is something you should NOT do as the author of social media content for your company?
Present your personal recommendations as the company's
Which of the following psychological needs do investment companies typically use to appeal to their audience's emotions in a persuasive message?
Safety
Which is NOT something a company that produces organic snack products could use to build a successful presence on Pinterest?
Sales reports
Which applicant is the functional résumé style best suited for?
Students who have just graduated
Who or what is a primary audience?
The person to whom the message is addressed
Which sentence is written using passive voice?
The report was finished late.
What common mistake do presenters often make in organizing presentation content?
They let the information dictate the organization
A chronological résumé is best suited for which type of applicants?
Those who have extensive work experience in the specified field
If your audience will need to take notes during your slide presentation, what kind of format should you choose for a handout?
Three miniature slides per page with lines to the right of each
Which of the following is an appropriate guideline for your company to adopt as an example of professional social media behavior?
To protect our business interests, never disclose the company's proprietary information.
Which of the following is an example of an interesting, effective blog headline?
Top 10 Hiring Secrets
Many techniques can help businesses respond effectively to customers' questions or concerns communicated through social media. Which of the following is NOT one of them?
Use a standard corporate reply
Which guidelines should you use to prepare a document for readers who are NOT native English speakers?
Use consistent terminology
What is the best way to integrate data displays into your report?
Use text to explain what the audience is seeing
Which is NOT an example of primary research regularly used in the business world?
Viewing an industry expert's podcast
During which type of interview would you Skype with a potential employer?
Virtual interview
Which sentence is the most concise, having eliminated wordy phrases and obvious fillers?
We approve your request to leave early tomorrow.
Which of the following replies to a negative post has research shown social media audiences respond best to?
We are sorry that the copy machine did not work as you'd hoped, and thank you for taking the time to notify us.
Which kind of survey medium would you use if you did not want to enter data manually?
Web
In which situation would you use the indirect approach to organize a bad-news message?
When the audience will be surprised by the news
Which sentence is an example of concession?
While moving to a new floor is difficult, the additional space will allow the growth this company urgently needs.
Which of the following strategy questions would you ask when determining your social media goals?
Why is your company communicating by social media?
If you need to provide a product demonstration during your presentation, you should use ____.
a prop
The body paragraph of your cover letter should _____.
demonstrate specific skills that qualify you for this particular position
Because you will have only a few minutes with a recruiter at a career fair, you should do all of the following EXCEPT _____.
negotiating a higher starting salary
When you analyze and fully understand the need your proposal meets, you understand its ______.
purpose
An appropriate way to close an unsolicited proposal is to _____.
request a meeting
A persuasive proposal should always ___ in its conclusion.
request a response
The most efficient and useful way to organize your research is by _____.
research question
The best way to ensure that your audience understands the bad news is to _____.
state it clearly
Typically, _____after an interview, it is appropriate for you to inquire about the status of the position and communicate your continued interest.
two weeks
Which three combined elements make up the identifying information commonly found on a report's title page or cover?
Author, date, report title
What is content marketing?
Communicating with your customers and prospects without selling
Where do you place the bad news in a letter using the indirect approach?
In the body paragraph, after the reasons
Which feature below is NOT something all slide decks include?
An executive summary
Which elements belong in a routine request's conclusion?
An expression of gratitude and a call for action
In report writing, what do you call a stand-alone graphic that combines multiple representations of data to provide a complete picture?
An infographic
Which type of information listed below does NOT fall into the "anecdotal evidence" category?
An online survey response
In which country is it typical for businesspeople to begin proposing and negotiating an agreement with conversations where both parties can learn more about what the other values and needs?
China
Which of the following is NOT a technique designed to encourage audience participation through comments, subscriptions, and sharing on your business's blog?
Deemphasizing the comment box
Which of these websites won't help you research international business and communication practices?
Google Translate
During which type of interview would you find yourself in a room with several applicants at the same time?
Group interview
Which is NOT a feature of a report deck?
Heavy visuals with minimal text
What is one thing you need to do in a response to an unsolicited proposal that you wouldn't in a solicited proposal?
Identify that a problem or opportunity exists
Which is NOT part of a sound, social media crisis management plan?
Ignore the bad news
Which is NOT an example of a data graphic?
Illustration
Which of the following does NOT belong in your presentation's closing?
Illustrations of your expertise
When is it acceptable for your presentation to include a photo found on the Internet?
Only when you cite the source on the slide
What is the most common format for online distribution of reports?
Which of the formats below is most appropriate for an external proposal?
Presentation
Which of the following is NOT a heading typically included in a work plan?
Project History
Which of the following would NOT establish your proposal's credibility?
Providing a detailed timeline
Which question from this list would you typically NOT ask when analyzing your report audience?
When does my audience need this report?
Which communication medium would you use to tell an employee that she got a lower bonus than projected?
Face-to-face
What is the main difference between an abstract and an executive summary?
An abstract is used for informational reports and an executive summary is used for analytical reports.
Which is NOT something you'd do during the composing stage of the report writing process?
Check for mechanical errors
Many interviewers ask candidates if they have any questions of their own. Which of the questions below would be an effective one for a candidate to ask?
Is there any reason why I might not be considered for the job?
How does a storyboard help you create an effective presentation?
It allows you to visualize presentation flow
Why is it a good idea to ask for feedback from colleagues about your document?
It shows you whether you have communicated effectively
Which country expects oral commitments to be enforced as strongly as those in writing?
Italy
What is one major disadvantage of an online survey?
Lower response rates
Which kind of survey medium projects a professional image that might, in turn, encourage higher participant response?
Which of the following is something word processing software CANNOT achieve for you?
Sentence clarity
In a proposal for action, stating which of the following would NOT help you make a strong business case?
Your expertise
Which is NOT an advantage of using cloud computing during your research phase?
Your information will automatically be filed logically
Sometimes your sales proposal serves as a sales contract, identifying all of the following terms EXCEPT ________.
Your profit margin
Which of the following is NOT something a behavioral question is designed to determine during an interview?
Your social media expertise
Begin analyzing your presentation's purpose with _____ in mind.
a specific outcome
Design your slides so that you'll be able to _____ if you are presenting virtually via computer.
direct the audience to slide content by pointing with your voice
In most business presentations, the main message should do all of these things EXCEPT ________.
give the audience reasons for the request
During a presentation, when you speak to people in the front of the room, _____.
maintain the same volume level so that everyone else can hear you
Reading from notes or a script you hold during a presentation_____.
makes you look like a novice
In a persuasive proposal, when you describe your solution to the audience's problem, you are identifying the audience's _____.
pain
Which country believes that contracts are always open for negotiating and merely indicate an interest in doing business instead of a firm commitment?
China
You create a survey instrument and decide to distribute it to the people in your office building because they are easy to access and you predict a better response rate. What kind of sample population have you chosen?
A convenience sample
A combined résumé fuses which two methods of organization?
Chronological and functional
Which document design feature below would NOT help your audience preview report contents?
A conclusion
Which is NOT a typical category used in meeting minutes?
Abstracts
After graduation, you are one unit short of an emphasis in business communication to accompany your Bachelor's degree in Economics, but you have no intention of completing it in the future. What is the proper way to record this situation on your résumé?
Bachelor of Arts, Economics
Which of the following is NOT a viable strategy to help you organize your research?
Back up your files so you don't lose valuable resources
Which type of buffer does the following sentence use? "Throughout 2014, organic produce availability in our area has declined, and our production has slowed considerably."
Background information
What type of survey question leads respondents to different topics depending on how they answer?
Branching
Which country considers gains in status and power to be more important than gains in profit?
Brazil
What is an elevator pitch designed to do?
Convey your value and start a deeper conversation with a potential employer
Which social media platform would you use to transmit concepts that need extra development and design?
Corporate blog
How do you remove clutter from a table?
Eliminate unnecessary gridlines
Which is an example of a credible detail that supports your point in a persuasive proposal?
Established by the shipment received yesterday, the unit cost will be $1.50.
Which sentence is an example of refutation?
Even if you use a different formula, the numbers won't reach quota because one branch is still underperforming.
How should you respond to a customer claim when the customer is at fault?
Explain the reasoning behind the policy and the refusal
In a proposal, where should you introduce the problem, need, or opportunity you'll address?
In the opening, as the introduction
Where do you place the bad news when using the direct approach?
In the opening, as the main idea
One way to convince an employer that you will be effective in an international work environment is to add a section called "_____" to your résumé.
International Expertise and Understanding
A link to a recipe using the product discussed on a blog is an example of which of the following ways companies are using social media to manage relationships with their customers?
Providing useful information that audiences want and need
Which country's culture dictates a formal, detailed, relationship-oriented thank you note?
Korea
Which communication medium would you use to prevent immediate discussion of the bad news?
Letter
Which graph is the best to use if you want to show changes over time to emphasize a trend?
Line chart
What form does an internal proposal usually take?
Memo
Which of the following is NOT a typical format used to communicate a sympathy message?
Memo
If you were trying to find a company's financial data, which search tool would be most successful?
Online business research site
Which is the best revision of the following sentence for use as a bullet point on a slide? "Thanks in part to our sales team's redoubled efforts, this quarter's profits have increased 51% from this same time last year."
Quarterly profits up 51%
Which technique could you use to capture your audience's attention in the opening of a presentation?
Recite a quote from an authority on your subject
Effective team leaders use which technique to influence attitudes and motivate people to make a commitment to a team?
Remind the team why the work is important
Which message below would require a detailed explanation for audience comprehension?
Request for software installation instructions
Fraudulent reviews are widespread online, often posted by businesses themselves. A recent study found that roughly 16% of which industry's reviews were fraudulent?
Restaurant
Which type of buffer does the following sentence use? "We truly value the high quality of your product."
Thanks or compliments
How do you effectively subordinate bad news?
Use the passive voice
How should you dress for a formal presentation?
Business-formal clothing
Which of the following sentences is an example of using the "you" perspective incorrectly?
You will need to make the required changes to your memo by 5:00 p.m.
Which sentence correctly adopts the "you" perspective?
Your parts will arrive on time, as you requested.
Which of the following is a cliché?
Win-win situation
Where would you place the main idea in a routine message using the direct format?
As the opening sentence
In terms of logical fallacies, what is a false dilemma?
Asserting that only two choices exist, while ignoring other options
Which is NOT a persuasive technique typically found in a recommendation message?
Avoiding objections
Why should you avoid editing yourself during the drafting stage of the ACE process?
Because switching between drafting and revising is inefficient
Which is NOT a reason to be sensitive to a vendor when communicating bad news about performance problems?
Because you want them to lower their service fees
In which situation is the use of a blind carbon copy unethical?
Blind carbon copying a colleague on your sales negotiation emails to a vendor she will also deal with later
Which country does NOT allow Facebook, Twitter, or YouTube?
China
Which of these steps does NOT belong in a persuasive message's evaluation stage?
Consider what the message's secondary audiences' needs are
Experts suggest doing all of the following EXCEPT _____, as part of an effective corporate apology strategy.
Delaying announcement of the bad news
Which of the following is NOT a type of logical fallacy?
Fact refutation
Which type of buffer does the following sentence use? "I am pleased to inform you that part of your order will arrive earlier than promised."
Good news
What medium would you choose to communicate a persuasive message when you want to receive immediate feedback from several people in different offices and be able to alter your approach "on the fly," if necessary?
Group meeting
Which team-building technique are you using when you acknowledge a team member's contributions?
Helping others feel pride in their work
Which of these statements is true about the acronym "AIDA"?
Its components are useful in both solicited and unsolicited sales messages
Which of the following is NOT something you would examine during the evaluation stage of the ACE process?
Organization
Why has the production of paper documents by business increased yearly, despite the fact that we have moved to "paperless" offices?
People often print from the Web so they do not have to search for the page again
Which of the following is NOT an excessively negative word that you would want to eliminate from your bad-news message?
Perhaps
Which of the following techniques is NOT designed to remove writer's block?
Put strict time limits on your drafting stage
Which psychological principle of persuasion says that the fewer there are of things, the more people will want them?
Scarcity
Which of the following techniques of emotional appeal are particularly effective in creating a sense of desire in an audience reading an unsolicited sales message?
Social proof
What powerful tool shapes your evidence persuasively while actively engaging your audience?
Storytelling
Which of the following is the most professional and appropriate way of motivating your audience to comply with your persuasive request for a favor?
Stressing the benefits of doing it
In terms of logical fallacies, what is a false analogy?
Supporting an idea by comparing it to something that is not comparable
Which of the options below is the best way to incorporate persuasion into the team decision-making process?
Team members present the best case for their ideas, and the team critically evaluates the options
Which communication medium should you use to notify all employees quickly about a possible privacy breach in the company's payroll system?
Text message
Which of the sentences uses positive wording?
The committee will decide the new vacation policy today.
What does "tone" refer to when used in the evaluating stage of the ACE process?
The voice of the document
Which is an example of using neutral language to avoid blaming your audience in a bad-news message?
The warranty does not cover accidental breakage.
Which social media platform would you use to distribute interesting news to your followers in short bursts?
Which communication medium would you use to give the public notice of a product recall?
Website
Which question would NOT be helpful to you in developing content for a bad-news message?
What medium should I use to deliver the bad news?
In which situation would you use the direct approach to organize a bad news message?
When the audience is unlikely to be angered by the news
Which of the following strategy questions would you ask when determining your social media audience?
Why will they want to interact online with your business?
Which of the following strategy questions would you ask when determining your social media contributors?
Will employees have access to participate in the company's posts?
One way of answering a behavioral interview question is called the "STAR" method. What does the "STAR" acronym stand for?
Situation, Task, Action, and Result
Which of the sources below would NOT yield useful expert opinion or information?
Well-known career sites, like Monster or Craigslist
Is it important to establish the scope of your research before you begin the research process?
Yes, because it defines your research limits
To achieve clarity in writing, use ______.
natural-sounding language
Texting is an ideal medium for _____.
short, routine messages that require brief answers
To make your business blog the hub of your social media content, link all of the following to it EXCEPT your _____.
year-end tax returns
Which of the following suggestions will NOT help you warm up effectively for your presentation?
Focus on the risks associated with your proposed idea
What format does a typical grant proposal take?
Formal report
What is a progress report designed to do?
Give your supervisor an update on the status of a longer project
What kind of stance is suggested to help you feel comfortable and control your body during the presentation?
Hands loose at your side, knees and elbows relaxed, weight balanced on both feet, shoulder-width apart
Analyzing key decision makers in your audience is critical. Which question below is NOT designed to yield helpful information about this audience?
How much time do you have to persuade key decision makers?
Which is NOT a question to ask yourself when assessing the accuracy of a source?
How old is the article?
Which sentence is an example of highlighting internal audience benefits?
If your proposal wins the contract, you will earn a 10% commission.
According to Eric Paley, the founder of a venture capital company, what type of report provides the most concise way to express an idea for discussion and decision making?
A report deck
Which of the following is NOT a topic suited for a business proposal?
A request for travel expense reimbursement
Which of the following does NOT need documentation in your report?
A table populated by data from a survey conducted by your company
What type of report is intended to educate its audience on a topic central to the company's business?
A white paper
Which of the following are NOT typically presented as a podcast?
A white paper
Which one of these sources would a professional audience find LEAST credible?
A Wikipedia entry
What is at the core of your professional brand?
A brand message
The opening paragraph of a solicited proposal should contain all of the following EXCEPT ________.
A call to action
All the questions below require a skillful answer to avoid the impression that you are being defensive or dismissive EXCEPT one. Which is it?
A question that asks you for an example
Which is an ethical, non-misleading way to display data in a graph?
Accurately display collected data
During which type of interview would you be expected to create a sample business email?
Action interview
Where is the main idea placed in an indirect request message?
After the details explaining the request
Which one of the "three A's" used to evaluate source credibility asks whether the information is still relevant?
Age
When should you record the information you need to prepare a reference list?
As you research
Which of the research categories below would NOT yield helpful background information about your topic?
Audience
If you have not heard from an employer _____ after the application submission deadline, it is appropriate to contact him/her to inquire about your application status.
seven to ten days
What is the key to writing an effective proposal in response to an RFP?
Creating and adhering to a checklist of requirements
Which of the following is NOT a main goal of your presentation's opening?
Describe audience benefits
Which of the following should you NOT do in the closing paragraph of your cover letter?
Describe your job-specific skills.
Which of the following is NOT a good way to soften the bad news?
Describing the bad news in great detail
Within the research context, which is true of observation?
Direct observation of actual behavior yields more accurate results
All of the following are pieces of advice for creating a proposal that demonstrates integrity EXCEPT ________.
Do not make your product comparisons factual or unbiased
Which is NOT something you would ask when assessing your document for proper content?
Does the document contain any typographical errors?
In terms of logical fallacies, what is a hasty generalization?
Drawing a conclusion from a sample that is either too small or does not represent the larger population
Which of the following is NOT something your professional network can do for you?
Earn an employer's respect during an interview
Which communication medium would you use to send bad news to employees in your company's South American and European branches simultaneously?
How can you organize the middle of the presentation so it will be easy to understand?
Emphasize points that are meaningful to the audience, limit the number of key points, and organize using recognizable patterns
Imagine your research question is "What is the sales history for our product?" What type of research activity would you conduct to find the answer?
Interview the sales department
Which of the following is NOT a tertiary source?
Journal
What number of characters per Facebook post is recommended to maximize positive audience interaction?
Less than 40
Which of the following is NOT a typical format used to communicate an "FYI" message?
Memo
Which report medium would you choose to communicate a report that is informal but contains sensitive information for employee eyes only?
Memo
Since a formal proposal is structured like a formal report, which of the following would NOT be included?
Memo heading
Which is NOT an example of a routine communication?
Memo persuading the adoption of a new policy
What is the recommended number of daily Facebook posts for businesses interested in tapping into that market?
One to five
Which is NOT a category of common writing errors addressed in the revising stage of the ACE process?
Outlining
During which type of interview would you find yourself alone in a room with a search committee?
Panel interview
Which is NOT a criterion that decision makers can use to judge the validity of a feasibility report's proposal?
Report page length
Which of the following is a deep web portal?
Science.gov
A non-competitive, solicited sales proposal that contains contractual information but no persuasive sales content is called a _____.
statement of work
Experts argue that you can influence people's behavior through a social media strategy that combines which three factors?
Motivation, triggers, and ability
Which of the following psychological needs do charities typically use to appeal to their audience's emotions in a persuasive message?
Self-esteem
Which of the following is NOT a characteristic of effective social media content?
Self-promotional
Which of the following is NOT a topic your audience expects to be covered in a proposal's cover letter?
Why you chose the medium you did
Which of the following will proposal-writing software NOT do for you?
Write perfect content
If you need to communicate complex material that must be examined carefully during your presentation, you should use ____.
a slide deck
When writing a trip report, it is best to organize it by _____.
describing the results of the trip
It is now generally accepted that listeners can retain _____ separate pieces of information in their short-term memory before losing the important parts.
four or five
You can help the audience find your business on Twitter by_____.
incorporating keywords and phrases strategically
Which type of persuasive message would you use to convince a seller that its return policy should NOT apply in your situation?
A customer claim
Which technology below does NOT help you simplify the task of scheduling a meeting with many participants?
Which type of buffer does the following sentence use? "We understand the pressures farmers are under to make a profit with higher costs, so I know a request to renegotiate your sales price might seem insensitive."
Empathy with audience
Which type of evidence should you avoid using in an argument that supports your persuasive message?
Engineered statistics
What should you NOT do in the close of a bad-news message?
Explain the bad news
Which social media platform would you use for longer messages to your followers about new products or services?
In terms of logical fallacies, what is a red herring?
Focusing on an irrelevant issue to draw attention away from a central issue
Which sentence uses concrete language?
Please leave the Cleveland travel report on my desk no later than 5:00 p.m.
Which technique below does NOT help create audience-friendly instructions?
Position the explanation before the action
Which is NOT a benefit of sending a "For-your-information" message?
Producing appreciation from a colleague who has experienced a loss
How do you diplomatically reject a team member's idea while maintaining goodwill and ensuring that the person will continue to contribute in future projects?
Provide a convincing explanation
What is the purpose of a confirmation message?
To acknowledge that you have received information
What is the purpose of sending your condolences?
To express compassion and understanding when someone experiences a loss
In which situation would you use a routine announcement?
To notify the public about a holiday sale
Which sentence is an example of highlighting external audience benefits with the "you" perspective?
When you volunteer your time, you'll not only be helping the company meet community service goals but you'll also be helping local, at-risk youth.
Which of the following is NOT an event that you would write a congratulatory message about?
Your finding a website a colleague has been searching for
You can build credibility with your audience by providing key credentials. Which of the following is NOT an example of such a credential?
Your salary level
Designing your message to address the needs of your primary audience includes all of the following considerations EXCEPT ________.
what medium you will use to send the proposal
Which message below is NOT typically found in the "goodwill" category?
Bad-news message
Which kind of message expresses appreciation when someone has done something nice for you?
Thank-you message
What are the components of the three-part formula designed to create goodwill when a customer complains?
Understanding, apology, solution
Should a company take responsibility for mistakes or problems?
Yes, because doing so will preserve credibility and goodwill
Should cultural differences be considered as part of the ACE process?
Yes, while analyzing your audience
