BUS 209 Quiz 3.5-12

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What time span is considered​ "social media prime​ time"?

12 p.m. to 3 p.m.

Within​ _____ after an​ interview, send a​ thank-you message expressing your genuine appreciation for the time people took out of their busy schedules to meet with you.

24 hours

In which document would you use the​ "AIDA" pattern?

A sales message

What should you do if you are asked a question during or after a presentation that you cannot​ answer?

Admit you​ don't know the answer

Which of the following is NOT a design principle that consistently applies to all medium​ options?

Avoid bulleted or numbered lists

Which of the following is NOT a secondary​ source?

Encyclopedia

Which method of delivering a cover letter is NOT​ appropriate?

Facebook post

Which of the following is an example of an analytical​ report?

Feasibility report

Which is NOT a benefit offered by having a​ question-and-answer (Q&A) session during a​ presentation?

Getting a promotion

Which of the following is the most appropriate way to withdraw from a job search after accepting another​ offer?

Make a telephone call to the hiring manager you met previously

In the opening sentence of a solicited cover letter​, how could you gain the​ reader's attention?

Name the job that you are applying for

Which is something you should NOT do as the author of social media content for your​ company?

Present your personal recommendations as the​ company's

Which of the following psychological needs do investment companies typically use to appeal to their​ audience's emotions in a persuasive​ message?

Safety

Which is NOT something a company that produces organic snack products could use to build a successful presence on​ Pinterest?

Sales reports

Which applicant is the functional​ résumé style best suited​ for?

Students who have just graduated

Who or what is a primary​ audience?

The person to whom the message is addressed

Which sentence is written using passive​ voice?

The report was finished late.

What common mistake do presenters often make in organizing presentation​ content?

They let the information dictate the organization

A chronological résumé is best suited for which type of​ applicants?

Those who have extensive work experience in the specified field

If your audience will need to take notes during your slide​ presentation, what kind of format should you choose for a​ handout?

Three miniature slides per page with lines to the right of each

Which of the following is an appropriate guideline for your company to adopt as an example of professional social media​ behavior?

To protect our business​ interests, never disclose the​ company's proprietary information.

Which of the following is an example of an​ interesting, effective blog​ headline?

Top 10 Hiring Secrets

Many techniques can help businesses respond effectively to​ customers' questions or concerns communicated through social media. Which of the following is NOT one of​ them?

Use a standard corporate reply

Which guidelines should you use to prepare a document for readers who are NOT native English​ speakers?

Use consistent terminology

What is the best way to integrate data displays into your​ report?

Use text to explain what the audience is seeing

Which is NOT an example of primary research regularly used in the business​ world?

Viewing an industry​ expert's podcast

During which type of interview would you Skype with a potential​ employer?

Virtual interview

Which sentence is the most​ concise, having eliminated wordy phrases and obvious​ fillers?

We approve your request to leave early tomorrow.

Which of the following replies to a negative post has research shown social media audiences respond best​ to?

We are sorry that the copy machine did not work as​ you'd hoped, and thank you for taking the time to notify us.

Which kind of survey medium would you use if you did not want to enter data​ manually?

Web

In which situation would you use the indirect approach to organize a​ bad-news message?

When the audience will be surprised by the news

Which sentence is an example of​ concession?

While moving to a new floor is​ difficult, the additional space will allow the growth this company urgently needs.

Which of the following strategy questions would you ask when determining your social media​ goals?

Why is your company communicating by social​ media?

If you need to provide a product demonstration during your​ presentation, you should use​ ____.

a prop

The body paragraph of your cover letter should​ _____.

demonstrate specific skills that qualify you for this particular position

Because you will have only a few minutes with a recruiter at a career​ fair, you should do all of the following EXCEPT​ _____.

negotiating a higher starting salary

When you analyze and fully understand the need your proposal​ meets, you understand its​ ______.

purpose

An appropriate way to close an unsolicited proposal is to​ _____.

request a meeting

A persuasive proposal should always​ ___ in its conclusion.

request a response

The most efficient and useful way to organize your research is by​ _____.

research question

The best way to ensure that your audience understands the bad news is to​ _____.

state it clearly

​Typically, _____after an​ interview, it is appropriate for you to inquire about the status of the position and communicate your continued interest.

two weeks

Which three combined elements make up the identifying information commonly found on a​ report's title page or​ cover?

​Author, date, report title

What is content​ marketing?

Communicating with your customers and prospects without selling

Where do you place the bad news in a letter using the indirect​ approach?

In the body​ paragraph, after the reasons

Which feature below is NOT something all slide decks​ include?

An executive summary

Which elements belong in a routine​ request's conclusion?

An expression of gratitude and a call for action

In report​ writing, what do you call a​ stand-alone graphic that combines multiple representations of data to provide a complete​ picture?

An infographic

Which type of information listed below does NOT fall into the​ "anecdotal evidence"​ category?

An online survey response

In which country is it typical for businesspeople to begin proposing and negotiating an agreement with conversations where both parties can learn more about what the other values and​ needs?

China

Which of the following is NOT a technique designed to encourage audience participation through​ comments, subscriptions, and sharing on your​ business's blog?

Deemphasizing the comment box

Which of these websites​ won't help you research international business and communication​ practices?

Google Translate

During which type of interview would you find yourself in a room with several applicants at the same​ time?

Group interview

Which is NOT a feature of a report​ deck?

Heavy visuals with minimal text

What is one thing you need to do in a response to an unsolicited proposal that you​ wouldn't in a solicited​ proposal?

Identify that a problem or opportunity exists

Which is NOT part of a​ sound, social media crisis management​ plan?

Ignore the bad news

Which is NOT an example of a data​ graphic?

Illustration

Which of the following does NOT belong in your​ presentation's closing?

Illustrations of your expertise

When is it acceptable for your presentation to include a photo found on the​ Internet?

Only when you cite the source on the slide

What is the most common format for online distribution of​ reports?

PDF

Which of the formats below is most appropriate for an external​ proposal?

Presentation

Which of the following is NOT a heading typically included in a work​ plan?

Project History

Which of the following would NOT establish your​ proposal's credibility?

Providing a detailed timeline

Which question from this list would you typically NOT ask when analyzing your report​ audience?

When does my audience need this​ report?

Which communication medium would you use to tell an employee that she got a lower bonus than​ projected?

​Face-to-face

What is the main difference between an abstract and an executive​ summary?

An abstract is used for informational reports and an executive summary is used for analytical reports.

Which is NOT something​ you'd do during the composing stage of the report writing​ process?

Check for mechanical errors

Many interviewers ask candidates if they have any questions of their own. Which of the questions below would be an effective one for a candidate to​ ask?

Is there any reason why I might not be considered for the​ job?

How does a storyboard help you create an effective​ presentation?

It allows you to visualize presentation flow

Why is it a good idea to ask for feedback from colleagues about your​ document?

It shows you whether you have communicated effectively

Which country expects oral commitments to be enforced as strongly as those in​ writing?

Italy

What is one major disadvantage of an online​ survey?

Lower response rates

Which kind of survey medium projects a professional image that​ might, in​ turn, encourage higher participant​ response?

Mail

Which of the following is something word processing software CANNOT achieve for​ you?

Sentence clarity

In a proposal for​ action, stating which of the following would NOT help you make a strong business​ case?

Your expertise

Which is NOT an advantage of using cloud computing during your research​ phase?

Your information will automatically be filed logically

Sometimes your sales proposal serves as a sales​ contract, identifying all of the following terms EXCEPT​ ________.

Your profit margin

Which of the following is NOT something a behavioral question is designed to determine during an​ interview?

Your social media expertise

Begin analyzing your​ presentation's purpose with​ _____ in mind.

a specific outcome

Design your slides so that​ you'll be able to​ _____ if you are presenting virtually via computer.

direct the audience to slide content by pointing with your voice

In most business​ presentations, the main message should do all of these things EXCEPT​ ________.

give the audience reasons for the request

During a​ presentation, when you speak to people in the front of the​ room, _____.

maintain the same volume level so that everyone else can hear you

Reading from notes or a script you hold during a​ presentation_____.

makes you look like a novice

In a persuasive​ proposal, when you describe your solution to the​ audience's problem, you are identifying the​ audience's _____.

pain

Which country believes that contracts are always open for negotiating and merely indicate an interest in doing business instead of a firm​ commitment?

China

You create a survey instrument and decide to distribute it to the people in your office building because they are easy to access and you predict a better response rate. What kind of sample population have you​ chosen?

A convenience sample

A combined​ résumé fuses which two methods of​ organization?

Chronological and functional

Which document design feature below would NOT help your audience preview report​ contents?

A conclusion

Which is NOT a typical category used in meeting​ minutes?

Abstracts

After​ graduation, you are one unit short of an emphasis in business communication to accompany your​ Bachelor's degree in​ Economics, but you have no intention of completing it in the future. What is the proper way to record this situation on your​ résumé?

Bachelor of​ Arts, Economics

Which of the following is NOT a viable strategy to help you organize your​ research?

Back up your files so you​ don't lose valuable resources

Which type of buffer does the following sentence​ use? ​"Throughout 2014, organic produce availability in our area has​ declined, and our production has slowed​ considerably."

Background information

What type of survey question leads respondents to different topics depending on how they​ answer?

Branching

Which country considers gains in status and power to be more important than gains in​ profit?

Brazil

What is an elevator pitch designed to​ do?

Convey your value and start a deeper conversation with a potential employer

Which social media platform would you use to transmit concepts that need extra development and​ design?

Corporate blog

How do you remove clutter from a​ table?

Eliminate unnecessary gridlines

Which is an example of a credible detail that supports your point in a persuasive​ proposal?

Established by the shipment received​ yesterday, the unit cost will be​ $1.50.

Which sentence is an example of​ refutation?

Even if you use a different​ formula, the numbers​ won't reach quota because one branch is still underperforming.

How should you respond to a customer claim when the customer is at​ fault?

Explain the reasoning behind the policy and the refusal

In a​ proposal, where should you introduce the​ problem, need, or opportunity​ you'll address?

In the​ opening, as the introduction

Where do you place the bad news when using the direct​ approach?

In the​ opening, as the main idea

One way to convince an employer that you will be effective in an international work environment is to add a section called​ "_____" to your résumé.

International Expertise and Understanding

A link to a recipe using the product discussed on a blog is an example of which of the following ways companies are using social media to manage relationships with their​ customers?

Providing useful information that audiences want and need

Which​ country's culture dictates a​ formal, detailed,​ relationship-oriented thank you​ note?

Korea

Which communication medium would you use to prevent immediate discussion of the bad​ news?

Letter

Which graph is the best to use if you want to show changes over time to emphasize a​ trend?

Line chart

What form does an internal proposal usually​ take?

Memo

Which of the following is NOT a typical format used to communicate a sympathy​ message?

Memo

If you were trying to find a​ company's financial​ data, which search tool would be most​ successful?

Online business research site

Which is the best revision of the following sentence for use as a bullet point on a​ slide? ​"Thanks in part to our sales​ team's redoubled​ efforts, this​ quarter's profits have increased​ 51% from this same time last​ year."

Quarterly profits up​ 51%

Which technique could you use to capture your​ audience's attention in the opening of a​ presentation?

Recite a quote from an authority on your subject

Effective team leaders use which technique to influence attitudes and motivate people to make a commitment to a​ team?

Remind the team why the work is important

Which message below would require a detailed explanation for audience​ comprehension?

Request for software installation instructions

Fraudulent reviews are widespread​ online, often posted by businesses themselves. A recent study found that roughly​ 16% of which​ industry's reviews were​ fraudulent?

Restaurant

Which type of buffer does the following sentence​ use? ​ "We truly value the high quality of your​ product."

Thanks or compliments

How do you effectively subordinate bad​ news?

Use the passive voice

How should you dress for a formal​ presentation?

​Business-formal clothing

Which of the following sentences is an example of using the​ "you" perspective​ incorrectly?

You will need to make the required changes to your memo by​ 5:00 p.m.

Which sentence correctly adopts the​ "you" perspective?

Your parts will arrive on​ time, as you requested.

Which of the following is a​ cliché?

​Win-win situation

Where would you place the main idea in a routine message using the direct​ format?

As the opening sentence

In terms of logical​ fallacies, what is a false​ dilemma?

Asserting that only two choices​ exist, while ignoring other options

Which is NOT a persuasive technique typically found in a recommendation​ message?

Avoiding objections

Why should you avoid editing yourself during the drafting stage of the ACE​ process?

Because switching between drafting and revising is inefficient

Which is NOT a reason to be sensitive to a vendor when communicating bad news about performance​ problems?

Because you want them to lower their service fees

In which situation is the use of a blind carbon copy​ unethical?

Blind carbon copying a colleague on your sales negotiation emails to a vendor she will also deal with later

Which country does NOT allow​ Facebook, Twitter, or​ YouTube?

China

Which of these steps does NOT belong in a persuasive​ message's evaluation​ stage?

Consider what the​ message's secondary​ audiences' needs are

Experts suggest doing all of the following EXCEPT​ _____, as part of an effective corporate apology strategy.

Delaying announcement of the bad news

Which of the following is NOT a type of logical​ fallacy?

Fact refutation

Which type of buffer does the following sentence​ use? ​"I am pleased to inform you that part of your order will arrive earlier than​ promised."

Good news

What medium would you choose to communicate a persuasive message when you want to receive immediate feedback from several people in different offices and be able to alter your approach​ "on the​ fly," if​ necessary?

Group meeting

Which​ team-building technique are you using when you acknowledge a team​ member's contributions?

Helping others feel pride in their work

Which of these statements is true about the acronym​ "AIDA"?

Its components are useful in both solicited and unsolicited sales messages

Which of the following is NOT something you would examine during the evaluation stage of the ACE​ process?

Organization

Why has the production of paper documents by business increased​ yearly, despite the fact that we have moved to​ "paperless" offices?

People often print from the Web so they do not have to search for the page again

Which of the following is NOT an excessively negative word that you would want to eliminate from your​ bad-news message?

Perhaps

Which of the following techniques is NOT designed to remove​ writer's block?

Put strict time limits on your drafting stage

Which psychological principle of persuasion says that the fewer there are of​ things, the more people will want​ them?

Scarcity

Which of the following techniques of emotional appeal are particularly effective in creating a sense of desire in an audience reading an unsolicited sales​ message?

Social proof

What powerful tool shapes your evidence persuasively while actively engaging your​ audience?

Storytelling

Which of the following is the most professional and appropriate way of motivating your audience to comply with your persuasive request for a​ favor?

Stressing the benefits of doing it

In terms of logical​ fallacies, what is a false​ analogy?

Supporting an idea by comparing it to something that is not comparable

Which of the options below is the best way to incorporate persuasion into the team​ decision-making process?

Team members present the best case for their​ ideas, and the team critically evaluates the options

Which communication medium should you use to notify all employees quickly about a possible privacy breach in the​ company's payroll​ system?

Text message

Which of the sentences uses positive​ wording?

The committee will decide the new vacation policy today.

What does​ "tone" refer to when used in the evaluating stage of the ACE​ process?

The voice of the document

Which is an example of using neutral language to avoid blaming your audience in a​ bad-news message?

The warranty does not cover accidental breakage.

Which social media platform would you use to distribute interesting news to your followers in short​ bursts?

Twitter

Which communication medium would you use to give the public notice of a product​ recall?

Website

Which question would NOT be helpful to you in developing content for a​ bad-news message?

What medium should I use to deliver the bad​ news?

In which situation would you use the direct approach to organize a bad news​ message?

When the audience is unlikely to be angered by the news

Which of the following strategy questions would you ask when determining your social media​ audience?

Why will they want to interact online with your​ business?

Which of the following strategy questions would you ask when determining your social media​ contributors?

Will employees have access to participate in the​ company's posts?

One way of answering a behavioral interview question is called the​ "STAR" method. What does the​ "STAR" acronym stand​ for?

​Situation, Task,​ Action, and Result

Which of the sources below would NOT yield useful expert opinion or​ information?

​Well-known career​ sites, like Monster or Craigslist

Is it important to establish the scope of your research before you begin the research​ process?

​Yes, because it defines your research limits

To achieve clarity in​ writing, use​ ______.

​natural-sounding language

Texting is an ideal medium for​ _____.

​short, routine messages that require brief answers

To make your business blog the hub of your social media​ content, link all of the following to it EXCEPT your​ _____.

​year-end tax returns

Which of the following suggestions will NOT help you warm up effectively for your​ presentation?

Focus on the risks associated with your proposed idea

What format does a typical grant proposal​ take?

Formal report

What is a progress report designed to​ do?

Give your supervisor an update on the status of a longer project

What kind of stance is suggested to help you feel comfortable and control your body during the​ presentation?

Hands loose at your​ side, knees and elbows​ relaxed, weight balanced on both​ feet, shoulder-width apart

Analyzing key decision makers in your audience is critical. Which question below is NOT designed to yield helpful information about this​ audience?

How much time do you have to persuade key decision​ makers?

Which is NOT a question to ask yourself when assessing the accuracy of a​ source?

How old is the​ article?

Which sentence is an example of highlighting internal audience​ benefits?

If your proposal wins the​ contract, you will earn a​ 10% commission.

According to Eric​ Paley, the founder of a venture capital​ company, what type of report provides the most concise way to express an idea for discussion and decision​ making?

A report deck

Which of the following is NOT a topic suited for a business​ proposal?

A request for travel expense reimbursement

Which of the following does NOT need documentation in your​ report?

A table populated by data from a survey conducted by your company

What type of report is intended to educate its audience on a topic central to the​ company's business?

A white paper

Which of the following are NOT typically presented as a​ podcast?

A white paper

Which one of these sources would a professional audience find LEAST​ credible?

A Wikipedia entry

What is at the core of your professional​ brand?

A brand message

The opening paragraph of a solicited proposal should contain all of the following EXCEPT​ ________.

A call to action

All the questions below require a skillful answer to avoid the impression that you are being defensive or dismissive EXCEPT one. Which is​ it?

A question that asks you for an example

Which is an​ ethical, non-misleading way to display data in a​ graph?

Accurately display collected data

During which type of interview would you be expected to create a sample business​ email?

Action interview

Where is the main idea placed in an indirect request​ message?

After the details explaining the request

Which one of the​ "three A's" used to evaluate source credibility asks whether the information is still​ relevant?

Age

When should you record the information you need to prepare a reference​ list?

As you research

Which of the research categories below would NOT yield helpful background information about your​ topic?

Audience

If you have not heard from an employer​ _____ after the application submission​ deadline, it is appropriate to contact​ him/her to inquire about your application status.

seven to ten days

What is the key to writing an effective proposal in response to an​ RFP?

Creating and adhering to a checklist of requirements

Which of the following is NOT a main goal of your​ presentation's opening?

Describe audience benefits

Which of the following should you NOT do in the closing paragraph of your cover​ letter?

Describe your​ job-specific skills.

Which of the following is NOT a good way to soften the bad​ news?

Describing the bad news in great detail

Within the research​ context, which is true of​ observation?

Direct observation of actual behavior yields more accurate results

All of the following are pieces of advice for creating a proposal that demonstrates integrity EXCEPT​ ________.

Do not make your product comparisons factual or unbiased

Which is NOT something you would ask when assessing your document for proper​ content?

Does the document contain any typographical​ errors?

In terms of logical​ fallacies, what is a hasty​ generalization?

Drawing a conclusion from a sample that is either too small or does not represent the larger population

Which of the following is NOT something your professional network can do for​ you?

Earn an​ employer's respect during an interview

Which communication medium would you use to send bad news to employees in your​ company's South American and European branches​ simultaneously?

Email

How can you organize the middle of the presentation so it will be easy to​ understand?

Emphasize points that are meaningful to the​ audience, limit the number of key​ points, and organize using recognizable patterns

Imagine your research question is​ "What is the sales history for our​ product?" What type of research activity would you conduct to find the​ answer?

Interview the sales department

Which of the following is NOT a tertiary​ source?

Journal

What number of characters per Facebook post is recommended to maximize positive audience​ interaction?

Less than 40

Which of the following is NOT a typical format used to communicate an​ "FYI" message?

Memo

Which report medium would you choose to communicate a report that is informal but contains sensitive information for employee eyes​ only?

Memo

Since a formal proposal is structured like a formal​ report, which of the following would NOT be​ included?

Memo heading

Which is NOT an example of a routine​ communication?

Memo persuading the adoption of a new policy

What is the recommended number of daily Facebook posts for businesses interested in tapping into that​ market?

One to five

Which is NOT a category of common writing errors addressed in the revising stage of the ACE​ process?

Outlining

During which type of interview would you find yourself alone in a room with a search​ committee?

Panel interview

Which is NOT a criterion that decision makers can use to judge the validity of a feasibility​ report's proposal?

Report page length

Which of the following is a deep web​ portal?

Science.gov

A​ non-competitive, solicited sales proposal that contains contractual information but no persuasive sales content is called a​ _____.

statement of work

Experts argue that you can influence​ people's behavior through a social media strategy that combines which three​ factors?

​Motivation, triggers, and ability

Which of the following psychological needs do charities typically use to appeal to their​ audience's emotions in a persuasive​ message?

​Self-esteem

Which of the following is NOT a characteristic of effective social media​ content?

​Self-promotional

Which of the following is NOT a topic your audience expects to be covered in a​ proposal's cover​ letter?

Why you chose the medium you did

Which of the following will​ proposal-writing software NOT do for​ you?

Write perfect content

If you need to communicate complex material that must be examined carefully during your​ presentation, you should use​ ____.

a slide deck

When writing a trip​ report, it is best to organize it by​ _____.

describing the results of the trip

It is now generally accepted that listeners can retain​ _____ separate pieces of information in their​ short-term memory before losing the important parts.

four or five

You can help the audience find your business on Twitter​ by_____.

incorporating keywords and phrases strategically

Which type of persuasive message would you use to convince a seller that its return policy should NOT apply in your​ situation?

A customer claim

Which technology below does NOT help you simplify the task of scheduling a meeting with many​ participants?

Email

Which type of buffer does the following sentence​ use? ​ "We understand the pressures farmers are under to make a profit with higher​ costs, so I know a request to renegotiate your sales price might seem​ insensitive."

Empathy with audience

Which type of evidence should you avoid using in an argument that supports your persuasive​ message?

Engineered statistics

What should you NOT do in the close of a​ bad-news message?

Explain the bad news

Which social media platform would you use for longer messages to your followers about new products or​ services?

Facebook

In terms of logical​ fallacies, what is a red​ herring?

Focusing on an irrelevant issue to draw attention away from a central issue

Which sentence uses concrete​ language?

Please leave the Cleveland travel report on my desk no later than​ 5:00 p.m.

Which technique below does NOT help create​ audience-friendly instructions?

Position the explanation before the action

Which is NOT a benefit of sending a​ "For-your-information" message?

Producing appreciation from a colleague who has experienced a loss

How do you diplomatically reject a team​ member's idea while maintaining goodwill and ensuring that the person will continue to contribute in future​ projects?

Provide a convincing explanation

What is the purpose of a confirmation​ message?

To acknowledge that you have received information

What is the purpose of sending your​ condolences?

To express compassion and understanding when someone experiences a loss

In which situation would you use a routine​ announcement?

To notify the public about a holiday sale

Which sentence is an example of highlighting external audience benefits with the​ "you" perspective?

When you volunteer your​ time, you'll not only be helping the company meet community service goals but​ you'll also be helping​ local, at-risk youth.

Which of the following is NOT an event that you would write a congratulatory message​ about?

Your finding a website a colleague has been searching for

You can build credibility with your audience by providing key credentials. Which of the following is NOT an example of such a​ credential?

Your salary level

Designing your message to address the needs of your primary audience includes all of the following considerations EXCEPT​ ________.

what medium you will use to send the proposal

Which message below is NOT typically found in the​ "goodwill" category?

​Bad-news message

Which kind of message expresses appreciation when someone has done something nice for​ you?

​Thank-you message

What are the components of the​ three-part formula designed to create goodwill when a customer​ complains?

​Understanding, apology, solution

Should a company take responsibility for mistakes or​ problems?

​Yes, because doing so will preserve credibility and goodwill

Should cultural differences be considered as part of the ACE​ process?

​Yes, while analyzing your audience


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