BUS311 Chapter 4

The purpose of a​ ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser. - digital signpost - digital sweet spot - product identifier - product notation - digital watermark

digital watermark

In the​ ________ pricing​ model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement. - ​click-rate - ​time-on-site - ​user-based - clickstream - ​pay-per-click

pay-per-click

By allowing customers to state the price they are willing to pay for a product or​ service, some companies utilize the​ ________ business model over the Web. - reverse pricing - reintermediation - ​menu-driven pricing - mass customization - disintermediation

reverse pricing

A service provided on a mobile device that provides the ability to see another​ person's location is called the​ _______ location-based service. - mapping - tracking - location - navigation - None of these terms describes the service that provides the ability to see another​ person's location on a mobile device.

tracking

Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud​ indicators, such as​ _______. - misspellings in shipping​ and/or billing addresses - meaningless email addresses - multiple orders on the same credit card in a short time period - larger than normal transaction size - All of the statements are valid fraud indicators

All of the statements are valid fraud indicators

Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a​ purchase? - Lengthy checkout procedures - Comparison shopping on other sites - Impatience - Concerns about security - All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing.

All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing.

An example of social commerce​ is: - individuals selling products to other individuals. - receiving recommendations on what other shoppers with similar tastes have viewed or purchased. - joining a group buying site to use the network effect to get better deals. - forming buying​ co-ops in order to purchase goods at wholesale prices. - All of these statements are examples of social commerce.

All of these statements are examples of social commerce.

Businesses that sell goods electronically in cyberspace with no physical store locations are typically called​ _______ companies. ​- click-only - pure play - virtual - All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location. - None of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.

All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.

Which of the following is NOT a form of Internet​ marketing? - ​E-mail marketing - Mobile marketing - Billboard displays - Display ads - Search marketing

Billboard displays

Which of the following is NOT an advantage of​ e-tailing over traditional​ brick-and-mortar retailing? - The ability to offer a virtually unlimited number and variety of products. - Customers find it more comfortable to shop and easier to return unwanted items. - There is more effective price competitiveness. - Customers can more easily comparison shop. - Widespread online presence allows more effective ways to compete for customers.

Customers find it more comfortable to shop and easier to return unwanted items

Which of the following factors is NOT a limitation on​ consumer-to-consumer e-commerce? - Increased potential of fraud - Limited quality control - More widely available buyers and sellers - Uncertainly about payment methods - All of these factors are limitations on​ consumer-to-consumer e-commerce.

More widely available buyers and sellers

By monitoring the​ _________, Web site owners can learn which pages receive single views and do not cause visitors to stay at the site. - exit rate - viewing rate - conversion rate - bounce rate - visit length

bounce rate

Companies such as Barnes​ & Noble that conduct business online plus operate physical stores are called​ _________ companies. ​- brick-and-click - ​click-only - ​brick-and-mortar - pure play - virtual

brick-and-click

The form of​ e-commerce that is the largest in terms of sales dollar volume is​ _______ e-commerce. ​- consumer-to-business (C2B) - ​consumer-to-consumer (C2C) - ​business-to-consumer (B2C) - ​business-to-business (B2B) - None of the above statements correctly identifies the largest form of​ e-commerce in terms of sales dollar volume.

business-to-business (B2B)

When consumers purchase goods from a​ business, the transaction is termed​ ______ e-commerce. ​- business-to-business (B2B) - ​consumer-to-consumer (C2C) - ​consumer-to-business (C2B) - ​business-to-consumer (B2C) - None of these statements correctly describes the purchasing of goods from a business by consumers.

business-to-consumer (B2C)

When a person purchases an item from another person via​ eBay, we have​ a(n) ______ transaction. - ​consumer-to-consumer (C2C) - ​consumer-to-business (C2B) - ​business-to-consumer (B2C) - ​business-to-business (B2B) - None of the above statements describes the type of​ e-commerce involving one person selling to another over the Internet.

consumer-to-consumer (C2C)

Buying and selling on the Web has disrupted many industries due to​ ______, the elimination of the need for a middleman. - disintermediation - reintermediation - reverse pricing - ​menu-driven pricing - mass customization

disintermediation

The exchange of​ goods, services, and money between firms and​ customers, supported by the​ Internet, is termed​ _________. - Web exchanges - business applications - transaction processing - ​e-commerce - business intelligence

e-commerce

In order to improve their Web​ sites, companies should track the​ _______, which is the percentage of visitors who leave the Web site after viewing that page. - conversion rate - bounce rate - viewing rate - exit rate - visit length

exit rate

When a governmental agency uses​ e-procurement to obtain needed materials from​ suppliers, it is engaging in​ ________ e-commerce. ​- government-to-citizen (G2C) ​- government-to-business (G2B) ​- government-to-government (G2G) - ​business-to-business (B2B) - None of the above statements identifies the type of​ e-commerce when a governmental agency uses​ e-procurement to obtain needed materials from suppliers.

government-to-business (G2B)

When​ e-tailers can cater to niche markets in addition to​ (or instead​ of) selling purely mainstream​ products, they are said to be utilizing the concept of the​ _______. - niche segments - outliers - long tails - anomalies - mass market

long tails

A business model enabled by Web technologies is that of​ _______, in which firms tailor products and services to a​ customer's particular needs on a large scale. - disintermediation - ​menu-driven pricing - reintermediation - reverse pricing - mass customization

mass customization

An advantage of the​ click-only e-commerce strategy​ is: - less need to enhance technologies. - the higher prices can be charged because customers do not price compare. - reduced competitive pressures. - ​rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided. - the lower variety of product offerings are needed.

rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided.

If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from​ Amazon, the person is engaging in the practice of​ ________. - joining a​ co-operative buying club - showrooming - exploratory shopping - using a buying group - physical shopping

showrooming

A critical aspect of Web site design is that of​ _______, which refers to characteristics that influence the​ site's security and performance. - structural firmness - functional convenience - functional strength - representational delight - structural enhancement

structural firmness