BUS311 Chapter 4
The purpose of a ________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser. - digital signpost - digital sweet spot - product identifier - product notation - digital watermark
digital watermark
In the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement. - click-rate - time-on-site - user-based - clickstream - pay-per-click
pay-per-click
By allowing customers to state the price they are willing to pay for a product or service, some companies utilize the ________ business model over the Web. - reverse pricing - reintermediation - menu-driven pricing - mass customization - disintermediation
reverse pricing
A service provided on a mobile device that provides the ability to see another person's location is called the _______ location-based service. - mapping - tracking - location - navigation - None of these terms describes the service that provides the ability to see another person's location on a mobile device.
tracking
Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as _______. - misspellings in shipping and/or billing addresses - meaningless email addresses - multiple orders on the same credit card in a short time period - larger than normal transaction size - All of the statements are valid fraud indicators
All of the statements are valid fraud indicators
Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a purchase? - Lengthy checkout procedures - Comparison shopping on other sites - Impatience - Concerns about security - All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing.
All of these are factors in online shoppers deciding to abandon their shopping carts without purchasing.
An example of social commerce is: - individuals selling products to other individuals. - receiving recommendations on what other shoppers with similar tastes have viewed or purchased. - joining a group buying site to use the network effect to get better deals. - forming buying co-ops in order to purchase goods at wholesale prices. - All of these statements are examples of social commerce.
All of these statements are examples of social commerce.
Businesses that sell goods electronically in cyberspace with no physical store locations are typically called _______ companies. - click-only - pure play - virtual - All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location. - None of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.
All of these terms accurately describe businesses that sell goods electronically in cyberspace with no physical store location.
Which of the following is NOT a form of Internet marketing? - E-mail marketing - Mobile marketing - Billboard displays - Display ads - Search marketing
Billboard displays
Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing? - The ability to offer a virtually unlimited number and variety of products. - Customers find it more comfortable to shop and easier to return unwanted items. - There is more effective price competitiveness. - Customers can more easily comparison shop. - Widespread online presence allows more effective ways to compete for customers.
Customers find it more comfortable to shop and easier to return unwanted items
Which of the following factors is NOT a limitation on consumer-to-consumer e-commerce? - Increased potential of fraud - Limited quality control - More widely available buyers and sellers - Uncertainly about payment methods - All of these factors are limitations on consumer-to-consumer e-commerce.
More widely available buyers and sellers
By monitoring the _________, Web site owners can learn which pages receive single views and do not cause visitors to stay at the site. - exit rate - viewing rate - conversion rate - bounce rate - visit length
bounce rate
Companies such as Barnes & Noble that conduct business online plus operate physical stores are called _________ companies. - brick-and-click - click-only - brick-and-mortar - pure play - virtual
brick-and-click
The form of e-commerce that is the largest in terms of sales dollar volume is _______ e-commerce. - consumer-to-business (C2B) - consumer-to-consumer (C2C) - business-to-consumer (B2C) - business-to-business (B2B) - None of the above statements correctly identifies the largest form of e-commerce in terms of sales dollar volume.
business-to-business (B2B)
When consumers purchase goods from a business, the transaction is termed ______ e-commerce. - business-to-business (B2B) - consumer-to-consumer (C2C) - consumer-to-business (C2B) - business-to-consumer (B2C) - None of these statements correctly describes the purchasing of goods from a business by consumers.
business-to-consumer (B2C)
When a person purchases an item from another person via eBay, we have a(n) ______ transaction. - consumer-to-consumer (C2C) - consumer-to-business (C2B) - business-to-consumer (B2C) - business-to-business (B2B) - None of the above statements describes the type of e-commerce involving one person selling to another over the Internet.
consumer-to-consumer (C2C)
Buying and selling on the Web has disrupted many industries due to ______, the elimination of the need for a middleman. - disintermediation - reintermediation - reverse pricing - menu-driven pricing - mass customization
disintermediation
The exchange of goods, services, and money between firms and customers, supported by the Internet, is termed _________. - Web exchanges - business applications - transaction processing - e-commerce - business intelligence
e-commerce
In order to improve their Web sites, companies should track the _______, which is the percentage of visitors who leave the Web site after viewing that page. - conversion rate - bounce rate - viewing rate - exit rate - visit length
exit rate
When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in ________ e-commerce. - government-to-citizen (G2C) - government-to-business (G2B) - government-to-government (G2G) - business-to-business (B2B) - None of the above statements identifies the type of e-commerce when a governmental agency uses e-procurement to obtain needed materials from suppliers.
government-to-business (G2B)
When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the _______. - niche segments - outliers - long tails - anomalies - mass market
long tails
A business model enabled by Web technologies is that of _______, in which firms tailor products and services to a customer's particular needs on a large scale. - disintermediation - menu-driven pricing - reintermediation - reverse pricing - mass customization
mass customization
An advantage of the click-only e-commerce strategy is: - less need to enhance technologies. - the higher prices can be charged because customers do not price compare. - reduced competitive pressures. - rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided. - the lower variety of product offerings are needed.
rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided.
If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of ________. - joining a co-operative buying club - showrooming - exploratory shopping - using a buying group - physical shopping
showrooming
A critical aspect of Web site design is that of _______, which refers to characteristics that influence the site's security and performance. - structural firmness - functional convenience - functional strength - representational delight - structural enhancement
structural firmness