BUS610-CH7
The Facebook Feed includes all of the following except:
Likes. status updates. Tweets. (correct) app activity.
Which of the following is most similar to Pinterest?
LinkedIn Instagram (correct) Tumblr YouTube
All of the following are Pinterest marketing tools except:
Promoted Pins. Rich Pins. Promoted Accounts. (correct) Brand pages.
Which of the following is another term for amplification?
Reach (correct) impressions conversation rate conversion ratio
Influencer marketing is a method of generating engagement.
True
TikTok does not sell display ads.
True
Which of the following is a social network site that allows users to send and receive 280-character messages, as well as news articles, photos, and videos?
Twitter (correct) Facebook Pinterest Instagram
Which of the following Twitter marketing tools enables marketers to show video ads that run prior to or during premium video content?
Twitter Amplify (correct) Twitter Live Twitter Cards Twitter Takeover
How much time a month does the average U.S. adult spend on TikTok?
about 10 hours about 12 hours about 22 hours (correct) about 2 hours
In 2022, U.S. adults overall are expected to average about how many hours a month on all social networks combined?
100 50 25 60 (correct)
Companies are not permitted to collect personal information from children under the age of ________ without parental consent.
15 13 (correct) 18 8
In which year did spending on mobile marketing first exceed the amount spent on desktop/laptop marketing?
2016
Which of the following has been a leader in enabling augmented reality for mobile marketing?
Apple Snapchat (correct) Twitter Google
Twitter Follower Ads enabled advertisers to move their hashtags to the top of a user's Timeline or Trends List.
False
Which of the following dominates the local mobile search market?
Google (correct) Meta Apple Twitter
Encouraging users to click a Like button is an example of which step in the social marketing process?
community Amplification (correct) brand strength fan acquisition
Which of the following is the leading platform for influencer marketing spending?
Facebook Instagram (correct) Twitter TikTok
ExchangeHunterJumper.com's social media presence on which of the following platforms was hacked and shut down?
Facebook (correct) Instagram Pinterest YouTube
All of the following marketing tools on Facebook require payment except:
Facebook Watch. Sponsored Messages. Instant Experience Ads. Brand Pages (correct)
Which online marketing platform generates the most advertising revenues?
social mobile local location-based mobile local (correct)
Which of the following refers to those forms of social sharing that occur off the major social networks, through alternative communication tools?
social density amplification engagement dark social (correct)
Which of the following statements about COPPA is not true?
The largest fine levied by the FTC under COPPA as of 2022 was against Google and YouTube. COPPA provides that companies are not permitted to use personal information collected from children under 13 years of age without the verifiable prior consent of their parents. COPPA is not applicable to Internet of Thing (IoT) devices. (correct) COPPA can only be enforced by the Federal Trade Commission.
Which of the following is not true about mobile marketing?
The top three mobile advertising platforms, ranked in terms of mobile advertising revenue, are Google/YouTube, Meta, and Twitter. (correct) Spending on mobile marketing is growing much more rapidly than spending on advertising aimed at desktop computers. In 2022, mobile marketing expenditures are expected to account for more than two-thirds of all spending on online marketing By 2026, spending on mobile marketing is expected to be three times as much as spending on desktop marketing.
Eddystone is an open-source standard for beacon technology.
True
Which of the following is not a true statement about the FTC's Endorsement Guides?
The Guidelines require the endorser fully disclose a material connection between themselves and the brand. A brand is not liable for false or unsubstantiated statements made by an endorser. The FTC has proposed amendments to the Guides that would expand the definition of endorsement to include a social media user tagging a brand in a post. The Guidelines require that the endorser be an actual user of the product. (correct)
