BUSI - Ch. 12 (Distributing and Promoting Products and Services)

Public relations departments:

- furnish company speakers for - business and civic clubs - write press releases - encourage employees to take active roles in community organizations - write speeches for corporate officers

Marketing intermediaries

Within the distribution channel, retailers and wholesalers are called:

What is the final step in the selling process?

following up on sales

Broker

go-betweens that bring buyers and sellers together.

Advertising medium

A method of communication that you choose for telling about your product (direct mail, newspapers, tv, magazine)

How do distribution channels improve product distribution?

Distribution channels reduce the number of transactions needed to get the product from the manufacturer to the consumer

Distribution

The efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers.

The first step in the selling process is to:

prospect and qualifying

Industrial and Consumer

two types of distribution channels