business ch 15

manufacturer's agents or sales agents

Agents who represent producers

Direct Marketing

Any activity that directly links manufacturers or intermediaries with ultimate customers.

Direct Selling

Selling goods and services to customers in their homes or workplaces.

channel of distribution

consists of a whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers

supply chains

consists of all the linked activities various organizations must perform to move goods and services from the sources of raw materials to ultimate consumers

possession utility

doing whatever is necessary to transfer ownership from one party to another, including providing credit

Rack jobbers

furnish racks or shelves full of merchandise, like music, toys, hosiery, and health and beauty aids, to retailers. They display the products and sell them on consignment

Merchant wholesalers

independently owned firms that take title to the goods they handle

Logistics

is the planning, implementing, and controlling of the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit, supply chains mjust use logistics

Exclusive distribution

is the use of only one retail outlet in a given geographic area

Agents/brokers

marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods

wholesaler

marketing intermediary that sells to other organizations, such as retailers, manufacturers, and hospitals

contractual systems

members are bound to cooperate through contractual agreements (franchiese systems, wholesaler-sponsered chains, retailer cooperatives)

corporate systems

one firm owns all the organizations in the channel of distribution

information utility

opening two-way flows of information between marketing participants

Selective distribution

uses only a preferred group of the available retailers in an area

administered systems

producers manage all the marketing functions at the retail level

Form Utility

producers provide the form, make how you want it

service utility

providing fast, friendly service during and after the sale and by teaching customers how to best use products over time.

Intensive distribution

puts products into as many retail outlets as possible, including vending machines

Cash-and-carry wholesalers

serve mostly smaller retailers with a limited assortment of products

Drop shippers

solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer.

marketing intermediaries

(once called middlemen) are organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C).called intermediaries because they're in the middle of a series of organizations that join together to help distribute goods from producers to consumers

Reverse logistics

brings goods back to the manufacturer because of defects or for recycling materials

Inbound logistics

brings raw materials, packaging, other goods and services, and information from suppliers to producers.

Utility

is the want-satisfying ability, or value, that organizations add to goods or services by making them more useful or accessible to consumers than they were before.

time utility

making products available when consumers need them

Outbound logistics

manages the flow of finished products and information to business buyers and ultimately to consumers like you and me

place utility

placing products where people want them

Materials handling

the movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations

Telemarketing

the sale of goods and services by telephone

Third-party logistics

the use of outside firms to help move goods from here to there