business ch 15
manufacturer's agents or sales agents
Agents who represent producers
Direct Marketing
Any activity that directly links manufacturers or intermediaries with ultimate customers.
Direct Selling
Selling goods and services to customers in their homes or workplaces.
channel of distribution
consists of a whole set of marketing intermediaries, such as agents, brokers, wholesalers, and retailers, that join together to transport and store goods in their path (or channel) from producers to consumers
supply chains
consists of all the linked activities various organizations must perform to move goods and services from the sources of raw materials to ultimate consumers
possession utility
doing whatever is necessary to transfer ownership from one party to another, including providing credit
Rack jobbers
furnish racks or shelves full of merchandise, like music, toys, hosiery, and health and beauty aids, to retailers. They display the products and sell them on consignment
Merchant wholesalers
independently owned firms that take title to the goods they handle
Logistics
is the planning, implementing, and controlling of the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit, supply chains mjust use logistics
Exclusive distribution
is the use of only one retail outlet in a given geographic area
Agents/brokers
marketing intermediaries who bring buyers and sellers together and assist in negotiating an exchange but don't take title to the goods
wholesaler
marketing intermediary that sells to other organizations, such as retailers, manufacturers, and hospitals
contractual systems
members are bound to cooperate through contractual agreements (franchiese systems, wholesaler-sponsered chains, retailer cooperatives)
corporate systems
one firm owns all the organizations in the channel of distribution
information utility
opening two-way flows of information between marketing participants
Selective distribution
uses only a preferred group of the available retailers in an area
administered systems
producers manage all the marketing functions at the retail level
Form Utility
producers provide the form, make how you want it
service utility
providing fast, friendly service during and after the sale and by teaching customers how to best use products over time.
Intensive distribution
puts products into as many retail outlets as possible, including vending machines
Cash-and-carry wholesalers
serve mostly smaller retailers with a limited assortment of products
Drop shippers
solicit orders from retailers and other wholesalers and have the merchandise shipped directly from a producer to a buyer.
marketing intermediaries
(once called middlemen) are organizations that assist in moving goods and services from producers to businesses (B2B) and from businesses to consumers (B2C).called intermediaries because they're in the middle of a series of organizations that join together to help distribute goods from producers to consumers
Reverse logistics
brings goods back to the manufacturer because of defects or for recycling materials
Inbound logistics
brings raw materials, packaging, other goods and services, and information from suppliers to producers.
Utility
is the want-satisfying ability, or value, that organizations add to goods or services by making them more useful or accessible to consumers than they were before.
time utility
making products available when consumers need them
Outbound logistics
manages the flow of finished products and information to business buyers and ultimately to consumers like you and me
place utility
placing products where people want them
Materials handling
the movement of goods within a warehouse, from warehouses to the factory floor, and from the factory floor to various workstations
Telemarketing
the sale of goods and services by telephone
Third-party logistics
the use of outside firms to help move goods from here to there