business comm
Which of the following statements about casual operational messages is true?
They are used to communicate with outside parties, such as other companies. They use an indirect, sometimes roundabout communication style. They must be carefully worded and constructed. They are typically used to give quick responses to work needs.Correct They often resemble carefully scripted speeches.
Which of the following statements about handling difficult conversations is true?
They should be made in an accusatory tone so that the other person understands that they have done something wrong. They should be delivered separate from any good news to avoid confusing the other person. It is best to rush through them as quickly as possible. They should be delivered using facts, logic, and objectivity.Correct They should be done via email or text message whenever possible to reduce embarrassment for both parties.
A sales message that says customers who purchase a specific product will save money and time is using ________ benefits as a persuasive tool.
tangibleCorrect product extraneous supplemental scenario
Which of the following is an example of something that would affect a communicator's particular context in business communication?
the communicators degree in psychology
Deshaun has to write a complex and lengthy year-end report, which is due by the end of January. Which of the following computer tools will help Deshaun schedule time to work on this into every business day?
an electronic calendar
Which of the following is a form of internal-operational communication?
orders given by supervisors to employees
Pedro is planning a campaign that involves using social media to build his company's brand equity. Before doing this, he should check with his company's
CEO. hiring practices. blog. Facebook page. social media plan. correct
What often dominates a person's thinking when they have to convey a negative message to someone?
"I must say 'no' to this person."Correct "I need to use positive language." "I must disguise the negative message." "I need to be vulnerable." "I have to take the blame."
Which of the following sentences uses subordination?
Although we gave a polished presentation, the company chose to work with our competitors. Correct My boss is busy on Monday, but she could meet with you on Tuesday. The project has already been approved, so we can start work on Monday. Our managers will have their meeting tonight, and they will let us all know the results tomorrow. Do you want to start with last year's files, or would it make more sense to look at this year's files first?
Which of the following is an example of an internal-operational message?
An employee sends an email to a co-worker about a project.Correct A salesperson sends a quote to a potential client. An assistant creates a post on the company Facebook page. A company lawyer sends a cease and desist letter to another company. An advertising team runs an ad on television.
Which of the following is true of communication in organizations?
Communication-related activities occur in every niche of a company.
All except which of the following is a good way to economize on words?
Eliminate all modifying phrases. Correct Eliminate stock phrases. Avoid camouflaged verbs. Minimize the use of dummy subjects. Eliminate unnecessary repetition.
Which of the following statements about emails is true?
Emails should mostly use informal language in day-to-day business messages.
Which of the following statements about content marketing is true?
It avoids overt selling.Correct It is an aggressive sales tactic that demands immediate action. It is a strategy for writing effective proposals. It is done primarily through the use of direct mail marketing. It is the plan companies follow when doing Internet marketing.
Which of following statements is true about an organization's informal network?
It forms an infinitely complex structure linking the members of an organization to each other.
If you are trying to determine if a particular action is ethical, and you do so by considering what would happen if everyone in society engaged in that action, you are applying
Kantian ethics.Correct Aristotelian ethics. utilitarian ethics. Benthamite ethics. a code of conduct.
Which of the following statements about memos is true?
Memos are mostly used for communicating within an organization. Memos are currently more popular than emails. Memos have the same form as other communication forms. Memos are mostly used for communicating within an organization.Correct Memos are more formal than letters. Memos are currently the most widely used form of internal communication.
Which of the following is true about social media?
Messages on social media sites should be begin with the main point.
________ email allows marketers to tailor their message to customers and prevents spam.
Permission-basedCorrect Junk Sales Ad-hoc Group
Which of the following is true about personal communication?
Personal communication helps make and sustain the relationships upon which a business depends.
Which of the following statements about professionalism is true?
Professionalism goes beyond just being courteous, having good manners, and dressing appropriately.
Which of the following would be a good way to present a refusal to a customer's request for reimbursement?
Refunds are available only when the defective product has been returned. correct I regret to inform you that we must deny your request. I have to refuse your request. Because you failed to notify us in time, you request cannot be fulfilled. Refunds are only available to customers who return the defective item, which you have failed to do. Refunds are available only when the defective product has been returned. correct
Octavia is an executive overseeing the operations of a large office, and she writes a memo to employees that says, "You will be overjoyed to learn that we will be getting a new phone system next week." What mistake is Octavia making?
She is talking down to her readers.Correct She is being overly formal. She is using discriminatory language. She is blaming her readers. She is using unfamiliar jargon.
Which of the following is true about the formal network of an organization?
The formal network includes the lateral movement of information in an organization.
One difference between memos and letters is that memos
are initialed by the writer rather than signed.
Lata is writing a message to her boss. She has discovered a source for office supplies that carries name brands but whose prices are at least ten percent cheaper than their company's current supplier. She intends to open her message with a statement saying that she has found a way to save the company money. Lata's plan for her message is called the
direct order chronological order. direct order. cause-effect order. problem-solution order. indirect order.
The company Sandra works for manufactures computers, and her boss has asked her to lie at a meeting with investors about the cost of a new security feature being added to one of the computer lines. His reasoning is that the cost is minimal and the computers are not sufficiently secure without the new addition. Sandra, however, refuses to lie because it goes against her ethical principles and says she will instead explain why the cost is necessary in a way the investors will accept. Sandra is displaying
integrity.Correct restraint. game playing. typecasting. utilitarian ethics.
The different stages involved in the writing process are recursive. This implies that the stages are
interrelated and not linear.
Zebcon, a new company, wants to establish a business relationship with a raw material supplier, Kaymine Sol. Zebcon wants to make a positive impression on Kaymine Sol. Considering that this is the first time that Zebcon is interacting with Kaymine Sol., Zebcon should use a(n)
letter.
Eduardo is in the process of revising his document. He carefully reads through the document to check for errors in the content related to spelling, typography, punctuation, and grammar. In terms of the "levels of edit," Eduardo is _____ his document.
proofreading
Which product would most likely be sold to consumers primarily using an emotional appeal?
refrigerators gasoline industrial machinery medicine jewelry. correct
Which of the following should be your go-to approach when attempting to correct an unethical situation at a company?
restraint confrontation communication savvyCorrect whistle blowing Kantian ethics
Which of the following examples avoids gender bias?
sales asscoiate
The increased use of text messages, which prioritizes brevity, has resulted in
the use of many abbreviations and typed symbols for emotions.
Brianna is sending an external-informational message to preferred customers informing them of several new products that her company is selling. She wants to clearly convey what these products are as well as build good-will with the customers. Which of the following approaches would be most helpful?
(1) Thank them for being loyal customers; (2) explain the purpose of the message; (3) provide a bulleted list of the products; (4) end the message.Correct (1) Thank them for being loyal customers; (2) explain the purpose of the message; (3) summarize the products in a long paragraph; (4) end the message. (1) Thank them for being loyal customers; (2) provide a bulleted list of the products; (3) summarize the purpose of the message; (4) end the message. (1) Summarize the products in a long paragraph; (2) thank them for being loyal customers; (3) summarize the purpose of the message; (4) end the message. (1) Explain the purpose of the message; (2) thank them for being loyal customers; (3) provide a bulleted list of the products; (4) end the message.
Which of the following is true of back-channeling?
Back-channeling involves repeating what you think you heard.Correct Back-channeling is the process of using technologies to comment on and enhance presentations in real time. Back-channeling reduces a person's ability to focus their attention on an oral message. Back-channeling involves focusing on what is being said and reserving judgment. Back-channeling is one of the techniques associated with nonverbal communication.
Which of the following sentences uses mixed construction?
Geeta started the meeting by taking roll, then the minutes from the last meeting were read by her. Correct Most of our products are produced in our Nashville factory. I'm disappointed in the third quarter report, but I have high hopes for the fourth quarter. Our salespeople are some of the best in the business. Benji's presentation really impressed the investors, and I think they will agree to move forward.
Which of the following is the best second sentence for the letter?
Generous contributors like you will enable over 1,400 disadvantaged children to be treated by us this year. Awesome contributors like you will enable us to lend a helping hand to over 1,400 disadvantaged children this year. Generous contributors like you will enable us to provide assistance to over 1,400 disadvantaged youth. Generous contributors like you will enable us to treat over 1,400 disadvantaged children this year.Correct Generous contributors like you will enable us to have a positive affect on over 1,400 youth this year.
Which of the following statements about taking meeting minutes is true?
Group members rarely vote on whether to accept the minutes as they were recorded. Meeting minutes are more helpful for recalling rote discussions than contentious ones. The format of meeting minutes depends on the nature of the meeting, group preferences, and company requirements.Correct The person who takes the minutes always sends them to the people who attended the meeting. All meeting minutes should note unexcused absences but not excused ones.
Which of the following sentences is most likely to compromise the chance of a speedy claim adjustment?
I am disappointed with the service provided by your company.Correct Is there a solution to this issue? I would like a replacement for the product. What is the procedure for an adjustment grant? Are there any viable alternatives for the products in my order?
Which of the following statements about nonverbal communication is true?
It is used to supplement verbal communication as well as to convey meaning on its own.Correct It occurs only during face-to-face communication. It is relatively unimportant in our technology-dominated age. It includes the use of written text but not spoken words. It accounts for only a small part of the total message during a face-to-face conversation.
Which of the following statements about constructive feedback is true?
It often helps to build goodwill.Correct It should avoid asking for clarification. It is most effective when it is subjective. It is easy to make sure that it sounds completely neutral. It should be worded as "you statements."
Which of the following statements about informal writing is true?
It shares some of the qualities of casual writing.
Which of the following statements about receiving feedback is true?
Offer an apology even if you don't think you've done anything wrong. Respond to negative feedback by being honest about how much the comments hurt you. You can dismiss feedback from mind if the person delivered it poorly. Avoid thanking the person giving the feedback if it is negative. Take the opportunity to respond, especially if you feel the feedback is inaccurate or unfair.Correct
Which of the following is an accurate statement about proposals?
Proposals should use a content-marketing approach. Proposals can be given as oral presentations.Correct Solicited proposals are submitted without an official invitation to do so. Proposals tend to be more objective than reports. Unsolicited proposals avoid the techniques common to sales messages.
Which of the following statements best maintains goodwill while presenting bad news?
Sorry, can't do it. Best of luck getting a volunteer. I'm sure you will be able to find someone to volunteer. Keep trying. My sincere apologies for not being able to volunteer my services. Although I can't volunteer my services, I know someone who might be interested. I'll contact her and let you know.Correct Because of my tight schedule, I can't volunteer my time. You might have better luck hiring someone from Mavis, Ltd.
Which of the following best illustrates a favorable response message?
This is in response to your July 1 message, in which you had queries about Rajasthani Imports that required our attention. We received your July 1 message and are waiting for a favorable period to discuss Rajasthani Imports. Your July 1 message has been received, and our response is as follows. As you requested in your July 1 message, here is a summary of our experience with Rajasthani Imports.Correct We received your July 1 message today and will respond to it shortly.
Which of the following is the best way to say where to find additional information?
To find out more about the center, please visit our website at MHC.org.Correct Do not hesitate to visit MCH.org if more information is needed about the center. Further information about the center can be found at MCH.org. Please visit our website to view a plethora of additional information. If you would like to obtain further information about the center, please peruse our website at MCH.org.
Madison is writing an adjustment refusal to a customer whose blender broke after he put it in the dishwasher. Which of the following sentences would be appropriate for her closing?
You might be interested in our immersion blender, which has a detachable head that can be safely run through the dishwasher.Correct We regret that we must deny your request for a replacement blender. Surely you understand where I am coming from. You might be interested in our immersion blender, which has a detachable head that can be safely run through the dishwasher.Correct We hope that you will avoid this mistake in the future by reading the instructions. I apologize, but our company policies are very strict when it comes to replacing products ruined due to customer behavior.
A chain of parking garages recently offered customers the ability to pay for parking on their mobile phone instead of paying at an office or feeding a parking meter. This is an example of a business making use of the technology known as
a mobile application.
Luis's coffee company has to make a negative announcement to let customers know about an increase in the price of their drinks. Which of the following should Luis include in the announcement to help people feel better about the price increase?
a statement reminding readers that they will still get to enjoy exceptional service and quality coffee drinks made to orderCorrect a reminder that readers won't be able to find less-expensive coffee in any other coffee shop an apology for the company's decision and a statement of the company's hope that the readers will continue to be customers a statement that the rise in prices is due to customers who steal from the company by demanding remakes of drinks a statement that readers are welcome to get their coffee elsewhere if they believe the new prices are too high
When you have to leave a voice mail message, you must first identify yourself and then give
all the details of your message in list form. your number so that the recipient can call you back. the date and time of your call. a brief goodwill message. an overview of the message. correct
Courtesy can best be enhanced in business messages by
avoiding the use of first person (I, we) in the message. honestly spelling out any negative news in the first part of the message. including phrases like "you need," "you want," and "you should." adding a statement tailored to make the recipient feel appreciated.Correct using standard expressions of politeness.
To write a unified sentence, you should
be sure that all its parts contribute to one clear point. Correct be sure it has only one main clause. avoid the use of modifiers. be sure that it is not over eight words long. put only one piece of information in it.
Jamal has a tendency to blurt out the first thing that enters his head when he hears something upsetting or when he feels like a coworker is attacking him. This is holding him back from being promoted because his boss doesn't feel like he can trust Jamal to respond correctly in a critical client situation. In order to become a more ethical communicator and advance at work, Jamal needs to learn to
demonstrate ethical bravery. exhibit integrity. exercise restraint.Correct use ethical reasoning. show interest.
Choose the sentence problem that the following sentence best exemplifies: "Understanding the importance of our company's reputation for quality service, George called Ms. Marshall, the customer who complained, several times, but he never was able to reach her, so even though it is understandable that she is still upset, it is not really George's fault."
excessive information in one sentenceCorrect faulty parallelism dangling modifier incomplete construction unnecessary repetition
The production manager of a company writes a message to one of the company's suppliers regarding a revised quote for raw materials. This is a form of ______ communication.
external-operational
A dishwasher would most likely be sold to consumers using a(n) ________ appeal?
fictional subversive ethos logosCorrect pathos
Ronaldo is in the planning stage of writing a message. During which of the following steps in the planning process is he most likely to review the sales reports of the last three quarters?
gathering and collecting information determining goals analyzing the audience gathering and collecting information analyzing and organizing information choosing a form, channel, and format for the
The most appropriate beginning to a proposal, in general, is a statement that
identifies the writer's purpose and the reader's needs.Correct uses sensational words. places the writer at the center of the message. is open to multiple interpretations. emphasizes the we-viewpoint.
In which of the following cases will the indirect order of organizing information be most appropriate?
in an email apology to a customer for dispatching the wrong order in an email response approving an employee's leave request in a letter to a colleague requesting certain sales reports in an email sent to a supplier asking for raw materials in an email containing the weekly newsletter, which details the activities of the organization in an email apology to a customer for dispatching the wrong order
During a business lunch, Lucia talks to a possible client about movies. By doing this, Lucia is engaged in
paralanguage. conversational review. small talk.Correct organizational talk. constructive feedback.
To use the you-viewpoint ethically requires that the sender of the message
present a convincing perspective. clearly convey their feelings. avoid ever using "I" or "we." be sincerely interested in the recipient.Correct skillfully use "you" pronouns.
4d. Recommendation #4
sans serif font for headings and a serif font for the body text. sans serif font only. Correct serif font for headings and a sans serif font for the body text. serif font only. any combination of serif and sans serif fonts that is appropriate for the company image.
The CAN-SPAM Act requires businesses that send email sales messages to
send no more than one email per day. email only people who specifically signed up for emails. offer recipients the opportunity to opt out of further emails.Correct email people only during normal working hours. use only simple, plain language.
Recommendation 2: Ensure readability by placing content so that
the reader scans it across the top and down the left side of the page (F-pattern). Correct the reader scans it from the top left to the bottom center of the page and then from the top right to the bottom center of the page (V-pattern). the reader scans it by starting at the top left, scanning across to the top right, scanning diagonally to the bottom left, and then scanning across to the bottom right of the page (Z-pattern). the reader scans diagonally from the left side of the page and then returns to the top and scans from the top right to the bottom (X-pattern). the reader scans it vertically from the top center of the page to the bottom center of the page (the l-pattern).
Tania had to submit her report to four managers for review, and she is waiting for their replies. Because she is on a tight deadline, she wants to edit her report as each set of comments comes in, but she is reluctant to make permanent revisions because sometimes various managers make contradictory suggestions that she has to resolve. Which of the following features in Word will best allow Tania to keep a record of her edits as she works so that she can reject or change some of them later?
track changes
Which of the following is affected by the difference between monochronic and polychronic people?
use of space paralanguage body language written language use of time. correct
Fatima does not like the margins in her document, but she cannot remember how to change them. To solve this problem quickly, she should
use the help feature of the program.
Florian, a customer relations specialist at a clothing company, is writing a letter refusing a customer request to replace, free of charge, a box of shirts that the customer spilled ink on. Considering this, Florian should begin his letter
with a direct refusal. by suggesting that the customer's request is unreasonable. by pointing out that the customer caused the damage to the shirts. by apologizing to the customer, while offering no explanation or alternative. with a neutral and relevant buffer that sets up the discussion. correct
In which of the following situations is a formal style most likely to be appropriate?
writing a routine message to employees writing a handwritten message using email to communicate to a coworker writing a crisis response messageCorrect communicating with a person on a lower level than you
Which product would most likely be sold to consumers using an emotional appeal?
electric heaters flashlights clothes dryers dental floss sports cars. correct
Shawnell writes a cover letter in response to a job posting and ends it with the sentence "Thank you for your time and consideration." This sentence is an example of
specialized language. conversational language. a rubber stamp.Correct a salutation. formality.
Positive information can best be emphasized by including it in
the first statement of the middle paragraph. long, convoluted sentences. the last statement of the middle paragraph. dependent clauses or modifying phrases. the last statement of the last paragraph. Correct
Which of the following best illustrates the declining formality of letters?
the omission of old-fashioned salutations and the switch to more modern options
Which of the following constitutes an internal audience for a private sector organization?
the organization's senior management
Florian, a customer relations specialist at a clothing company, is writing a letter refusing a customer request to replace, free of charge, a box of shirts that the customer spilled ink on. Which of the following is the best way for Florian to begin his letter?
He should begin his letter with a direct refusal. He should begin his letter by suggesting that the customer's request is unreasonable. He should begin his letter by stating that the customer caused the damage to the shirts. He should begin his letter by apologizing to the customer, while offering no explanation or alternative. He should begin his letter with a buffer that sets up the discussion. Correct
A coworker has sent an email to Mahan asking him if he will take her on-call shift next Friday so she can go to a concert. Mahan has already made plans to take his wife out of town for her birthday, so he needs to refuse his coworker's request. In addition to presenting this bad news, which of the following should Mahan do?
He should write a buffer that hints at the bad news to come. He should explain why his wife's birthday is more important than going to a concert. He should present the reasons for the refusal at the beginning of the email. He should apologize profusely for denying the coworker's request. He should suggest contacting another coworker who might be able to take the on-call shift next Friday. Correct
Which of the following exemplifies the most appropriate way to ask for information in a routine inquiry message?
I had a problem accessing the office email from home yesterday. I am not sure if there is a way to access email on mobile devices. Would you please tell me how I can access email on my cell phone?Correct Many employees carry cell phones and would like to access office email on these devices. Hey, my name is Andrew. You may know I work for the sales team.
Which of the following sentences will be most effective in attracting attention in a routine inquiry?
I need your opinion. I am the IT manager at Quality Design, and I was wondering if you could send me some information. I have heard that your firm offers advertising services. Where can I locate the budgets and profit and loss statements from three years ago?Correct It is important that I know how to reach you on Friday.
Which of the following statements is true about ill-defined problems?
Ill-defined problems need to be tackled with research, analysis, creativity, and judgment.
Which of the following statements about reports and proposals is true?
Reports focus more on providing information in an orderly, useful form as opposed to proposals. Proposals make use of prefatory material, which is not used in reports. Reports use a direct pattern for organizing information while proposals use an indirect pattern. Proposals are intentionally persuasive while reports can be neutral in their approach.Correct Reports use the you-viewpoint, and proposals use the we-viewpoint.
Which of the following statements about you-viewpoints is true?
Taking a you-viewpoint always means de-emphasizing I, we, and our. Using the you-viewpoint means considering a communication situation from the recipient's perspective.Correct The you-viewpoint means using a uniform method to manage a recipient's response. The you-viewpoint should be applied only to the sentence level of writing. A message is never unethical if it uses the you-viewpoint.
Which of the following is the best opening sentence for the letter?
Thank you for supporting the Metropolitan Health Center. We appreciate your support of the Metropolitan Health Center. Thank you for your recent donation to support the Metropolitan Health Center. Thank you for your recent donation of $25 to support the Metropolitan Health Center. Correct We would like to thank you for your recent donation.
Which of the following is the best sentence about the kinds of projects the donations make possible?
Thanks to community support, we were able to double the capacity of our emergency room last year.Correct The enlargement to our emergency room was made possible by community support last year. The enlargement of our emergency room was made possible by community support last year. Thanks to community support, we were able to enlarge our emergency room. Thanks to community support, we were able to make our emergency room bigger last year.
Which example is an effective opening for a moderately formal internal-operational message?
The seminar should be a great experience. I'm making sure to be prepared. I am looking forward to the seminar next Friday. To be prepared for the seminar, be sure to do the following:Correct Our manager expects us to be prepared for the seminar. If you have questions, let me know. Hey, how are you doing? Looking forward to the seminar? Me too. Do the following to be prepared:
Which of the following statements about formal internal-operational messages is true?
They are usually written by assistants to summarize meeting minutes. They typically follow an indirect order. They frequently involve a sequence of steps or topics.Correct They are essentially the same thing as memos. They are typically written using more complicated, advanced language.
Maria wants to create another page for her company's website. Which of the following media channels would allow her to do this?
Twitter a blogCorrect YouTube Instagram podcasts
M Tech, a maker of cell phones, promised to release a brand new line of phones in January 2017. However, due to delays in research and development, in December 2016, M Tech is at least six months away from production. Which of the following closing statements should M Tech use in its negative announcement?
We are confident that our valued customers will enjoy our brand new line of phones.Correct We are deeply sorry for the disappointment caused by the delay in production of our new line of phones. Please note that our new range of phones will not be available for purchase until the middle of next year. We do hope that our valued customers will excuse the inconvenience caused to them. We know that this news has come as a shock to our customers.
Which of the following exemplifies the two effective choices you can use when making an indirect claim?
We ask for a refund; we leave it to you to decide the best course of action.Correct We ask for a replacement; we will take legal action if you don't make a satisfactory response. We ask for a refund; we will take legal action if you make a satisfactory response. We demand our money back; we leave it to you to decide the best course of action. We demand our money back; we ask for a replacement.
Which of the following sentences has a misplaced modifier?
We have compiled a list of selected candidates using the information we gathered during the selection process.Correct Rory was asked to create a report on the implications of implementing the controversial new policy. On Wednesday, the council decided to apply for a grant. Aaron was asked to revamp the company website to make it appear more sophisticated. The company charges its customers only after they have signed the sales slip.
Which of the following is the best sentence about the center's work?
We treat a wide range of illnesses—from the common cold to strep throat to whooping cough.Correct We treat a wide range of illnesses—from the rhinovirus to group A streptococcal disease to pertussis. The illnesses that are treated range from the common cold to strep throat to whooping cough. Our treatments cover the whole nine yards—from the common cold to strep throat to whooping cough. A wide range of illnesses—from the common cold to strep throat to whooping cough—is treated.
Which of the sentences below best corrects the error in this sentence: "We will use your donation to buy medicine, help build clinics, and food for hungry children"?
We will use your donation to buy medicine, help build clinics, and supply food to hungry children.Correct Your donation will be used to buy medicine, help build clinics, and food for hungry children. We will use your donation to help those who are most in need. All donations will go toward buying medicine, helping to build clinics, and food for hungry children. All are acceptable corrections.
Which of the following is the best way to revise this sentence: "When preparing text-based slides, PowerPoint's SmartArt can add interest and make your content easier to understand"?
When preparing text-based slides, you can use PowerPoint's SmartArt to add interest and make your content easier to understand.Correct When preparing text-based slides, PowerPoint's SmartArt can add interest. When preparing text-based slides, PowerPoint's SmartArt can make your content easier to understand. PowerPoint's SmartArt should be used when preparing text-based slides. When preparing text-based slides, PowerPoint's SmartArt is fun to use and easy to understand.
Which of the following is an example of an internal proposal?
a vendor's email proposing to handle a company's electronic servers an email from a marketing manager to a graphic design contractor about an upcoming project an email from a subordinate to a superior asking to add another member to a project teamCorrect an email from one executive to an executive at another company proposing they invest in a joint venture an email from a building manager to a tenant proposing new terms on the renewal of the rental contract
Which of the following is an example of an external proposal?
a vendor's email proposing to redo a company's websiteCorrect an email from an office manager to an organization's CEO asking to hire another administrative employee a subordinate's email to a superior requesting a pay raise an email from the IT manager to the CEO requesting upgraded computer equipment an email from employees to their manager requesting overtime
With email, the effort to capture the reader's attention begins
after the introductory paragraph. in the postscript. with the first sentence of the email. with the From and Subject information. Correct with the topic sentence.
Recommendation 1: Map the text on the page so that it
allows readers to proceed through the content in a linear fashion in which they start at the beginning and continue directly through the text until they reach the end. forces readers to read all of the text rather than simply scan for information. looks exactly the same online as it does in print. is easy for the web designer to edit or update. allows readers to proceed through the content in a nonlinear fashion in which they can access links or other content as they need to. correct
In which of the following scenarios is the least formal style of communication likely to be used?
an email from a manager to a newly hired employee detailing the employee's roles and duties an email from a manager to a subordinate criticizing the subordinate's behavior with potential clients an email from one coworker to another coworker to see how a team project is goingCorrect an email from a manager to the entire company commending an employee's exceptional performance an email from an employee to the company CEO proposing an equipment upgrade to increase efficiency
The direct order of organizing information in a message is likely to produce the most effective result in
an email praising the best-performing employees of the quarter. a letter to the parents of a student regarding his absenteeism. an email to a vendor giving the reasons for switching suppliers. a memo to an employee informing her of the termination of her service. an email praising the best-performing employees of the quarter. a letter to a customer apologizing for the non-availability of a product.
Recommendation 5: To increase the chances that the site will appear in a customer's online search, do all of the following except
avoid using customers' likely search terms (key words) in the URL. Correct determine the key words customers are likely to use when searching online for new windows. incorporate customers' likely search terms (key words) into meta-descriptions incorporate customers' likely search terms (key words) into first- and second-level headings. use customers' likely search terms (key words) as links on pages in the website.
Consider the following email: Hey Lisa!Welcome back! You MUST tell me about your holiday over lunch today. BTW, a couple of us are meeting up this weekendat Mark's place. Care to join us? Cya soon!Jessica This email uses _____ language.
casual
McKimson Communications recently got rid of most of its bulky servers and moved the majority of its software and files to website storage systems. This is an example of a business making use of the technology known as
cloud computing.
To be a successful business writer, you will need to choose your words with care. The goal of this activity is to give you practice applying the following guidelines for effective, appropriate wording. -Adapt your word choice to your audience and purpose. -Use familiar and short words. -Use slang and popular clichés with caution. -Use technical words and acronyms appropriately. -Use concrete, specific words with the right shades of meaning. -Avoid misusing similar words and use two-word expressions correctly. -Prefer active verbs. Read the following business-writing scenario. Then use what this chapter says about choosing appropriate words to answer the questions that follow. As your graduation approaches, you are doing all you can to prepare yourself for a marketing position in the healthcare industry. Toward that end, you landed an internship with the Metropolitan Health Center, a children's clinic located in the poorest neighborhood of your city. Like many others who work there, you are donating your time to the center—but you feel you are well paid in terms of the experience you're gaining and the good you're doing for disadvantaged families. Recently you helped Dr. Todd Martin, the center's director, and Janet Arujo, the center's office manager, launch this year's fundraising campaign for the center. Now the donations are beginning to come in, and the donors deserve a nice thank-you letter. Ms. Arujo invites you to try your hand at a form letter that will acknowledge each donor's contribution and make the donor feel good about helping the center. Use what you've learned about selecting the best wording to write a letter that will impress your bosses and make the donors feel appreciated.
description
Alyssa is a graphic designer who knows that her clients will be upset when they learn that their project is behind schedule. During her next conference call with them, she tells them details about the project, but decides not to mention that it will be finished late. This is an example of a
discriminatory falsehood. lie of discrimination. lie of commission. lie of omission.Correct positioned falsehood.
Recommendation 3: Organize the information on each webpage so that the information
is in descending order of importance; the main point is first followed by supporting information. Correct is in a direct order appropriate for routine messages. is in an indirect order. is all present on a single page without any links to additional information. must be read and cannot be scanned.
When you initiate a call, you should
mention your name only if you are asked. identify yourself and ask for the person with whom you wish to speak.Correct mention your affiliation to the receiver only at the end of the call. talk in a monotone to sound formal. talk fast to ensure that the call doesn't take too much time.
